AdFarm
AdFarm's Overview
Adfarm was a prominent agricultural and agri-food marketing communications agency with deep roots in both Canada and the United States. Founded in 1984, Adfarm specialized in providing comprehensive marketing solutions—including strategy, creative development, digital marketing, and public relations—tailored specifically for the agriculture sector. Known for its strong understanding of farmers, agribusiness, and the entire agri-food value chain, Adfarm served a diverse range of clients. In 2019, Adfarm merged with ARCHER and was subsequently acquired by Rhea + Kaiser, combining its expertise into a larger, more comprehensive agricultural marketing force.
Where is AdFarm's Headquarters?
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HQ Function
Served as a central hub for Adfarm's Canadian operations, managing client relationships, strategic planning, creative services, and overall administration for agricultural marketing campaigns in Canada.
Notable Features:
The Calgary office was strategically positioned within a key agricultural region of Canada. It likely featured collaborative workspaces and modern facilities conducive to creative brainstorming and client engagement, reflecting its role as a leading marketing agency.
Work Culture:
Adfarm fostered a work culture rich in agricultural knowledge, collaboration, and client-centricity. Employees were passionate about agriculture and dedicated to delivering innovative and effective marketing solutions for the industry.
HQ Significance:
The Calgary headquarters was vital for Adfarm's strong connection to Western Canada's agricultural industry, allowing for close collaboration with major clients, industry associations, and a deep understanding of regional farming nuances.
Values Reflected in HQ: The headquarters would have reflected Adfarm's core values of agricultural expertise, commitment to client success, creativity, and integrity in its operations and interactions.
Location:
While Adfarm's primary operational focus was North America (Canada and the United States), it served agricultural clients with national and international interests. Its deep expertise in agriculture, a global industry, enabled Adfarm to develop marketing strategies with broader market applications, assisting clients in reaching audiences beyond North America. Following its integration into Rhea + Kaiser, its reach and capabilities have been further expanded within R+K's global network.
Street Address:
100, 602 11 Ave SW (Historical)
City:
Calgary
State/Province:
Alberta
Country:
Canada
AdFarm's Global Presence
Kansas City, Missouri, USA
Address: 4600 Madison Ave STE 1100, Kansas City, MO 64112 (Historical)
To lead Adfarm's strategic and creative initiatives for the U.S. agribusiness market, leveraging local insights and building strong client relationships in the American heartland.
Guelph, Ontario, Canada
Address: Office in Guelph, ON (Specific historical street address not readily available)
To support agricultural clients in Ontario and Eastern Canada, capitalizing on Guelph's status as an agri-food research and innovation hub.
Saskatoon, Saskatchewan, Canada
Address: Office in Saskatoon, SK (Specific historical street address not readily available)
To offer on-the-ground expertise and services to agricultural businesses in the Canadian Prairies, a cornerstone of Canada's farming industry.
Fargo, North Dakota, USA
Address: Office in Fargo, ND (Specific historical street address not readily available)
To provide localized support and build relationships with agricultural enterprises in North Dakota and surrounding states.
Buying Intent Signals for AdFarm
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AdFarm
As of April 2025, AdFarm' leadership includes:
Investors of AdFarm
AdFarm has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Adfarm was acquired and fully integrated into Rhea + Kaiser (R+K), with significant transitions occurring around 2019. Consequently, there are no 'Adfarm' specific executive hires or exits in the last 12 months, as leadership structures are now part of Rhea + Kaiser. Any current executive changes would be reported under Rhea + Kaiser.
Technology (Tech Stack) used by AdFarm
Discover the tools AdFarm uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AdFarm Email Formats and Examples
Prior to its acquisition, Adfarm likely utilized standard corporate email formats based on its domain adfarm.com. As the company and its domain are now part of Rhea + Kaiser, these formats are historical and no longer in active use for Adfarm as a standalone entity.
[first_initial][last]@adfarm.com (e.g., jdoe@adfarm.com)
Format
jsmith@adfarm.com
Example
0%
Success rate
News and media
PR Newswire • January 7, 2019
Adfarm News: ARCHER and Adfarm Join Forces to Create Leading North American Agricultural Marketing Agency
ARCHER, a marketing agency based in Memphis, Tenn., and Adfarm, a major North American agricultural marketing agency, announced their merger. The combined entity aimed to enhance service capabilities and broaden geographic reach, employing nearly 170 professionals across North America....more
AdAge • November 20, 2018
Adfarm News: Rhea + Kaiser to Acquire Archer Malmo's Ag Division and Adfarm
Rhea + Kaiser announced its strategic move to acquire Archer Malmo's agricultural division along with Adfarm. This acquisition was set to significantly expand R+K's footprint in the agricultural marketing sector by combining the strengths and expertise of the three agencies....more
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