HQ Function

Serves as the central administrative and operational hub, overseeing strategic planning, merchandising, marketing, human resources, finance, IT, and logistics coordination for Adler's network of retail stores and its online business.

Notable Features:

Modern office complex designed to support collaborative work and efficiently manage nationwide retail operations. It likely includes facilities for design and quality control, central administration, and showrooms.

Work Culture:

The work culture, particularly post-acquisition by Zeitfracht Group, likely emphasizes efficiency, customer focus, adaptability, and a results-oriented approach in a dynamic retail environment. It combines a long-standing retail tradition with new strategic directions aimed at revitalization and sustainable growth.

HQ Significance:

The Haibach headquarters is crucial for centralizing decision-making, managing the supply chain, developing product assortments and marketing strategies, and ensuring a consistent brand experience across all Adler stores and online channels. It is the nerve center for the company's operations, transformation, and future growth.

Values Reflected in HQ: The headquarters likely reflects values such as operational excellence, commitment to the Adler brand's heritage of providing value-oriented fashion, and a pragmatic, forward-looking approach to business in the competitive retail sector.

Location:

Adler Modemärkte GmbH primarily operates in German-speaking Europe. Its main market is Germany, where it has an extensive network of stores. The company also has a significant retail presence in Austria, and operates stores in Luxembourg and Switzerland. While its customer-facing operations are focused on these European countries, Adler's global functions include international sourcing of apparel and textiles. Strategic management, product design, marketing, and core logistics are centralized in Germany, supporting its multi-national retail footprint.

Street Address:

Industriestraße Ost 1-7

City:

Haibach

State/Province:

Bavaria

Country:

Germany