HQ Function

The global headquarters, known as the 'World of Sports,' serves as the central hub for adidas's strategic direction, product innovation, design, brand management, and corporate operations.

Notable Features:

The 'World of Sports' campus is a sprawling, modern complex featuring state-of-the-art office buildings (like 'Arena' and 'Laces'), extensive sports facilities (stadium, gyms, courts, climbing wall), employee amenities, a lake, and a strong focus on sustainable architecture and green spaces.

Work Culture:

adidas fosters a collaborative, innovative, and dynamic work environment deeply connected to sports culture. It's an international setting with diverse teams, emphasizing creativity, performance, employee well-being, and a passion for the brand.

HQ Significance:

Herzogenaurach is the historical birthplace of adidas, founded by Adi Dassler. The headquarters symbolizes the company's rich heritage in sports, its commitment to product excellence, and its global leadership in the industry.

Values Reflected in HQ: The headquarters' design and facilities reflect adidas's core values: a passion for sport, commitment to innovation, sustainability (e.g., energy-efficient buildings, green initiatives), and fostering a creative and inclusive community.

Location:

adidas operates on a truly global scale, with a presence in virtually every country. Its functions are supported worldwide through a network of regional headquarters, local sales and marketing offices, advanced design and innovation centers, directly-owned retail stores, e-commerce platforms, and extensive sourcing and supply chain operations across the Americas, Europe, Asia-Pacific, and emerging markets. This global footprint enables adidas to connect with consumers, understand local market needs, and drive its brand mission worldwide.

Street Address:

Adi-Dassler-Straße 1

City:

Herzogenaurach

State/Province:

Bavaria

Country:

Germany