Adchemy
Adchemy's Overview
Adchemy was a technology company specializing in search engine marketing (SEM), product advertising, and intent-based marketing solutions. They provided a platform to help advertisers manage and optimize large-scale online advertising campaigns across search engines and comparison shopping engines. Their technology focused on understanding user intent and delivering relevant ads, ultimately aiming to improve conversion rates and ROI for their clients. Adchemy's platform was known for its capabilities in semantic search, ad creative generation, and bid optimization. The company was acquired by Walmart Labs in May 2014 to bolster Walmart's e-commerce and advertising technology capabilities.
Where is Adchemy's Headquarters?
HQ Function
Served as the primary hub for Adchemy's research and development, engineering, product management, sales, marketing, and corporate operations before its acquisition.
Notable Features:
Located in Silicon Valley, the office likely featured modern amenities typical of tech companies, designed to foster collaboration and innovation. Specific architectural highlights are not widely publicized.
Work Culture:
Reported to have an innovative, fast-paced, and engineering-driven culture, focusing on solving complex problems in online advertising and e-commerce. Employees were often engaged in developing cutting-edge ad technologies.
HQ Significance:
The Foster City headquarters was central to Adchemy's development of its proprietary ad platform and its growth into a significant player in the ad tech space before being identified as a strategic asset by Walmart.
Values Reflected in HQ: The headquarters likely embodied values of innovation, technological excellence, data-driven decision-making, and customer success in the competitive digital advertising landscape.
Location:
Prior to its acquisition by Walmart Labs in 2014, Adchemy's primary market focus was North America, serving numerous large e-commerce and retail clients. While its client base was predominantly US-centric, its technology platform managed advertising campaigns that could have global reach. The company also maintained an international office in Bangalore, India, for engineering and operational support, indicating a strategy for global talent utilization and potentially future market expansion.
Street Address:
950 Tower Lane, Suite 500
City:
Foster City
State/Province:
CA
Country:
USA
Adchemy's Global Presence
Bangalore, India
Address: Details not widely publicized, but was likely situated in a tech park common for international companies.
To extend Adchemy's engineering capabilities, provide round-the-clock operational support, and potentially support clients or operations in the APAC region. Cost-effective scaling of technical teams was also a likely factor.
Buying Intent Signals for Adchemy
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Adchemy
As of April 2025, Adchemy' leadership includes:
Investors of Adchemy
Adchemy has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
As Adchemy was acquired by Walmart Labs in May 2014, there are no executive new hires or exits in the 'last 12 months' in the traditional sense for an active company. The most significant 'news' was the acquisition itself, which led to the transition or departure of its executive team. Key executives like CEO Murthy Nukala were reported to have joined Walmart Labs post-acquisition.
Technology (Tech Stack) used by Adchemy
Discover the tools Adchemy uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adchemy Email Formats and Examples
Prior to its acquisition in 2014, Adchemy likely used standard corporate email formats. Common patterns for tech companies include [first_initial][last]@adchemy.com or [first].[last]@adchemy.com. These formats are no longer active.
flast@adchemy.com (e.g., jdoe@adchemy.com) OR first.last@adchemy.com (e.g. jane.doe@adchemy.com)
Format
mnukala@adchemy.com (example, based on former CEO, now defunct)
Example
0%
Success rate
News and media
TechCrunch • May 19, 2014
Adchemy News: Walmart Buys Adchemy To Add Ad And Product Recommendation Tech To @WalmartLabs
Walmart Labs announced its acquisition of Adchemy, a Foster City-based ad tech company. The deal aimed to enhance Walmart's e-commerce platform with Adchemy's expertise in search, product advertising, semantic search, and campaign optimization. Adchemy's team was expected to join Walmart Labs....more
VentureBeat • November 17, 2010
Adchemy News: Adchemy raises $61M for ad platform
Adchemy raised $61 million in a new round of funding led by Mercantile Corp. Existing investors August Capital, Mayfield Fund, Accel Partners, Microsoft, and Global Catalyst Partners also participated. This brought total funding to over $110 million. The funds were intended for expanding its intent-driven advertising platform....more
Reuters (via PE Hub) • June 2, 2008
Adchemy News: Adchemy Gets $37M
Adchemy Inc., a Foster City, Calif.-based online advertising platform, has raised $37 million in Series D funding. Microsoft Corp. led the round, and was joined by return backers August Capital, Mayfield Fund, Accel Partners, Global Catalyst Partners and ONSET Ventures. The company had previously raised around $29 million....more
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