Adopt Parfums
Adopt Parfums's Overview
Adopt Parfums, established in 1986 in Bordeaux, France, is a unique beauty brand renowned for its extensive collection of over 150 high-quality, original fragrances offered at accessible prices. Emphasizing 'Made in France' craftsmanship, Adopt Parfums designs, develops, and manufactures its perfumes in-house, ensuring creativity and quality control. Beyond fragrances, the brand also provides a diverse range of makeup, body care, and face care products. With a strong retail presence of over 170 stores, primarily in France, and a growing international footprint, Adopt Parfums aims to make joyful, quality beauty experiences available to everyone. The company is backed by PAI Partners, supporting its ambitious growth and expansion strategy.
Where is Adopt Parfums's Headquarters?
HQ Function
Serves as the primary hub for Adopt Parfums' operations, encompassing fragrance creation and olfactive development, product R&D, manufacturing, global logistics, marketing strategy, and corporate administration.
Notable Features:
The Cestas site includes their primary production facilities, ensuring the 'Made in France' quality, R&D laboratories for fragrance and cosmetic innovation, and main corporate offices. It's central to their vertically integrated model.
Work Culture:
A dynamic, creative, and collaborative environment focused on innovation in perfumery and cosmetics. The culture encourages passion for beauty, agility, and a commitment to making quality products accessible.
HQ Significance:
The headquarters is the heart of Adopt Parfums' identity and operations, where its unique fragrance expertise is cultivated and its commitment to French manufacturing and quality is upheld. It's crucial for maintaining brand DNA and operational control.
Values Reflected in HQ: The headquarters embodies the brand's core values: French craftsmanship, innovation, quality control, accessibility (through efficient production), and a passion for fragrance.
Location:
Adopt Parfums has a significant global presence, primarily driven by its network of over 170 boutiques and an expanding international franchise model. The company's products are available in approximately 40 countries across Europe, the Middle East, and Asia. Key functions supported globally include retail operations, international e-commerce and shipping, localized marketing and brand adaptation, supply chain management for international distribution, and customer support for a diverse global clientele seeking affordable French-made fragrances and cosmetics.
Street Address:
Château du Haut-Coulon, 102 Avenue de l'Église Romane
City:
Cestas
State/Province:
Nouvelle-Aquitaine (Gironde department)
Country:
France
Adopt Parfums's Global Presence
Paris, Île-de-France/France
Address: Multiple flagship retail locations; specific regional corporate office address not widely publicized.
To manage and support the significant retail footprint in France's capital, drive brand engagement in a key fashion and beauty market, and coordinate regional operational aspects.
Key International Markets (e.g., Brussels, Madrid, Dubai)
Address: Primarily through retail store networks and distributor partnerships; dedicated corporate office addresses are not typically publicized for these markets.
To facilitate market entry and growth, manage local retail operations or distributor relationships, and adapt the brand's offerings and communication to diverse international consumer preferences.
Buying Intent Signals for Adopt Parfums
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Executive Team of Adopt Parfums
As of April 2025, Adopt Parfums' leadership includes:
Investors of Adopt Parfums
Adopt Parfums has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major C-suite executive changes (hires or exits) at Adopt Parfums have been publicly announced in the past 12 months (ending May 2024). The leadership team, notably CEO David Vercruysse who joined in 2021, continues to guide the company.
Technology (Tech Stack) used by Adopt Parfums
Discover the tools Adopt Parfums uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adopt Parfums Email Formats and Examples
Adopt Parfums likely utilizes standard corporate email address formats. While specific internal structures aren't publicly detailed, common patterns include [first_initial][last_name]@adopt.com or [first_name].[last_name]@adopt.com. These formats are frequently used by companies of similar size and structure in France.
[first_initial][last_name]@adopt.com
Format
dvercruysse@adopt.com
Example
70%
Success rate
News and media
RetailDetail EU • March 21, 2023
Adopt Parfums opens first Belgian stores
French fragrance chain Adopt Parfums has expanded into Belgium with the opening of its first two stores in Brussels and Liège. This move is part of a broader European expansion strategy, with plans to open around twenty stores in Belgium within three years....more
FashionNetwork.com • December 5, 2022
Adopt Parfums plots ambitious international expansion
Adopt Parfums, under CEO David Vercruysse and majority owner PAI Partners, is embarking on an ambitious international expansion plan. The company aims to grow its retail network from 170 to 500 stores globally within five years, focusing on key markets in Europe, Asia, and the Middle East....more
PAI Partners Press Release / Reuters • July 6, 2021
PAI Partners to acquire a majority stake in Adopt Parfums
PAI Partners, a leading European private equity firm, announced its agreement to acquire a majority stake in Adopt Parfums. The investment is intended to support Adopt Parfums' growth, accelerate its multi-channel development, and further its international expansion....more
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