Adikteev
Adikteev's Overview
Adikteev is a leading app retargeting and incremental lift measurement platform, dedicated to helping app marketers re-engage their users and maximize lifetime value. Acquired by Entravision in 2023 and merged with Smadex, Adikteev leverages advanced technology and data science to deliver performance-driven advertising campaigns, focusing on user retention and driving incremental revenue for its global clients. The platform is known for its sophisticated retargeting strategies and transparent measurement solutions.
Where is Adikteev's Headquarters?
HQ Function
Serves as the central hub for Adikteev's European operations, product development, and strategic initiatives, coordinating with the global Entravision network.
Notable Features:
Situated in a classic Parisian building in the 2nd arrondissement, blending historic charm with a modern tech office environment conducive to innovation.
Work Culture:
Dynamic, innovative, and results-oriented, fostering collaboration within a global team structure. Post-acquisition, incorporates integration with Entravision's broader digital marketing ecosystem.
HQ Significance:
The Paris HQ remains crucial for Adikteev's identity and European market leadership, now playing a key role within Entravision's international digital advertising portfolio.
Values Reflected in HQ: Innovation, client success, global reach, and adaptability, now aligned with Entravision's strategic goals in the digital media landscape.
Location:
As part of Entravision, Adikteev supports global app marketing campaigns through its dedicated teams and Entravision's extensive international network. Key functions supported globally include sales, account management, campaign operations, creative services, data analysis, and client support, ensuring comprehensive worldwide coverage for its app retargeting and incremental lift measurement solutions.
Street Address:
8 Rue Saint-Fiacre
City:
Paris
State/Province:
Île-de-France
Country:
France
Adikteev's Global Presence
New York, NY, USA
Address: 41 West 25th Street, 10th Floor, New York, NY 10010
To cater to the large and dynamic US app economy, providing localized support and strategic partnerships for app marketers in the region under the Entravision umbrella.
London, United Kingdom
Address: Serves as a regional hub; specific address typically shared with clients/partners.
To strengthen Adikteev's presence in the competitive UK ad-tech scene and serve as a strategic point for European market penetration, leveraging Entravision's network.
Singapore, Singapore
Address: Serves as a regional hub for APAC; specific address typically shared with clients/partners.
To tap into the burgeoning Asian mobile app market, providing tailored retargeting solutions for regional clients and understanding local market nuances as part of Entravision's APAC strategy.
Buying Intent Signals for Adikteev
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Adikteev
As of April 2025, Adikteev' leadership includes:
Investors of Adikteev
Adikteev has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The most significant recent development for Adikteev's executive structure is its acquisition by Entravision and merger with Smadex in late 2023. The existing Adikteev leadership, including co-founders, largely transitioned into key roles within the new structure, continuing to lead the Adikteev brand and operations under Entravision. No other major C-suite hires or exits specific to the Adikteev unit have been widely publicized in the last 12 months beyond this transformative integration.
Technology (Tech Stack) used by Adikteev
Discover the tools Adikteev uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adikteev Email Formats and Examples
Adikteev primarily uses the email format combining the first initial of an employee's first name with their full last name, followed by @adikteev.com. Other formats may exist but this is the most common.
[first_initial][last]@adikteev.com
Format
jdoe@adikteev.com
Example
85%
Success rate
News and media
Adikteev.com • February 20, 2024
Adikteev: Adikteev Honored as Top DSP for Third Consecutive Year in Singular’s 2024 ROI Index
Adikteev has been recognized in Singular's 2024 ROI Index as a top-performing demand-side platform (DSP), highlighting its effectiveness in delivering return on investment for mobile marketers, particularly in app retargeting....more
Business Wire • September 5, 2023
Adikteev: Entravision Completes Acquisition of Smadex and Merger with Adikteev
Entravision Communications Corporation announced the completion of its acquisition of Smadex and its merger with Adikteev. This strategic move enhances Entravision's digital advertising capabilities and global reach, with Adikteev forming a key part of its mobile growth solutions....more
MarTech Series • June 14, 2023
Adikteev: Adikteev and Smadex Join Forces to Revolutionize App Growth Marketing
Adikteev, a leading app retargeting platform, announced its merger with Smadex, a prominent DSP for branding and user acquisition. The combination, now under Entravision, aims to create a comprehensive mobile app marketing platform offering end-to-end solutions....more
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