Addo Play is an award-winning British toy company established in 2015. As a subsidiary of The Entertainer group, Addo Play designs, develops, and manufactures a wide range of toy brands sold in over 30 countries. They are known for creating engaging and innovative toys, often in partnership with popular licenses, and serve as the toy brand of choice for The Entertainer stores. Their portfolio includes brands like Ready Steady Dough, Pitter Patter Pets, Nick Jr. Ready Steady Dough, and licensed products in partnership with Early Learning Centre.
The Marlow headquarters serves as the central hub for Addo Play's operations, including toy design and development, brand management, sales, marketing, and administrative functions.
Located in Globe Park, which offers modern office facilities and a professional business environment. 'One Globe reformulated-askew' is the registered correspondence address within this park, indicating a specific office unit. Business parks like Globe Park typically feature contemporary office buildings with good amenities.
As a dynamic toy company, Addo Play likely fosters a creative, collaborative, and fast-paced work culture, focused on innovation in children's play. Being part of The Entertainer group may also instill values of quality, customer satisfaction, and ethical practices.
The headquarters is significant as it's the core operational base from which Addo Play manages its toy brands, product development pipeline, and distribution strategies, driving its presence in the competitive toy market.
Addo Play's products are sold in over 30 countries worldwide. Their global reach is primarily facilitated through strategic distribution partnerships and leveraging the international retail network of its parent company, The Entertainer. Key functions supported globally include sales, international market development, and brand distribution.
One Globe reformulated-askew, Globe Park
Marlow
Buckinghamshire
United Kingdom
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As of April 2025, Addo Play Ltd.' leadership includes:
Addo Play Ltd. has been backed by several prominent investors over the years, including:
There have been no major, publicly announced executive hires or exits at Addo Play in the last 12 months. The co-founding leadership team appears to remain consistent.
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While Addo Play's specific internal email format is not publicly confirmed, a common format for companies of its nature is [first_initial][last]@addoplay.com or [first].[last]@addoplay.com. Their general enquiries email is enquiries@addoplay.com.
firstinitiallast@addoplay.com (e.g., jsmith@addoplay.com)
Format
mprice@addoplay.com (example for Mary Price, based on a common format)
Example
70%
Success rate
Toy World Magazine • May 2, 2024
Addo Play, alongside its parent company The Entertainer, presented its latest toy collections at the Toymaster May Show, highlighting new additions to its popular brands and licensed products for the upcoming season....more
ToyNews • March 12, 2024
Addo Play has unveiled new product lines developed under its partnership with Early Learning Centre (ELC), focusing on toys that support early childhood development and learning through play....more
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