Aday
Aday's Overview
Aday is a direct-to-consumer company focused on creating a simplified, sustainable wardrobe with versatile pieces designed to last. Founded on the principles of 'less is more,' Aday combines technical fabrics with minimalist design to produce clothing that is both functional and beautiful, suitable for work, travel, and everyday life. They are committed to conscious consumption, ethical production, and reducing the environmental impact of fashion.
Where is Aday's Headquarters?
HQ Function
Serves as the central hub for design, product development, marketing, operations, and strategic leadership.
Notable Features:
While specific details of the office interior are not widely publicized, Aday's workspace likely reflects its minimalist and sustainable ethos, fostering creativity and collaboration in a modern setting.
Work Culture:
Aday promotes a dynamic, innovative, and mission-driven work culture focused on sustainability, collaboration, and challenging the status quo in the fashion industry. There's an emphasis on conscious living and a forward-thinking approach to apparel.
HQ Significance:
Located in New York City, Aday benefits from proximity to fashion talent, industry trends, media, and a vibrant startup ecosystem, supporting its growth and brand presence.
Values Reflected in HQ: The choice of New York and the likely design of their workspace reflect Aday's values of innovation, modernity, efficiency, and a connection to global trends, all while underpinning their core mission of sustainability.
Location:
Aday primarily operates as a direct-to-consumer e-commerce brand, shipping its sustainable apparel to customers worldwide including the US, UK, Europe, Canada, and Australia. While headquartered in New York with an office in London, its global reach is facilitated through its online platform, international shipping capabilities, and potentially a distributed team supporting various functions like customer service and marketing across different regions.
Street Address:
594 Broadway, Suite 703
City:
New York
State/Province:
NY
Country:
USA
Aday's Global Presence
London, UK
Address: Unit 30, 38-40 Osnaburgh Street, London, NW1 3ND, UK
To support Aday's growing customer base in the UK and Europe, ensuring compliance with regional regulations, and facilitating market presence and collaborations.
Buying Intent Signals for Aday
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Executive Team of Aday
As of April 2025, Aday' leadership includes:
Investors of Aday
Aday has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information, Aday's core executive leadership, consisting of its co-founders, has remained stable. There have been no major publicly announced executive hires or departures at the C-suite level in the last 12 months.
Technology (Tech Stack) used by Aday
Discover the tools Aday uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Aday Email Formats and Examples
Aday likely uses common email patterns for their corporate communications. The most probable format is using the first name of the employee.
[first]@aday.com
Format
nina@aday.com
Example
80%
Success rate
News and media
The Cut (NYMag.com) • March 2, 2023
Aday News: The Women Creating a ‘Uniform’ You’ll Actually Want to Wear
A feature on Aday co-founders Nina Faulhaber and Meg He discussing their philosophy behind creating versatile, sustainable 'uniform' pieces. The article explores how Aday aims to simplify wardrobes with high-quality, long-lasting garments suitable for modern life, emphasizing their technical fabrics and minimalist aesthetic....more
Vogue.com • February 7, 2023
Aday News: Aday Is Making Clothes That Feel Like the Future—And They’re Finally Available in Extended Sizing
Aday, known for its sustainable and technical minimalist staples, announced the expansion of its sizing up to 3X. The article highlights Aday's commitment to versatility, comfort, and sustainability, featuring insights from co-founder Nina Faulhaber on their design philosophy and the importance of inclusive sizing in conscious fashion....more
TechCrunch • September 29, 2021
Aday News: Aday raises $2M to build out its capsule wardrobe of sustainable, versatile basics
Aday announced a $2 million seed extension round led by existing investors including H&M CO:LAB and Venrex. The funding is aimed at expanding its product line of sustainable, technical basics and growing its team....more
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