Admix
Admix's Overview
Admix was a pioneering advertising technology company that specialized in providing non-intrusive, in-game advertising solutions. Its platform enabled game developers to monetize their games through integrated ad placements that respected gameplay, while offering brands a unique way to reach engaged audiences. Admix focused on programmatic In-Play ads, allowing brands to seamlessly integrate their campaigns into gaming environments across mobile, PC, and console platforms. In early 2023, Admix was acquired by Dentsu, a global advertising and public relations company, and its technology and team became a core part of Dentsu NXT Space, aiming to scale in-game advertising capabilities within Dentsu's network.
Where is Admix's Headquarters?
HQ Function
Served as the global operational and strategic hub, overseeing product development, sales, marketing, and administrative functions for Admix's in-game advertising platform.
Notable Features:
Likely modern co-working facilities with shared amenities, fostering a collaborative and agile tech environment, typical of WeWork spaces.
Work Culture:
As a tech startup, Admix's HQ culture was likely characterized by innovation, fast-paced development, collaboration, and a passion for pioneering the in-game advertising landscape.
HQ Significance:
The London HQ was key to establishing Admix as a leader in the in-game advertising space, fostering innovation and driving its global expansion until its acquisition by Dentsu.
Values Reflected in HQ: The choice of a dynamic London tech hub reflected Admix's values of innovation, agility, and global ambition in the ad-tech industry.
Location:
Prior to its acquisition by Dentsu, Admix operated with a global mindset, primarily coordinated from its London headquarters and supported by international offices and remote teams. Its platform enabled in-game advertising solutions for developers and brands worldwide. Functions supported globally included technology development, sales and partnerships, marketing, and customer support, catering to a diverse international client base in the gaming industry.
Street Address:
70 Wilson St (WeWork)
City:
London
State/Province:
England
Country:
United Kingdom
Admix's Global Presence
Tel Aviv, Israel
Address: HaShoftim St 2, Tel Aviv-Yafo, Israel (historical)
Supported Admix's technology development, innovation, and market presence in the EMEA region.
Istanbul, Turkey
Address: [Specific historical address not widely publicized, likely a commercial office or co-working space]
Facilitated Admix's growth in the Turkish gaming market and broader EMEA region.
Buying Intent Signals for Admix
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Admix
As of April 2025, Admix' leadership includes:
Investors of Admix
Admix has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant executive changes for Admix revolved around its acquisition by Dentsu in early 2023. This led to the transition of Admix's leadership into roles within Dentsu, particularly Dentsu NXT Space. Specific external hires or standalone exits from Admix in the 12 months immediately preceding its acquisition were not prominently publicized, as the company was likely focusing on the acquisition process.
Departures
New Appointments:
Technology (Tech Stack) used by Admix
Discover the tools Admix uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Admix Email Formats and Examples
Prior to its acquisition by Dentsu, Admix likely used common corporate email formats. Post-acquisition, @admix.com emails may no longer be active or may forward to Dentsu addresses.
Common patterns included [first].[last]@admix.com or [first_initial][last]@admix.com
Format
samuel.huber@admix.com (historical example)
Example
20%
Success rate
News and media
Dentsu • January 26, 2023
Dentsu Accelerates its Strategy in Gaming with the Acquisition of Admix
Dentsu announced its acquisition of Admix, a leading In-Play advertising company. Admix was set to become part of Dentsu NXT Space, enhancing Dentsu's capabilities in the rapidly growing gaming market by offering integrated and non-intrusive brand experiences within games....more
TechCrunch • November 10, 2021
Admix raises $25M to power non-intrusive, in-game ads for the ‘metaverse’
Admix, the in-game advertising platform, announced it raised $25 million in a Series B funding round. The funding was intended to help Admix scale its programmatic ad solutions and further develop its technology for non-intrusive brand placements within games and emerging metaverse environments....more
VentureBeat • March 10, 2021
Admix launches programmatic In-Play ads on Unity game engine
Admix announced the launch of its programmatic In-Play advertising solution for games built with the Unity engine. This allowed Unity developers to easily integrate Admix's non-intrusive ad formats and access programmatic demand, increasing monetization opportunities....more
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