AdChina
AdChina's Overview
AdChina was a leading independent digital advertising technology platform in China, founded in 2007. It provided comprehensive online advertising solutions, including demand-side platforms (DSP), ad exchanges, and data management platforms, serving both advertisers and publishers. In 2015, AdChina was acquired by Alibaba Group and its technologies and operations were integrated into Alibaba's digital marketing arm, Alimama, significantly enhancing Alibaba's programmatic advertising capabilities. While AdChina no longer operates as an independent entity, its legacy contributed to the development of China's digital ad tech landscape. The employee count referenced (approx. 400) reflects its status prior to this acquisition.
Where is AdChina's Headquarters?
HQ Function
Served as the central operational and strategic hub for AdChina's digital advertising platform development, R&D, sales, and corporate functions prior to its 2015 acquisition by Alibaba Group.
Notable Features:
Likely occupied modern office facilities within a prominent business or tech park, designed to foster collaboration and innovation, typical of tech companies in Shanghai.
Work Culture:
Prior to acquisition, AdChina was known for a dynamic, entrepreneurial, and fast-paced work environment, driven by innovation in the rapidly growing Chinese digital advertising market.
HQ Significance:
The Shanghai headquarters was pivotal to AdChina's rise as a key player in China's digital advertising ecosystem, housing the core team that developed its advanced ad technologies and expanded its market reach.
Values Reflected in HQ: The headquarters likely embodied AdChina's commitment to technological innovation, market leadership in ad tech, and providing customer-centric solutions for the Chinese digital advertising market.
Location:
Historically, AdChina's operations were primarily focused on the Chinese domestic market. It facilitated digital advertising campaigns within China for both local and international brands looking to reach Chinese consumers. Its 'global' aspect was more about connecting international advertisers to the Chinese audience through its platform, rather than maintaining a widespread network of physical operational offices outside of its key locations in China.
Street Address:
Specific pre-acquisition street address not readily available; AdChina was located in a major business district or technology park in Shanghai.
City:
Shanghai
State/Province:
Shanghai
Country:
China
AdChina's Global Presence
Beijing, China
Address: Specific pre-acquisition street address not readily available; located in a major business district.
To expand AdChina's presence and services in Northern China, catering to a diverse client base including major brands and agencies located in the capital city.
Guangzhou, China
Address: Specific pre-acquisition street address not readily available; located in a key commercial area.
To tap into the vibrant economic activity in Southern China, providing localized digital advertising solutions and support for regional businesses.
Buying Intent Signals for AdChina
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of AdChina
As of April 2025, AdChina' leadership includes:
Investors of AdChina
AdChina has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
AdChina was acquired by Alibaba Group in 2015 and its operations were fully integrated. Consequently, AdChina no longer operates as an independent entity, and there have been no executive new hires or exits specifically for 'AdChina' in the last 12 months, or since its acquisition.
Technology (Tech Stack) used by AdChina
Discover the tools AdChina uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
AdChina Email Formats and Examples
Prior to its acquisition by Alibaba Group in 2015, AdChina likely utilized a common corporate email format (e.g., firstname.lastname@adchina.com or firstinitiallastname@adchina.com). Since the acquisition, the adchina.com domain is no longer actively used for corporate email communications, as operations were merged into Alibaba.
[first].[last]@adchina.com
Format
jane.doe@adchina.com
Example
0%
Success rate
News and media
TechCrunch • January 19, 2015
Alibaba Confirms Acquisition of AdChina
Alibaba Group officially confirmed its acquisition of the outstanding shares of AdChina, a prominent Chinese digital advertising platform. This strategic move was aimed at strengthening Alibaba's advertising technology capabilities and integrating AdChina's platform and market presence into its broader digital marketing ecosystem, primarily Alimama....more
TechCrunch • April 19, 2011
AdChina Secures $40M Funding Round Led by News Corp.
AdChina announced it raised $40 million in a Series C funding round. The round was led by News Corporation, with participation from existing investors including Kleiner Perkins Caufield & Byers (KPCB), GSR Ventures, Richmond Management, and Tenaya Capital. The funds were intended to further develop its digital advertising network and technology platform across China....more
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