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Adelaide Football Club's Overview

Total employees244
HeadquartersWest Lakes
Founded1990

The Adelaide Football Club, commonly known as the Crows, is a professional Australian rules football club that competes in the Australian Football League (AFL). Established in 1990, the Crows are based in Adelaide, South Australia, and have a strong, passionate supporter base. They are one of two AFL teams from South Australia and have achieved significant success, including back-to-back premierships in 1997 and 1998. The club is known for its commitment to on-field excellence, community engagement, and developing talented athletes.

Where is Adelaide Football Club's Headquarters?

HQ Function

The headquarters serves as the central hub for all club operations, including administration, player training and high-performance programs, coaching staff offices, media relations, and commercial activities.

Notable Features:

The West Lakes facility includes an MCG-dimension training oval, an indoor training field, a fully equipped gymnasium, aquatic recovery pools, medical and physiotherapy rooms, player auditorium, and modern administrative offices. The planned Thebarton facility will feature even more advanced amenities.

Work Culture:

The work culture at the Adelaide Football Club is driven by high performance, teamwork, resilience, and a strong connection to its members and the broader South Australian community. It's a dynamic and professional sporting environment focused on achieving success both on and off the field.

HQ Significance:

The headquarters is the nerve centre of the club, critical for daily operations, fostering team culture, and preparing players for elite AFL competition. It also symbolizes the club's stable presence and commitment to South Australia.

Values Reflected in HQ: The headquarters, both current and future, reflect the club's values of excellence, professionalism, community focus, and dedication to player development and well-being.

Location:

The Adelaide Football Club's core operations and competitive focus are within Australia, specifically within the Australian Football League. Its global presence is primarily through its international fan base, digital media engagement across various platforms, online merchandise sales to overseas supporters, and occasional international pre-season games or talent scouting initiatives. The club does not maintain physical administrative offices outside of Australia.

Street Address:

105 West Lakes Boulevard

City:

West Lakes

State/Province:

South Australia

Country:

Australia

Adelaide Football Club's Global Presence

West Lakes, South Australia/Australia

Address: 105 West Lakes Boulevard, West Lakes SA 5021 (CROWmania Store at HQ)

Serves as the main physical retail point for club merchandise in Adelaide, catering directly to the local fan base and visitors to the club.

Thebarton, South Australia/Australia

Address: Thebarton Oval, Thebarton SA 5031 (Future Development)

To provide a modern, integrated facility that supports the club's long-term strategic goals for on-field success and community engagement in a more central Adelaide location.

Buying Intent Signals for Adelaide Football Club

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adelaide Football Club

As of April 2025, Adelaide Football Club' leadership includes:

John Olsen AO - Chairman
Tim Silvers - Chief Executive Officer
Adam Kelly - General Manager of Football
Rob Godridge - Chief Financial Officer
Grant Pistিনারi - Chief Operating Officer
Sarah Neal - General Manager - People and Culture

Investors of Adelaide Football Club

Adelaide Football Club has been backed by several prominent investors over the years, including:

Not applicable in the traditional corporate sense. The Adelaide Football Club is a community-based, member-owned organisation. Its funding comes from its members, corporate sponsorships, AFL distributions, merchandise sales, and fundraising activities.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

The Adelaide Football Club has seen some board member appointments and transitions over the past year, reflecting ongoing governance and strategic direction. Key senior management positions have remained relatively stable.

Departures

Mark Ricciuto, Mark Ricciuto concluded his tenure as a Board Director after serving for 10 years.

New Appointments:

Kate Ellis, Kate Ellis was appointed to the Adelaide Football Club Board, enhancing its expertise in governance and community relations.

Technology (Tech Stack) used by Adelaide Football Club

Discover the tools Adelaide Football Club uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adelaide Football Club Email Formats and Examples

The Adelaide Football Club generally utilizes standard professional email formats for its staff. The most common format is likely the first initial followed by the last name.

[first_initial][last]@afc.com.au

Format

tsilvers@afc.com.au (example for CEO Tim Silvers)

Example

85%

Success rate

News and media

afc.com.auJuly 22, 2024

Adelaide Crows Injury Update: Round 20

The Adelaide Football Club provided its weekly injury update ahead of Round 20, detailing the status of several players and their expected return timelines. Key players' fitness statuses were highlighted....more

afc.com.auJuly 21, 2024

Adelaide Crows SANFL Match Report: Crows v Redlegs

A comprehensive report on the Adelaide Crows' SANFL team's performance against Norwood (Redlegs), including key statistics, standout players, and overall match analysis....more

afc.com.auJuly 16, 2024

Adelaide Crows Club Statement: Thebarton

The Adelaide Football Club released a statement providing an update on the progress of its new training and administration facility project at Thebarton Oval, outlining next steps and timelines....more

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