ADMB
ADMB's Overview
Abu Dhabi Motorsports Management (ADMM) is a leading organization in the motorsports and entertainment industry, renowned for managing the state-of-the-art Yas Marina Circuit, the host venue for the Formula 1 Etihad Airways Abu Dhabi Grand Prix. ADMM is dedicated to delivering world-class motorsport events, driving experiences, and a diverse range of corporate and entertainment offerings. Since May 2023, ADMM operates under the umbrella of Ethara, a new entertainment powerhouse formed by the merger of ADMM and Flash Entertainment, aiming to further elevate Abu Dhabi's status as a global hub for events and tourism.
Where is ADMB's Headquarters?
HQ Function
Serves as the central command for all Yas Marina Circuit operations, motorsport event management (including the Formula 1 Abu Dhabi Grand Prix), athlete development programs, and the strategic development of motorsports and entertainment initiatives in Abu Dhabi.
Notable Features:
Iconic location at the heart of Yas Marina Circuit, featuring advanced race control facilities, extensive pit garages, a world-class media center, premium hospitality suites, and the architecturally stunning W Abu Dhabi - Yas Island hotel integrated into the circuit design. The facility also includes the Yas Kartzone, Drag Racing Centre, and various driving experience zones.
Work Culture:
A high-energy, results-oriented environment driven by a passion for motorsports and delivering world-class entertainment. Emphasis on teamwork, innovation, and operational excellence, especially during major international events. The culture supports continuous improvement and a commitment to visitor experience.
HQ Significance:
The epicenter of motorsport in the Middle East, crucial for Abu Dhabi's global image as a premier sports, tourism, and entertainment destination. Hosts one of the flagship races in the Formula 1 calendar and numerous other international and regional events.
Values Reflected in HQ: Embodies excellence, innovation in event management, and a commitment to providing unforgettable experiences. Reflects Abu Dhabi's ambition and investment in world-class infrastructure, community engagement, and global positioning in the sports and entertainment landscape.
Location:
While its primary operations are anchored at Yas Marina Circuit in Abu Dhabi, Abu Dhabi Motorsports Management (ADMM) commands a significant global presence through the international events it hosts, particularly the Formula 1 Etihad Airways Abu Dhabi Grand Prix. This event attracts global audiences, international racing teams, worldwide media coverage, and tourists from across the globe. ADMM engages in international partnerships, collaborations with global motorsport bodies, and global marketing campaigns to promote its events and Abu Dhabi as a world-leading destination for sport and entertainment. Its activities support a global network of suppliers, partners, and talent contributing to its events.
Street Address:
Yas Marina Circuit
City:
Abu Dhabi
State/Province:
Abu Dhabi
Country:
United Arab Emirates
ADMB's Global Presence
Buying Intent Signals for ADMB
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Executive Team of ADMB
As of April 2025, ADMB' leadership includes:
Investors of ADMB
ADMB has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The past 12-18 months have seen significant strategic shifts for Abu Dhabi Motorsports Management, primarily with the appointment of Saif Al Noaimi as CEO of ADMM in early 2023, and the subsequent merger of ADMM with Flash Entertainment to form Ethara in May 2023. These changes reflect a consolidation and strengthening of Abu Dhabi's entertainment and events sector.
Departures
New Appointments:
Technology (Tech Stack) used by ADMB
Discover the tools ADMB uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ADMB Email Formats and Examples
Email addresses for Abu Dhabi Motorsports Management (ADMM) and Yas Marina Circuit typically follow common corporate structures. The most probable domain is @yasmarinacircuit.com, given it's the public-facing brand and website for ADMM's core operations.
[firstinitial][last]@yasmarinacircuit.com
Format
snoaimi@yasmarinacircuit.com
Example
85%
Success rate
News and media
Yas Marina Circuit Official Website • October 19, 2023
Abu Dhabi Motorsports Management news title: Yas Marina Circuit Announces Full Support Races Line-up for FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX 2023
Abu Dhabi Motorsports Management (ADMM) confirmed an exciting line-up of support races for the 2023 Formula 1 season finale at Yas Marina Circuit. The schedule includes the FIA Formula 2 Championship's final round and the debut of the F4 UAE Trophy, enhancing the motorsport spectacle for fans....more
Campaign Middle East • May 16, 2023
Abu Dhabi Motorsports Management news title: Ethara: Abu Dhabi’s new entertainment powerhouse is born from Flash Entertainment and ADMM merger
Abu Dhabi Motorsports Management (ADMM) and Flash Entertainment officially merged to create Ethara, a new powerhouse in the entertainment sector. Ethara aims to leverage the combined expertise of both entities to deliver world-class events and experiences in Abu Dhabi and beyond. ADMM continues its operations as a core part of Ethara....more
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