Adlucent is a performance marketing agency that partners with leading retail and e-commerce brands to create and execute highly effective digital advertising strategies. They leverage proprietary technology, Deep Search™, and a data-driven approach to optimize campaigns across paid search, shopping, social media, and display advertising. Their focus is on delivering measurable growth and maximizing return on ad spend (ROAS) for their clients. Adlucent was acquired by Advantage Solutions in 2016, operating as a key part of their digital commerce services, enhancing their capabilities in the performance marketing space.
Serves as the central hub for Adlucent's operations, client strategy, technology development (including their Deep Search™ platform), and executive leadership for its performance marketing solutions.
Modern office facilities located in downtown Austin, designed to foster a collaborative and innovative environment. The space supports agile workflows and data-centric operations.
Adlucent promotes a work culture that is data-driven, results-oriented, collaborative, and client-focused. Emphasis is placed on continuous learning, innovation in digital marketing, and achieving tangible outcomes for clients.
The Austin headquarters is significant due to its location in a major U.S. tech hub, providing access to skilled talent and fostering industry connections. It is the core of Adlucent's specialized service delivery and technological advancement.
While Adlucent's primary operational hub is in Austin, Texas, they serve a diverse clientele that includes brands with national and international reach. As a part of Advantage Solutions, Adlucent can leverage a global network and resources to support clients' digital marketing efforts across various geographic markets, offering scalable solutions and insights for global campaigns.
221 W 6th St, Suite 1600
Austin
Texas
USA
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As of April 2025, Adlucent' leadership includes:
Adlucent has been backed by several prominent investors over the years, including:
Specific executive new hires or exits directly within Adlucent's leadership team in the last 12 months are not widely publicized. Key leadership roles appear relatively stable. Any significant changes would typically be announced by Adlucent or its parent company, Advantage Solutions.
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Adlucent commonly uses the [first_initial][last]@adlucent.com email format. Other potential formats could include [first].[last]@adlucent.com.
[first_initial][last]@adlucent.com
Format
jdoe@adlucent.com
Example
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Adlucent Blog • May 7, 2024
Adlucent provides insights on the evolving digital advertising landscape, discussing strategies for advertisers to adapt to a future without third-party cookies, emphasizing first-party data, contextual targeting, and privacy-preserving technologies....more
Adlucent Blog • February 13, 2024
This article from Adlucent explores how e-commerce brands can effectively utilize YouTube Shorts to enhance their marketing strategies, engage with audiences, and drive conversions through short-form video content....more
Google Premier Partner Awards • November 15, 2023
Adlucent was recognized as a winner in the Online Sales category at the 2023 Google Premier Partner Awards, highlighting their excellence in driving significant online sales growth for their clients through innovative Google Ads strategies....more
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