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Addo Play Ltd.'s Overview

Total employees48
HeadquartersMarlow
Founded2015

Addo Play is an award-winning British toy company established in 2015. As a subsidiary of The Entertainer group, Addo Play designs, develops, and manufactures a wide range of toy brands sold in over 30 countries. They are known for creating engaging and innovative toys, often in partnership with popular licenses, and serve as the toy brand of choice for The Entertainer stores. Their portfolio includes brands like Ready Steady Dough, Pitter Patter Pets, Nick Jr. Ready Steady Dough, and licensed products in partnership with Early Learning Centre.

Where is Addo Play Ltd.'s Headquarters?

HQ Function

The Marlow headquarters serves as the central hub for Addo Play's operations, including toy design and development, brand management, sales, marketing, and administrative functions.

Notable Features:

Located in Globe Park, which offers modern office facilities and a professional business environment. 'One Globe reformulated-askew' is the registered correspondence address within this park, indicating a specific office unit. Business parks like Globe Park typically feature contemporary office buildings with good amenities.

Work Culture:

As a dynamic toy company, Addo Play likely fosters a creative, collaborative, and fast-paced work culture, focused on innovation in children's play. Being part of The Entertainer group may also instill values of quality, customer satisfaction, and ethical practices.

HQ Significance:

The headquarters is significant as it's the core operational base from which Addo Play manages its toy brands, product development pipeline, and distribution strategies, driving its presence in the competitive toy market.

Values Reflected in HQ: The choice of a modern business park reflects values of professionalism, efficiency, and a contemporary approach to business. The focus on toy design and development within its walls speaks to creativity, innovation, and a passion for children's entertainment and development.

Location:

Addo Play's products are sold in over 30 countries worldwide. Their global reach is primarily facilitated through strategic distribution partnerships and leveraging the international retail network of its parent company, The Entertainer. Key functions supported globally include sales, international market development, and brand distribution.

Street Address:

One Globe reformulated-askew, Globe Park

City:

Marlow

State/Province:

Buckinghamshire

Country:

United Kingdom

Addo Play Ltd.'s Global Presence

Buying Intent Signals for Addo Play Ltd.

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Addo Play Ltd.

As of April 2025, Addo Play Ltd.' leadership includes:

Mary Price - Co-Founder & CEO
David Martin - Co-Founder & CEO

Investors of Addo Play Ltd.

Addo Play Ltd. has been backed by several prominent investors over the years, including:

The Entertainer (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major, publicly announced executive hires or exits at Addo Play in the last 12 months. The co-founding leadership team appears to remain consistent.

Technology (Tech Stack) used by Addo Play Ltd.

Discover the tools Addo Play Ltd. uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Addo Play Ltd. Email Formats and Examples

While Addo Play's specific internal email format is not publicly confirmed, a common format for companies of its nature is [first_initial][last]@addoplay.com or [first].[last]@addoplay.com. Their general enquiries email is enquiries@addoplay.com.

firstinitiallast@addoplay.com (e.g., jsmith@addoplay.com)

Format

mprice@addoplay.com (example for Mary Price, based on a common format)

Example

70%

Success rate

News and media

Toy World MagazineMay 2, 2024

Addo Play Showcases New Toy Ranges at Toymaster May Show with The Entertainer

Addo Play, alongside its parent company The Entertainer, presented its latest toy collections at the Toymaster May Show, highlighting new additions to its popular brands and licensed products for the upcoming season....more

ToyNewsMarch 12, 2024

Addo Play Announces New Product Lines from Early Learning Centre Partnership

Addo Play has unveiled new product lines developed under its partnership with Early Learning Centre (ELC), focusing on toys that support early childhood development and learning through play....more

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