Adelphic
Adelphic's Overview
Adelphic is a premier omnichannel Demand-Side Platform (DSP) and a key component of Viant Technology's advertising software suite. It empowers marketers and advertising agencies to effectively plan, execute, and measure programmatic advertising campaigns across a wide array of channels, including desktop, mobile, connected TV (CTV), digital out-of-home (DOOH), and audio. Renowned for its intuitive self-service interface, advanced targeting capabilities, comprehensive analytics, and unique integration of people-based data, Adelphic aims to enhance campaign performance and deliver measurable results. Acquired by Viant Technology in 2017, Adelphic significantly bolsters Viant's offerings in the competitive ad-tech landscape, providing advertisers with powerful tools to reach their audiences with precision and scale.
Where is Adelphic's Headquarters?
HQ Function
The Irvine headquarters directs Viant Technology's global strategy, product innovation for platforms like Adelphic, engineering, sales, marketing, finance, and corporate administration.
Notable Features:
Situated in a contemporary high-rise building within the prominent Spectrum Center business district, known for its modern architecture and comprehensive business amenities. The office provides a dynamic workspace designed to foster innovation.
Work Culture:
Viant Technology cultivates an innovative, collaborative, and fast-paced work environment. There's a strong emphasis on data-driven decision-making, technological excellence, and achieving client success in the evolving digital advertising landscape.
HQ Significance:
This headquarters is crucial for Viant's leadership in the ad-tech industry, serving as the nerve center for developing advanced advertising solutions like the Adelphic DSP and driving the company's growth.
Values Reflected in HQ: The headquarters' design and operations reflect Viant's core values of innovation, client-centricity, integrity, teamwork, and a commitment to technological leadership.
Location:
While Adelphic's primary operational footprint, through Viant Technology, is concentrated in North America with multiple offices across the United States, its platform capabilities support global advertising campaigns. Advertisers can leverage the Adelphic DSP to reach audiences in numerous international markets. Viant Technology's infrastructure and partnerships enable the execution and management of programmatic advertising worldwide, even though direct office presence is mainly U.S.-based.
Street Address:
400 Spectrum Center Drive, Suite 1900
City:
Irvine
State/Province:
California
Country:
USA
Adelphic's Global Presence
New York, New York, USA
Address: 10 Grand Central, 155 East 44th Street, 17th Floor, New York, NY 10017
Serves as a strategic center for client engagement, business development, and market presence in the Eastern United States.
Chicago, Illinois, USA
Address: 222 W Merchandise Mart Plaza, Suite 1780, Chicago, IL 60654
Supports Viant's market penetration and client relationships in the Midwest, a significant region for various industries.
Birmingham, Michigan, USA
Address: 324 E Lincoln Street, Birmingham, MI 48009
Provides dedicated support and expertise for the vital automotive sector and other clients in the Detroit metropolitan area and surrounding region.
Minneapolis, Minnesota, USA
Address: 100 S Fifth Street, Suite 1900, Minneapolis, MN 55402
Serves as a key touchpoint for clients in Minnesota and surrounding states, facilitating access to Viant's advertising solutions.
Buying Intent Signals for Adelphic
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Adelphic
As of April 2025, Adelphic' leadership includes:
Investors of Adelphic
Adelphic has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
In the past year, Viant Technology, parent of Adelphic, has made strategic appointments to its executive team to drive product innovation and client success. No major executive departures have been publicly highlighted.
New Appointments:
Technology (Tech Stack) used by Adelphic
Discover the tools Adelphic uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adelphic Email Formats and Examples
Email communications for Adelphic personnel would typically use Viant Technology's corporate domain (@viantinc.com). Common formats in tech companies include first initial followed by last name, or first name separated from last name by a period.
[first_initial][last]@viantinc.com (e.g., jsmith@viantinc.com) or [first].[last]@viantinc.com (e.g., john.smith@viantinc.com)
Format
asmith@viantinc.com
Example
80%
Success rate
News and media
Viant Technology Investor Relations • May 9, 2024
Viant Reports First Quarter 2024 Financial Results
Viant Technology announced its financial results for the first quarter ended March 31, 2024, highlighting revenue performance and strategic advancements in its advertising software, including the Adelphic DSP....more
Viant Technology Press Release • November 14, 2023
Viant’s AI Program, Viant Conversational, Now Available Within Adelphic® DSP
Viant announced the integration of its AI-powered tool, Viant Conversational, into the Adelphic DSP, enabling users to leverage natural language queries for campaign insights and optimizations....more
Viant Technology Press Release • August 1, 2023
Viant’s Adelphic® DSP Integrates with Best Egg’s Proprietary Audience Platform for Enhanced Advertiser Targeting
Viant announced a partnership enabling the integration of Best Egg's first-party audience data into the Adelphic DSP, offering advertisers enhanced targeting capabilities within the financial services vertical....more
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