Adap.tv
Adap.tv's Overview
Adap.tv was a leading global programmatic video advertising platform, founded in 2007. It provided technology solutions for buyers and sellers of digital video advertising, enabling automated and data-driven ad placements across web, mobile, and connected TV. The platform offered a comprehensive suite of tools for ad serving, targeting, optimization, and analytics. In August 2013, Adap.tv was acquired by AOL for $405 million, significantly enhancing AOL's video advertising capabilities. Post-acquisition, Adap.tv's technology was integrated into AOL's platforms, which later became part of Verizon Media and subsequently Yahoo.
Where is Adap.tv's Headquarters?
HQ Function
Served as the central hub for Adap.tv's operations, including product development, engineering, executive leadership, sales, and marketing for its video advertising platform.
Notable Features:
Likely a modern tech office space within a larger business park, designed to foster collaboration and innovation. Specific architectural details of the leased space are not widely publicized.
Work Culture:
Characterized by a dynamic, innovative, and fast-paced startup culture typical of Silicon Valley tech companies. It focused on engineering excellence, market responsiveness, and disrupting the traditional advertising buying process.
HQ Significance:
The San Mateo headquarters was pivotal to Adap.tv's rapid growth, product innovation, and establishment as a leader in the programmatic video advertising space, ultimately leading to its significant acquisition by AOL.
Values Reflected in HQ: The headquarters likely reflected values of innovation, technological advancement, agility, collaboration, and a drive for market leadership in the digital advertising sector.
Location:
Prior to its acquisition, Adap.tv had established a significant global presence to support its video advertising platform. Its operations spanned North America (with offices in key US cities), Europe (led by its London office), and the Asia-Pacific region (with a hub in Sydney). This international footprint allowed Adap.tv to serve multinational brands and agencies, manage campaigns across diverse markets, and onboard publishers globally, reflecting the worldwide nature of digital advertising.
Street Address:
800 Concar Drive (historical)
City:
San Mateo
State/Province:
CA
Country:
USA
Adap.tv's Global Presence
New York, NY, USA
Address: Specific street address not widely publicized, located in Manhattan.
Served the significant US East Coast advertising market, focusing on media buyers and large advertisers headquartered in the region.
London, UK
Address: Specific street address not widely publicized.
Spearheaded expansion into the EMEA (Europe, Middle East, and Africa) market, adapting the platform for regional advertising needs.
Sydney, Australia
Address: Specific street address not widely publicized.
Focused on growing Adap.tv's presence in Australia and other key APAC advertising markets.
Chicago, IL, USA
Address: Specific street address not widely publicized.
Strengthened presence in the Central US, providing local support and market expertise.
Buying Intent Signals for Adap.tv
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Adap.tv
As of April 2025, Adap.tv' leadership includes:
Investors of Adap.tv
Adap.tv has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Adap.tv was acquired by AOL in 2013 and subsequently integrated into AOL's operations, then Verizon Media, and now Yahoo. It no longer operates as an independent entity. Therefore, there have been no executive new hires or exits directly attributable to 'Adap.tv' as a standalone company in the last 12 months. Any executive changes would pertain to its current parent company, Yahoo.
Technology (Tech Stack) used by Adap.tv
Discover the tools Adap.tv uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Adap.tv Email Formats and Examples
As Adap.tv was acquired in 2013 and integrated into subsequent parent companies (AOL, Verizon Media, Yahoo), original @adaptv.com email addresses are no longer in active use. Historically, tech companies like Adap.tv commonly used formats such as first initial followed by last name, or first name followed by a period and then last name.
[first_initial][last]@adaptv.com or [first].[last]@adaptv.com
Format
jdoe@adaptv.com or john.doe@adaptv.com (example historical formats)
Example
0 (as @adaptv.com domain is no longer actively used for email by the original entity)%
Success rate
News and media
TechCrunch • August 7, 2013
AOL Buys Programmatic Video Ad Platform Adap.tv For $405M In Cash And Stock To Build A Video Ad Giant
AOL announced its acquisition of Adap.tv for $405 million, aiming to bolster its position in the rapidly growing programmatic video advertising market. The deal combined Adap.tv's comprehensive platform with AOL's existing video content and advertising assets....more
VentureBeat • April 26, 2011
Adap.tv raises $20M more to help publishers sell video ads
Adap.tv raised $20 million in a Series C funding round led by Bessemer Venture Partners, with participation from existing investors Spark Capital and Redpoint Ventures. The funding was aimed at expanding its video advertising platform and international growth....more
Adweek • February 22, 2012
Adap.tv Unveils Platform One
Adap.tv launched Platform One, a unified solution designed to streamline video advertising for both buyers and sellers. This platform aimed to provide a comprehensive toolset for managing and optimizing video ad campaigns programmatically....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Adap.tv, are just a search away.