What Does aden + anais inc. Do?

Total employees110
HeadquartersBrooklyn
Founded2006

Aden + Anais Inc. is a globally recognized lifestyle baby brand, celebrated for its signature muslin swaddles and a wide range of baby products including clothing, bibs, blankets, sleepwear, and nursery items. Founded in 2006 by Raegan Moya-Jones, the company draws inspiration from Australian traditions of using soft, breathable muslin for baby care. Aden + Anais is dedicated to creating products that combine style, comfort, and safety, making them a favorite among parents worldwide. The brand emphasizes high-quality materials and thoughtful design to simplify and enhance the experience of parenthood.

Where Is aden + anais inc.'s Headquarters?

HQ Function

The headquarters serves as the central hub for corporate operations, including brand management, product design and development, marketing strategy, and North American sales.

Notable Features:

The office space is likely a modern, creatively designed environment reflecting the brand's aesthetic, possibly featuring open-plan layouts and product showrooms. Being in Dumbo, it could be a repurposed loft-style space.

Work Culture:

The work culture at Aden + Anais Inc. is typically described as collaborative, creative, and fast-paced, with a strong passion for baby products, parenting solutions, and brand excellence.

HQ Significance:

This location is significant as it drives the global brand strategy, innovation in product development, and coordinates operations across various international markets.

Values Reflected in HQ: The headquarters likely reflects the company's core values of quality, comfort, style, safety, and a deep understanding of the needs of modern parents and babies.

Location:

Aden + Anais Inc. supports its worldwide customer base through a network of international offices and distribution partners. Key global functions include international sales and business development, localized marketing campaigns, global supply chain management, product adaptation for regional compliance, and customer support services tailored to different markets.

Street Address:

20 Jay Street, Suite 308

City:

Brooklyn

State/Province:

NY

Country:

USA

Where Else Does aden + anais inc. Operate Around the World?

London, United Kingdom

Address: Central London (Specific address not publicly listed)

To support and grow the Aden + Anais brand presence in the European market, catering to local consumer preferences and retail landscapes.

Tokyo, Japan

Address: Central Tokyo (Specific address not publicly listed)

To cater to the discerning Japanese consumer base and expand the brand's footprint in Asia, ensuring products meet regional standards and cultural preferences.

Sydney, Australia

Address: Sydney Area (Specific address not publicly listed)

To maintain and grow market share in Australia and New Zealand, connecting with customers by emphasizing the brand's origins and commitment to quality.

Buying Intent Signals for aden + anais inc.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading aden + anais inc.? Meet the Executive Team

As of April 2025, aden + anais inc.' leadership includes:

Kantaro Harada - Chief Executive Officer (HALO and Aden + Anais)
Kerri Cecere - Chief Marketing Officer (HALO and Aden + Anais)

Who's Investing in aden + anais inc.?

aden + anais inc. has been backed by several prominent investors over the years, including:

Swander Pace Capital (Acquired in 2019)

What Leadership Changes Has aden + anais inc. Seen Recently?

Hire2
Exits0

Aden + Anais Inc., along with its sister brand HALO under common leadership, has seen key executive appointments in the last 12 months, including a new CEO for the brand portfolio and a new Chief Marketing Officer.

New Appointments:

Kantaro Harada, Kantaro Harada assumed the role of Chief Executive Officer for the portfolio including HALO and Aden + Anais.
Kerri Cecere, Kerri Cecere was appointed as Chief Marketing Officer, bringing extensive experience to drive brand growth for HALO and Aden + Anais.

What Technology (Tech Stack) Is Used byaden + anais inc.?

Discover the tools aden + anais inc. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

aden + anais inc. Email Formats and Examples

Aden + Anais Inc. likely uses common corporate email formats. The most probable patterns are [first_initial][last]@[domain] or [first].[last]@[domain].

f[last]@adenandanais.com (e.g., jdoe@adenandanais.com) or [first].[last]@adenandanais.com (e.g. jane.doe@adenandanais.com)

Format

kcecere@adenandanais.com

Example

80%

Success rate

What's the Latest News About aden + anais inc.?

PR Newswire • July 19, 2023

HALO and Aden + Anais Announce Kerri Cecere as Chief Marketing Officer

HALO and Aden + Anais, leaders in baby and infant sleep, announced the appointment of Kerri Cecere as Chief Marketing Officer. Cecere will oversee marketing efforts for both brands, reporting to CEO Kantaro Harada....more

Relevant industry publications and company announcements (inferred from CEO mention in later PR) • April 25, 2023

Kantaro Harada Assumes CEO Role for Portfolio Including Aden + Anais

Kantaro Harada took on the role of Chief Executive Officer for the Americas at Goodbaby International, with leadership responsibilities extending to brands including HALO and Aden + Anais. His appointment aims to drive growth and innovation for these well-established baby product lines....more

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