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AdInMo's Overview

Total employees19
HeadquartersEdinburgh
Founded2017

Adinmo is an innovative in-game advertising platform specializing in InGamePlay™ brand advertising. They empower brands and advertisers to reach highly engaged global gaming audiences through non-intrusive, dynamically integrated advertisements within mobile, PC, and console games. Adinmo's proprietary technology ensures ads are seamlessly blended into the gameplay experience, offering brand-safe environments and measurable campaign performance. The company focuses on delivering immersive brand experiences that feel native to the gaming world, helping advertisers connect authentically with the diverse and rapidly growing gaming community.

Where is AdInMo's Headquarters?

HQ Function

The Edinburgh headquarters serves as the central nerve center for Adinmo, driving its global strategy, technology development, product innovation, and core administrative operations for its in-game advertising platform.

Notable Features:

Located within CodeBase, Adinmo benefits from modern facilities, a collaborative environment, and access to a network of tech entrepreneurs, investors, and talent. Argyle House itself is a notable piece of 1960s brutalist architecture repurposed for the tech era.

Work Culture:

Adinmo's work culture, influenced by its startup nature and CodeBase environment, likely emphasizes innovation, agility, collaboration, and a passion for gaming and advertising technology. It fosters a dynamic atmosphere where creative problem-solving and cutting-edge development are encouraged.

HQ Significance:

The Edinburgh HQ is significant for its strategic location in a key European tech hub, offering access to specialized talent, research institutions, and investment opportunities. Being part of CodeBase enhances its credibility and networking capabilities within the tech industry.

Values Reflected in HQ: The headquarters' location in a leading tech incubator reflects Adinmo's commitment to innovation, growth, community collaboration, and being at the forefront of the rapidly evolving ad-tech and gaming landscape.

Location:

Adinmo operates with a global mindset, anchored by its headquarters in Edinburgh, UK, and a significant office in Los Angeles, USA. The company also maintains a distributed team with presence in other key markets like London and New York. This international footprint allows Adinmo to effectively manage worldwide sales, cultivate partnerships with game developers and advertisers across diverse regions, and deliver its InGamePlay™ advertising solutions to a global audience.

Street Address:

CodeBase, Argyle House, 3 Lady Lawson Street

City:

Edinburgh

State/Province:

Scotland

Country:

United Kingdom

AdInMo's Global Presence

Los Angeles, California/USA

Address: 13101 W Washington Blvd, Los Angeles, CA 90066

To expand Adinmo's market share in North America, provide localized support for clients and partners, and stay connected with industry trends emerging from one of the world's largest media and entertainment markets.

Buying Intent Signals for AdInMo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AdInMo

As of April 2025, AdInMo' leadership includes:

Kristan Rivers - Co-Founder & CEO
Nathan Pillai - Co-Founder & CCO
Joe Daugherty - CTO
Chris Wright - COO
Adam Hemming - Chief Revenue Officer

Investors of AdInMo

AdInMo has been backed by several prominent investors over the years, including:

Vertigo Ventures
Techstart Ventures
Finch Capital
Vækstfonden (The Danish Growth Fund)
Scottish Enterprise

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Over the past year, Adinmo has strategically strengthened its executive leadership to support its growth trajectory, highlighted by the appointment of a new Chief Revenue Officer. There have been no publicly announced major executive departures during this period.

New Appointments:

Adam Hemming, Adam Hemming was appointed as Adinmo's Chief Revenue Officer to lead global sales strategies and drive commercial expansion for its in-game advertising platform.

Technology (Tech Stack) used by AdInMo

Discover the tools AdInMo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AdInMo Email Formats and Examples

Adinmo likely uses standardized professional email formats common in the tech industry. The most probable format is [first]@adinmo.com or [first].[last]@adinmo.com. For example, using the first name followed by the domain.

[first]@adinmo.com

Format

example@adinmo.com (e.g., kristan@adinmo.com)

Example

70%

Success rate

News and media

ExchangeWireMay 8, 2024

Anzu Partners with Adinmo to Bolster In-Game Advertising Reach

Anzu.io, an intrinsic in-game advertising solution, announced a partnership with Adinmo, an in-game advertising monetisation platform. This collaboration aims to expand Anzu’s programmatic reach, offering more advertisers access to premium in-game mobile inventory via Adinmo's platform....more

PocketGamer.bizAugust 2, 2023

Adinmo and Adverty forge strategic partnership to expand in-game advertising reach

In-game advertising firms Adinmo and Adverty have partnered to enhance their sales reach. Adverty will gain access to Adinmo's exclusive gaming inventory in the UK, LATAM, and Canada, expanding monetisation opportunities for developers and reach for advertisers....more

GamesIndustry.bizJuly 18, 2023

Adinmo appoints Adam Hemming as new Chief Revenue Officer

Adinmo, the in-game advertising platform, has appointed Adam Hemming as its new Chief Revenue Officer. Hemming is tasked with leading the company's global revenue generation strategies and further expanding its market presence....more

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