ADLER Coatings Group
ADLER Coatings Group's Overview
ADLER is Austria's leading manufacturer of high-quality paints, varnishes, and wood preservatives, founded in 1934. As a family-owned business currently in its third generation, managed by Andrea Berghofer, ADLER combines deep-rooted tradition with cutting-edge innovation. All products are manufactured exclusively at its state-of-the-art headquarters in Schwaz, Tyrol, ensuring premium 'Made in Austria' quality. The company is deeply committed to sustainability, investing heavily in research and development to offer a wide range of eco-friendly coating solutions for furniture, construction, windows, DIY projects, and various industrial applications. With a strong European presence through numerous subsidiaries and service centers, ADLER prioritizes customer satisfaction, technical excellence, and ecological responsibility in all its operations.
Where is ADLER Coatings Group's Headquarters?
HQ Function
Serves as the central hub for all corporate management, research and development, and is the sole production site for ADLER's extensive range of paints, varnishes, and wood preservatives.
Notable Features:
State-of-the-art automated production facilities, advanced R&D laboratories including competence centers for windows, furniture, and timber construction, and a strong focus on environmentally friendly processes and energy efficiency under its 'Green Factory' initiative.
Work Culture:
A family-owned business culture emphasizing long-term vision, employee development, innovation, superior quality, and a profound sense of responsibility towards customers, employees, and the environment. It blends traditional Tyrolean values with a modern, international business outlook.
HQ Significance:
The heart of ADLER's operations since its founding in 1934, symbolizing its unwavering commitment to 'Made in Austria' quality, continuous innovation in coating technology, and its deep-rooted connection to the Tyrol region.
Values Reflected in HQ: The headquarters' advanced technology, commitment to sustainability (e.g., water-based paint production, waste reduction programs), and integrated R&D and production processes mirror ADLER's core values of innovation, quality, responsibility, and customer-centricity.
Location:
ADLER Coatings primarily operates with a strong focus on Europe. While all production is centralized at its headquarters in Schwaz, Austria, the company maintains a robust global presence through a network of subsidiaries and service centers in key European countries including Germany, Italy, Poland, Switzerland, Slovakia, the Czech Republic, and the Netherlands. Additionally, ADLER exports its products to numerous other countries worldwide via sales partners. Functions supported globally include sales, distribution, technical support, customer service, and market development, ensuring ADLER's high-quality coatings and expertise are accessible across diverse markets.
Street Address:
Bergwerkstraße 22
City:
Schwaz
State/Province:
Tyrol (Tirol)
Country:
Austria
ADLER Coatings Group's Global Presence
Herford, Germany
Address: ADLER Deutschland GmbH, Ernst-Abbe-Straße 31, D-32052 Herford, Germany
To effectively cater to the significant German market, ensuring rapid product availability, expert technical advice, and tailored solutions for regional customer needs in the coatings industry.
Rovereto (TN), Italy
Address: ADLER Italia S.r.l., Via Zeni 8, I-38068 Rovereto (TN), Italy
To provide specialized support and innovative coating solutions to the Italian wood industry, known for its high standards in design and craftsmanship, and to expand ADLER's market share in Italy.
Warsaw, Poland
Address: ADLER Polska Sp. z o.o., ul. Tadeusza Kościuszki 12, 05-710 Wola Mrokowska (Warszawa), Poland
To strengthen ADLER's presence in the growing Polish market, delivering high-quality coating solutions and support to the wood processing, furniture, and construction industries in Poland.
Buying Intent Signals for ADLER Coatings Group
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Executive Team of ADLER Coatings Group
As of April 2025, ADLER Coatings Group' leadership includes:
Investors of ADLER Coatings Group
ADLER Coatings Group has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the last 12 months, ADLER Coatings announced a key leadership change in its Czech Republic and Slovakia subsidiaries, with a new Managing Director appointed following a retirement. For the main corporate executive team, there have been no major publicly announced changes.
Departures
New Appointments:
Technology (Tech Stack) used by ADLER Coatings Group
Discover the tools ADLER Coatings Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ADLER Coatings Group Email Formats and Examples
ADLER Coatings commonly uses the email format of first name initial followed by a period, then the last name. This is a typical format for many European companies.
[first_initial].[last_name]@adler-lacke.com
Format
a.berghofer@adler-lacke.com
Example
85%
Success rate
News and media
ADLER Newsroom • January 16, 2024
ADLER Coatings Appoints New Leadership for Czech Republic and Slovakia Markets
Effective January 1, 2024, Petr Kavalír assumed management of ADLER's sales subsidiaries in the Czech Republic and Slovakia. He succeeds Roman Raitl, who retired after dedicating more than 20 years to ADLER, significantly building up these markets....more
ADLER Newsroom • June 20, 2023
ADLER Coatings Wins TRIGOS Tyrol 2023 for Holistic CSR Engagement
ADLER was recognized with the prestigious TRIGOS Tyrol 2023 award for its comprehensive and holistic commitment to Corporate Social Responsibility. The award highlights ADLER's sustainable practices, social engagement within the region, and responsible corporate governance....more
ADLER Newsroom • May 15, 2023
ADLER Coatings Invests in State-of-the-Art Logistics Centre
ADLER is expanding its Schwaz site with a new, ultra-modern logistics centre. This multi-million euro investment aims to optimize delivery processes, increase storage capacity, and further enhance efficiency to meet growing demand and improve customer service....more
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