highperformr logo

ADEY's Overview

Total employees185
HeadquartersCheltenham
Founded2003

Adey Innovation is a market-leading UK-based company renowned for its pioneering work in magnetic filtration technology designed to protect and maintain central heating and cooling systems. Their award-winning products, such as the MagnaClean® range, effectively remove damaging iron oxide sludge (magnetite) and other non-magnetic debris. This enhances system efficiency, reduces energy consumption, lowers carbon emissions, and extends the operational life of boilers and other system components. Adey serves residential, commercial, and industrial sectors globally, offering a comprehensive range of filters, chemicals, and testing equipment.

Where is ADEY's Headquarters?

HQ Function

Serves as the central hub for research and development, product design, global strategy, marketing, sales operations, and administrative functions.

Notable Features:

The facility likely includes advanced R&D labs for fluid dynamics, material science, and product testing, alongside modern office spaces designed to foster collaboration and innovation.

Work Culture:

Characterized by a strong focus on innovation, engineering excellence, and sustainability. Employees likely experience a collaborative environment dedicated to solving customer problems and improving heating system performance.

HQ Significance:

The Cheltenham headquarters is pivotal to Adey's identity as a British innovator and manufacturer, anchoring its global operations and R&D efforts in a region with a strong engineering heritage.

Values Reflected in HQ: The headquarters likely reflects Adey's core values of innovation, quality, sustainability, and customer focus through its design, an R&D-centric layout, and efficient operations.

Location:

Adey Innovation supports its global customer base through dedicated offices in the UK, USA, and China, alongside a robust network of distributors and partners across Europe, Asia, and Australasia. Functions supported globally include localized sales, technical assistance, product distribution, tailored marketing campaigns, and customer service, ensuring their innovative filtration solutions reach and benefit heating and cooling systems worldwide.

Street Address:

Gloucester Road

City:

Cheltenham

State/Province:

Gloucestershire

Country:

United Kingdom

ADEY's Global Presence

Pittsburgh, Pennsylvania/USA

Address: 2000 Smallman Street, Suite 205B, Pittsburgh, PA 15222

To expand market penetration and provide localized support for Adey's magnetic filtration products across North America's residential and commercial heating sectors.

Shanghai/China

Address: Room 506, Building 1, No. 100, Zixiu Road, Minhang District, Shanghai

To cater to the growing demand for advanced water treatment solutions in Asia's rapidly expanding construction and HVAC markets.

Europe (various)

Address: Representation in countries like France, Germany, Netherlands, Poland.

To maintain and grow Adey's strong presence in the European heating and plumbing market, providing localized customer service and technical expertise.

Buying Intent Signals for ADEY

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ADEY

As of April 2025, ADEY' leadership includes:

Matthew Webber - Chief Executive Officer
Helen Downer - Group Finance Director
Claire Miller - Marketing Director
Simon Glew - Operations Director
Colin Yearp - Sales Director - UK & Ireland

Investors of ADEY

ADEY has been backed by several prominent investors over the years, including:

Polypipe Group plc (Acquired Adey in 2021)
LDC (Lloyds Development Capital - Previous investor, exited upon acquisition by Polypipe)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

No major publicly announced executive hires or exits have been identified for Adey Innovation in the last 12-18 months. The leadership team appears relatively stable following its acquisition by Polypipe Group plc in 2021.

Technology (Tech Stack) used by ADEY

Discover the tools ADEY uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ADEY Email Formats and Examples

Adey Innovation likely utilizes common professional email formats. Based on industry standards and observed patterns for similar companies, the most probable formats are [first].[last]@adeyinnovation.com or [firstinitial][last]@adeyinnovation.com. Their contact page also lists general emails using the @adey.com domain.

john.doe@adeyinnovation.com or jdoe@adeyinnovation.com

Format

matthew.webber@adeyinnovation.com

Example

80%

Success rate

News and media

Adey Innovation WebsiteMay 14, 2024

Adey Innovation recognised in The Sunday Times Best Places to Work 2024

Adey Innovation has been named one of The Sunday Times Best Places to Work 2024, highlighting its commitment to employee wellbeing and a positive work culture. This recognition underscores the company's efforts in creating an engaging and supportive environment for its team....more

Adey Innovation WebsiteMarch 26, 2024

Adey Innovation launches new Rapide® chemical range

Adey Innovation has announced the launch of its new Rapide® range of chemical water treatments. These products are designed for faster and easier dosing of heating systems, aiming to improve system protection and efficiency for installers and homeowners....more

Installer OnlineSeptember 20, 2023

Adey launches new MagnaClean Pro3 Sense filter

Adey has launched its new MagnaClean Pro3 Sense filter, which offers connected preventative maintenance capabilities. The filter features Wi-Fi connectivity to provide real-time monitoring of magnetite capture and system health....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including ADEY, are just a search away.