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AdAction's Overview

Total employees67
HeadquartersLakewood
Founded

AdAction (often referred to via its platform AdAction Connect) is a premier mobile app marketing and performance advertising company. It specializes in driving high-quality user acquisition and engagement for app developers and brands across various verticals. Leveraging advanced technology, data analytics, and a vast network of publishers, AdAction Connect delivers targeted campaigns focusing on metrics like Cost Per Install (CPI), Cost Per Action (CPA), and user lifetime value (LTV). They provide solutions that help clients maximize their mobile marketing ROI, scale their user base, and achieve growth objectives in the competitive app ecosystem.

Where is AdAction's Headquarters?

HQ Function

Serves as the primary hub for strategic planning, operations, technology development, client services, and administrative functions.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, located within a business park environment.

Work Culture:

Known for a dynamic, results-driven, and collaborative work culture. Emphasizes innovation in mobile marketing, employee growth, and a positive work-life balance, often recognized as a 'Top Workplace'.

HQ Significance:

The headquarters is central to AdAction's operations, guiding its product development, campaign strategies, and relationships with global clients and publishing partners.

Values Reflected in HQ: The headquarters' setup likely reflects AdAction's values of performance, innovation, transparency, and teamwork.

Location:

While AdAction's physical offices are primarily in the United States (Colorado, Texas, Illinois), its operations and campaign reach are global. The company supports international mobile advertising campaigns for clients worldwide, leveraging its technology platform and extensive publisher network to target and acquire users in numerous countries across North America, Europe, Asia, and other key markets. Their platform is designed to manage and optimize campaigns on a global scale.

Street Address:

6000 S. Kipling Parkway, Suite 100

City:

Lakewood

State/Province:

Colorado

Country:

USA

AdAction's Global Presence

Austin, Texas, USA

Address: Information on the specific street address in Austin is not consistently public; likely a co-working space or regional sales office.

To provide localized support and cultivate relationships with clients and partners in the Texas region and surrounding states, leveraging the area's strong mobile and tech industry.

Chicago, Illinois, USA

Address: Specific street address details for the Chicago office are not prominently listed; may serve as a regional hub or sales office.

To extend AdAction's service capabilities and market penetration within the Midwest, offering tailored solutions to a diverse client base.

Buying Intent Signals for AdAction

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of AdAction

As of April 2025, AdAction' leadership includes:

Brian Fox - Founder & CEO
Peter C. - Chief Revenue Officer
Kimberley Ulmer - SVP, Finance & Accounting
Nick G. - VP, Client Services
Lindsey P. - VP, People & Culture

Investors of AdAction

AdAction has been backed by several prominent investors over the years, including:

Housker Inc. (Acquired AdAction in 2021)
Prior to acquisition, AdAction was largely founder-funded/bootstrapped without major disclosed external venture capital rounds.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, AdAction's executive team has remained relatively stable over the past 12 months with no major widely publicized hires or departures at the C-suite level. Any changes may have been internal promotions or not broadly announced.

Technology (Tech Stack) used by AdAction

Discover the tools AdAction uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

AdAction Email Formats and Examples

AdAction primarily uses the email format combining the first initial and last name. Other formats might exist but are less common.

flast@adaction.com (e.g., jdoe@adaction.com)

Format

bfox@adaction.com

Example

85%

Success rate

News and media

Top WorkplacesMay 5, 2023

AdAction Recognized as a Top Workplace in Colorado for 2023

AdAction has been awarded a Top Workplaces 2023 honor by The Denver Post. This recognition is based purely on employee feedback, highlighting the company's strong culture, leadership, and employee engagement....more

PR NewswireSeptember 23, 2021

AdAction Acquired by Housker Inc.

AdAction, a leading mobile app performance marketing platform, announced its acquisition by Housker Inc. This strategic move aims to combine AdAction's mobile expertise with Housker's broader digital marketing capabilities....more

Inc. MagazineAugust 17, 2022

AdAction Named to Inc. 5000 List of Fastest-Growing Private Companies for the 6th Consecutive Year

AdAction announced its inclusion in the Inc. 5000 list for the sixth consecutive year, recognizing its sustained growth in the competitive mobile advertising landscape. This highlights their consistent performance and expansion....more

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