Addnature
Addnature's Overview
Addnature is a well-known European online retailer specializing in outdoor equipment, clothing, and accessories for activities such as hiking, climbing, cycling, and camping. As a brand within the Internetstores Group, Addnature offers an extensive selection of products from popular and specialized outdoor brands, serving both recreational users and seasoned adventurers. Their core mission is to provide customers with quality gear and reliable service for their outdoor pursuits. Important Note: Addnature's parent company, Internetstores GmbH, entered insolvency proceedings in October 2023. This situation significantly impacts the company's current operations and future outlook, with ongoing efforts to find new investors or buyers for the business.
Where is Addnature's Headquarters?
HQ Function
Serves as the primary operational and administrative headquarters for Internetstores GmbH, overseeing e-commerce strategy, logistics, procurement, marketing, and support for its various online retail brands, including Addnature.
Notable Features:
The facility combines office spaces with extensive logistics capabilities, tailored to support a large-scale e-commerce operation. It's strategically located with good access to transportation networks.
Work Culture:
Historically, the work culture was dynamic and reflective of the e-commerce sector, with a strong connection to outdoor sports and cycling. Currently, due to the ongoing insolvency proceedings, the atmosphere is characterized by transition, uncertainty, and restructuring efforts.
HQ Significance:
The Stuttgart headquarters is central to Internetstores' operations, coordinating its multi-brand online retail activities across Europe and managing the complex logistics involved in serving a broad customer base.
Values Reflected in HQ: Previously, the HQ might have reflected values such as efficiency, innovation in e-commerce, and a passion for the outdoors. The current situation has shifted focus towards operational continuity and securing the company's future under insolvency administration.
Location:
Addnature's presence is primarily through its e-commerce operations, serving customers in numerous European countries. They operate dedicated online shops tailored to specific markets, including Germany (addnature.de), Sweden (addnature.se), Finland (addnature.fi), the United Kingdom (addnature.co.uk), France (addnature.fr), Spain (addnature.es), Italy (addnature.it), Netherlands (addnature.nl), Poland (addnature.pl), Denmark (addnature.dk), Austria (addnature.at), and Switzerland (addnature.ch). Their global reach is defined by these localized online storefronts and their international shipping capabilities within Europe, rather than physical offices for the Addnature brand itself in these countries.
Street Address:
Hessbrühlstraße 61
City:
Stuttgart
State/Province:
Baden-Württemberg
Country:
Germany
Addnature's Global Presence
Esslingen am Neckar, Baden-Württemberg/Germany
Address: Specific street address not publicly detailed, located in a logistics park area.
Functions as a primary distribution hub, particularly for the DACH (Germany, Austria, Switzerland) region and other European markets, ensuring efficient dispatch of online orders.
Berlin, Berlin/Germany
Address: Torstraße 49, 10119 Berlin (Operational status and current use are uncertain following insolvency).
Utilized Berlin's vibrant tech and startup ecosystem to attract talent for enhancing the digital capabilities of Internetstores' e-commerce platforms.
Buying Intent Signals for Addnature
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Executive Team of Addnature
As of April 2025, Addnature' leadership includes:
Investors of Addnature
Addnature has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
The last 12 months have been marked by significant executive upheaval, primarily stemming from the insolvency of Signa Sports United (SSU) and its subsidiary Internetstores GmbH (parent of Addnature) in October 2023. These events led to the departure or cessation of roles for SSU's top leadership and the critical appointment of an insolvency administrator for Internetstores to manage the company through the crisis.
Departures
New Appointments:
Technology (Tech Stack) used by Addnature
Discover the tools Addnature uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Addnature Email Formats and Examples
Corporate email communications related to Addnature are generally handled through its parent company, Internetstores GmbH. The most commonly observed email format for Internetstores employees is [firstname].[lastname]@internetstores.com. Variations might exist, but this is a prevalent pattern.
[firstname].[lastname]@internetstores.com
Format
max.mustermann@internetstores.com
Example
70%
Success rate
News and media
RetailDetail EU • October 24, 2023
Addnature parent Internetstores files for insolvency
Internetstores GmbH, the parent company of online retailers including Addnature and Fahrrad.de, has filed for insolvency. This follows a similar declaration by its own parent company, Signa Sports United, casting uncertainty over the future of these popular e-commerce platforms....more
Reuters • October 20, 2023
Signa Sports United files for insolvency in Berlin court
Signa Sports United N.V., the e-commerce group that includes Addnature, has filed for insolvency. The company cited a liquidity crisis after a €150 million funding commitment from its main shareholder, Signa Holding, was terminated....more
TextilWirtschaft (German industry publication) • February 15, 2024
Investors found for parts of Internetstores; future of Addnature under discussion
Reports indicate that buyers have been found for some assets of the insolvent Internetstores group, such as Fahrrad.de. The search for solutions for other brands, including Addnature, continues under the insolvency administration, with various outcomes possible....more
FashionUnited • December 5, 2023
Internetstores (Addnature parent) receives multiple takeover bids during insolvency
Insolvency administrator Dr. Christian Gerloff for Internetstores GmbH confirmed that multiple indicative offers have been received from potential investors for the company, which operates Addnature, Fahrrad.de, and other online sports shops....more
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