ADFERENCE
ADFERENCE's Overview
Adference GmbH, now part of About You Holding SE, is a technology company specializing in AI-driven solutions for Pay-Per-Click (PPC) advertising optimization, particularly for Amazon and Google Ads. Founded in Lüneburg, Germany, Adference develops innovative algorithms to help e-commerce businesses and advertisers automate and enhance their campaign performance, manage bids effectively, and maximize return on ad spend. Their technology focuses on statistical modeling and machine learning to predict conversion probabilities and optimize keyword bids. Since its acquisition by About You in 2018, Adference's expertise has been integrated to bolster the e-commerce giant's marketing technology stack and is also offered to external clients.
Where is ADFERENCE's Headquarters?
HQ Function
Primary hub for research, development, and operations of Adference's advertising technology solutions. It serves as the core for their data science and engineering teams.
Notable Features:
Located in a historic city, the office likely blends modern tech workspace requirements with the local architectural charm. Proximity to Hamburg offers access to a larger tech talent pool.
Work Culture:
As a tech-focused entity, Adference likely fostered an innovative, agile, data-driven, and collaborative work culture. This would emphasize problem-solving and continuous improvement, now integrated within the broader About You corporate culture.
HQ Significance:
The Lüneburg office is significant as the birthplace and primary development center of Adference's specialized PPC optimization technology. It represents a hub of ad-tech expertise.
Values Reflected in HQ: Innovation, data-centricity, efficiency, and customer success in digital advertising. Precision and technological advancement are key.
Location:
While Adference's core team is based in Germany (Lüneburg and integrated with About You in Hamburg), its technology and services for PPC optimization on platforms like Amazon and Google Ads are utilized by clients operating in multiple international markets, particularly across Europe. Its global reach is primarily through the digital nature of its services and its integration with About You's e-commerce platform, which operates in over 26 European countries.
Street Address:
Munsterstrasse 1-3
City:
Lüneburg
State/Province:
Lower Saxony
Country:
Germany
ADFERENCE's Global Presence
Hamburg, Germany
Address: Domstraße 10, 20095 Hamburg (About You Headquarters)
Serves as the main corporate hub for About You group, including financial, HR, and overall strategic direction affecting its subsidiaries like Adference.
Buying Intent Signals for ADFERENCE
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ADFERENCE
As of April 2025, ADFERENCE' leadership includes:
Investors of ADFERENCE
ADFERENCE has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
No major public announcements regarding executive hires or exits specifically for the Adference unit within About You have been noted in the last 12 months. Leadership roles established post-acquisition largely remain consistent. The most significant 'executive' event was the acquisition by About You in 2018, integrating Adference's leadership into the About You structure.
Technology (Tech Stack) used by ADFERENCE
Discover the tools ADFERENCE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ADFERENCE Email Formats and Examples
Prior to its full integration with About You, Adference GmbH likely used common German business email formats. Post-acquisition, communication may also occur via About You email addresses. The original adference.com domain may still have some functional addresses or forwarders.
[first].[last]@adference.com or [f][last]@adference.com
Format
florian.nottorf@adference.com
Example
65%
Success rate
News and media
Onlinehaendler-News.de / About You Press • October 23, 2018
Adference GmbH acquired by About You
The Hamburg-based fashion online retailer About You acquired Adference GmbH, a Lüneburg-based adtech specialist. Adference's technology for bid management on Amazon and Google is intended to further automate and improve About You's marketing activities....more
Deutsche Startups • May 15, 2017
Adference GmbH Secures Seven-Figure Investment
Adference, a Lüneburg-based company specializing in PPC optimization, secured a seven-figure investment from eValue AG and existing investors including High-Tech Gründerfonds (HTGF). The funding was aimed at expanding its team and product development....more
Adference / About You Tech Blog • Ongoing
Adference GmbH Continues to Innovate in PPC Bid Management Solutions
Adference consistently updates its algorithms and features for Amazon Advertising and Google Ads, focusing on machine learning and AI to provide cutting-edge campaign optimization tools for e-commerce businesses. These developments are often highlighted in tech blogs or industry publications....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including ADFERENCE, are just a search away.