What Does Adlucent Do?

Total employees350
HeadquartersAustin
Founded2001

Adlucent is a performance marketing agency that partners with leading retail and e-commerce brands to create and execute highly effective digital advertising strategies. They leverage proprietary technology, Deep Searchâ„¢, and a data-driven approach to optimize campaigns across paid search, shopping, social media, and display advertising. Their focus is on delivering measurable growth and maximizing return on ad spend (ROAS) for their clients. Adlucent was acquired by Advantage Solutions in 2016, operating as a key part of their digital commerce services, enhancing their capabilities in the performance marketing space.

Where Is Adlucent's Headquarters?

HQ Function

Serves as the central hub for Adlucent's operations, client strategy, technology development (including their Deep Searchâ„¢ platform), and executive leadership for its performance marketing solutions.

Notable Features:

Modern office facilities located in downtown Austin, designed to foster a collaborative and innovative environment. The space supports agile workflows and data-centric operations.

Work Culture:

Adlucent promotes a work culture that is data-driven, results-oriented, collaborative, and client-focused. Emphasis is placed on continuous learning, innovation in digital marketing, and achieving tangible outcomes for clients.

HQ Significance:

The Austin headquarters is significant due to its location in a major U.S. tech hub, providing access to skilled talent and fostering industry connections. It is the core of Adlucent's specialized service delivery and technological advancement.

Values Reflected in HQ: The headquarters' environment likely reflects Adlucent's core values such as 'Client Obsession,' 'Own It,' 'Innovate to Win,' and 'Learn and Grow,' through its collaborative spaces and technology infrastructure.

Location:

While Adlucent's primary operational hub is in Austin, Texas, they serve a diverse clientele that includes brands with national and international reach. As a part of Advantage Solutions, Adlucent can leverage a global network and resources to support clients' digital marketing efforts across various geographic markets, offering scalable solutions and insights for global campaigns.

Street Address:

221 W 6th St, Suite 1600

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does Adlucent Operate Around the World?

No additional office locations available.

Buying Intent Signals for Adlucent

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Adlucent? Meet the Executive Team

As of April 2025, Adlucent' leadership includes:

Ashwani Chaudhri - Chief Executive Officer
Christina Miller - Chief Client Officer
Brian F. Vass - Chief Financial Officer
Paul Nobile - Chief Growth Officer

Who's Investing in Adlucent?

Adlucent has been backed by several prominent investors over the years, including:

Acquired by Advantage Solutions (NASDAQ: ADV) in 2016. Adlucent operates as a subsidiary, and Advantage Solutions is a publicly traded company.

What Leadership Changes Has Adlucent Seen Recently?

Hire0
Exits0

Specific executive new hires or exits directly within Adlucent's leadership team in the last 12 months are not widely publicized. Key leadership roles appear relatively stable. Any significant changes would typically be announced by Adlucent or its parent company, Advantage Solutions.

What Technology (Tech Stack) Is Used byAdlucent?

Discover the tools Adlucent uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adlucent Email Formats and Examples

Adlucent commonly uses the [first_initial][last]@adlucent.com email format. Other potential formats could include [first].[last]@adlucent.com.

[first_initial][last]@adlucent.com

Format

jdoe@adlucent.com

Example

85%

Success rate

What's the Latest News About Adlucent?

Adlucent Blog • May 7, 2024

Adlucent Blog: Navigating the Cookieless Future: Strategies for Advertisers

Adlucent provides insights on the evolving digital advertising landscape, discussing strategies for advertisers to adapt to a future without third-party cookies, emphasizing first-party data, contextual targeting, and privacy-preserving technologies....more

Adlucent Blog • February 13, 2024

Adlucent Blog: Unlocking the Power of YouTube Shorts for E-commerce Brands

This article from Adlucent explores how e-commerce brands can effectively utilize YouTube Shorts to enhance their marketing strategies, engage with audiences, and drive conversions through short-form video content....more

Google Premier Partner Awards • November 15, 2023

Adlucent Wins 2023 Google Premier Partner Award for Online Sales

Adlucent was recognized as a winner in the Online Sales category at the 2023 Google Premier Partner Awards, highlighting their excellence in driving significant online sales growth for their clients through innovative Google Ads strategies....more

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