highperformr logo

Adform's Overview

Total employees863
HeadquartersCopenhagen
Founded2002

Adform is a premier global and independent advertising technology company, providing an integrated software platform for the buying, managing, and serving of digital advertising. Their full-stack solution, known as Adform FLOW, offers a unified interface for Demand Side Platform (DSP), Supply Side Platform (SSP), Data Management Platform (DMP), and Ad Server capabilities. Adform empowers advertisers, agencies, and publishers with transparent and efficient tools to create, activate, and optimize digital advertising campaigns across various channels and devices. With a strong emphasis on privacy, data ethics, and technological innovation, Adform aims to simplify the complexities of the modern digital advertising ecosystem.

Where is Adform's Headquarters?

HQ Function

Serves as the central hub for global strategy, executive leadership, core research and development, and corporate operations.

Notable Features:

Modern office space within a historically rich area, designed to foster collaboration and innovation. The location in Christianshavn offers a unique blend of heritage and dynamic business environment.

Work Culture:

Adform's HQ fosters a dynamic, innovative, and international work environment. There's a strong emphasis on collaboration, agile methodologies, employee development, and a shared passion for cutting-edge advertising technology.

HQ Significance:

The Copenhagen headquarters is strategically important due to its Danish roots, its location in a prominent European tech hub, access to a skilled talent pool, and its central role in overseeing Adform's global operations.

Values Reflected in HQ: The headquarters' design and atmosphere likely reflect Adform's core values such as innovation, transparency, global collaboration, and a client-centric approach, with spaces conducive to teamwork and creative problem-solving.

Location:

Adform operates a widespread global network with offices across Europe, North America, Asia-Pacific, and other key markets. This extensive presence enables Adform to provide localized sales, support, and services to its international clientele, ensuring that advertisers and agencies can effectively manage and optimize their digital campaigns worldwide. Functions supported globally include client services, technical support, product development, sales, and marketing, tailored to regional needs.

Street Address:

Wildersgade 10B, 1st floor

City:

Copenhagen

State/Province:

Hovedstaden (Capital Region of Denmark)

Country:

Denmark

Adform's Global Presence

Warsaw, Poland

Address: Przyokopowa 33, 01-208 Warszawa, Poland (Varso Tower)

Serves as a key center for talent acquisition in software development and technical operations, supporting global product development efforts.

London, United Kingdom

Address: The Heal's Building, 22-24 Torrington Place, London, WC1E 7HJ, United Kingdom

Manages key client relationships and drives market penetration in the strategically important UK advertising sector.

New York, NY, USA

Address: 135 W 41st St, New York, NY 10036, USA

Drives growth and provides localized support for Adform's clients and partners in the competitive North American advertising landscape.

Vilnius, Lithuania

Address: Business Garden Vilnius, Laisvės pr. 10, Vilnius 04215, Lithuania

Leverages the strong tech talent pool in the Baltics to contribute to Adform's platform development and global service delivery.

Buying Intent Signals for Adform

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adform

As of April 2025, Adform' leadership includes:

Troels Philip Jensen - Chief Executive Officer (CEO)
Andreas Bjoern Jensen - Chief Financial Officer (CFO)
Oliver Htpker - Chief Technology Officer (CTO)
Sergejs Virha - Chief Product Officer (CPO)
Petra Audunn - Chief People Officer (CPO)
Holger Mews - Chief Operating Officer (COO)

Investors of Adform

Adform has been backed by several prominent investors over the years, including:

GRO Capital (Majority Shareholder)
Danica Pension

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits2

Adform has seen key strategic appointments in its executive team over the past year, particularly strengthening its financial and product leadership. These changes reflect a focus on continued growth and innovation in the competitive ad tech landscape.

Departures

Troels Nørgaard Janum, Troels Nørgaard Janum departed from his role as CFO at Adform.
Jay Stevens, Jay Stevens stepped down as Chief Revenue Officer.

New Appointments:

Andreas Bjoern Jensen, Andreas Bjoern Jensen was appointed as the new Chief Financial Officer.
Sergejs Virha, Sergejs Virha was appointed as Adform's Chief Product Officer.

Technology (Tech Stack) used by Adform

Discover the tools Adform uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adform Email Formats and Examples

Adform commonly uses the 'first.last' email format for its employees. Understanding this pattern can be helpful for professional communication. Other less common formats might exist but this is the predominant one.

firstname.lastname@adform.com

Format

john.doe@adform.com

Example

85%

Success rate

News and media

AdExchangerMay 1, 2024

Adform's ID Fusion Solution Named Finalist in AdExchanger Awards 2024

Adform's cookieless identity solution, ID Fusion, has been recognized as a finalist in the 'Best Identity Technology' category for the 2024 AdExchanger Awards, highlighting its innovation in addressing privacy-centric advertising....more

Adform Press ReleaseFebruary 27, 2024

Adform and SeenThis Partner to Help Advertisers and Agencies Reduce Carbon Emissions

Adform announced a strategic partnership with adaptive streaming technology provider SeenThis. The collaboration aims to offer advertisers and agencies solutions to minimize the carbon footprint of their digital advertising campaigns by optimizing data transfer and energy consumption....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Adform, are just a search away.