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Adler Modemärkte AG is a prominent German textile retail chain, now operating primarily as Adler Modemärkte GmbH under the Zeitfracht Group. Headquartered in Haibach, Bavaria, Adler has a history of over 70 years, focusing on providing a wide range of affordable fashion for the whole family, with a particular emphasis on the 45+ age group. Their product assortment includes womenswear, menswear, children's clothing, underwear, accessories, and traditional costumes. Adler operates numerous stores primarily in Germany, and also has a presence in Austria, Luxembourg, and Switzerland, complemented by an online shop. Following insolvency proceedings in 2021, the company was acquired by the Zeitfracht Group and continues its operations, aiming to modernize and strengthen its market position.
The headquarters in Haibach serves as the central hub for Adler Modemärkte's corporate management, administrative functions, product design and sourcing, marketing, logistics coordination, and strategic planning for its retail operations.
The Haibach facility is a substantial administrative and operational center. While specific architectural awards or unique public features are not prominently highlighted, its scale and comprehensive functions supporting a large network of retail stores mark its notability.
The work culture at Adler's headquarters likely reflects a blend of traditional German efficiency and a dynamic approach suited to the retail fashion industry. Post-acquisition by Zeitfracht, there is an increased emphasis on modernization, agility, and customer-centricity, integrated within the broader Zeitfracht Group culture.
The Haibach headquarters is significant as the long-standing nerve center of the company, overseeing its extensive retail footprint and brand development for decades. Its location in Bavaria is also strategically positioned within Germany for logistics and administration.
Adler Modemärkte AG primarily operates in German-speaking Europe. Its core market is Germany, with a significant number of retail stores nationwide. The company also has a retail presence in Austria, Luxembourg, and Switzerland. Globally, its functions include international sourcing of apparel and textiles, managed from its central operations in Germany, to support its diverse product offerings.
Industriestraße Ost 1-7
Haibach
Bavaria
Germany
Address: Holzhauser Str. 85, 13509 Berlin, Germany (Address of Zeitfracht Logistik Holding GmbH, parent company)
Serves as the overarching strategic, financial, and logistical hub for the entire Zeitfracht Group, including its fashion retail arm, Adler Modemärkte. Supports Adler with group-level resources, shared services, and synergies.
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As of April 2025, Adler Modemärkte AG' leadership includes:
Adler Modemärkte AG has been backed by several prominent investors over the years, including:
Adler Modemärkte has seen some strategic appointments at the country management level in the past year, reflecting its ongoing efforts to strengthen regional operations under Zeitfracht Group's ownership. The core top leadership team at Adler Modemärkte GmbH, appointed post-acquisition, has remained stable.
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Adler Modemärkte AG, now operating as Adler Modemärkte GmbH under Zeitfracht Group, likely uses standardized email formats for its corporate communications. Common formats for German companies include [first_initial].[last_name]@[companydomain] (e.g., m.mustermann@adlermode.com) or [first_name].[last_name]@[companydomain] (e.g., max.mustermann@adlermode.com). The primary domain is adlermode.com.
f.lastname@adlermode.com or firstname.lastname@adlermode.com
Format
m.mustermann@adlermode.com
Example
75%
Success rate
TextilWirtschaft • March 14, 2024
Adler Modemärkte continues its store modernization strategy with the reopening of its branch in Hagen after extensive renovation. This is part of a broader initiative by parent company Zeitfracht Group to update Adler stores and enhance the shopping experience for its customers....more
DVZ (Deutsche Verkehrs-Zeitung) • January 26, 2024
The Zeitfracht Group, owner of Adler Modemärkte, reported a positive business development for the fashion retailer in 2023. CEO Wolfram Simon indicated significant improvements and a successful turnaround trajectory for Adler following its integration into the group and operational enhancements....more
FashionUnited.de • January 10, 2024
Adler Modemärkte, part of the Zeitfracht Group, has appointed Karsten Odemann as the new managing director for its subsidiaries in Austria (Adler Mode GmbH) and Switzerland (Adler Mode AG), effective January 1, 2024. Odemann aims to further develop and strengthen Adler's presence in these important markets....more
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