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Adacado's Overview

Total employees9
HeadquartersVancouver
Founded

Adacado Inc. is a technology company specializing in dynamic creative optimization (DCO) and personalized advertising. Their SaaS platform enables advertisers and agencies to automatically generate and deliver thousands of personalized ad variations in real-time, tailored to individual user preferences, context, and behavior. By leveraging data and automation, Adacado helps businesses improve advertising relevance, engagement, and conversion rates across display, social, and video channels. Their solution focuses on making complex, data-driven advertising accessible and efficient for marketers aiming to deliver impactful, one-to-one customer experiences.

Where is Adacado's Headquarters?

Adacado officeAdacado officeAdacado officeAdacado office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Vancouver headquarters serves as the central hub for Adacado's core operations, including product development, software engineering, AI research, sales, marketing, customer support, and executive leadership.

Notable Features:

The office is situated in a modern building, likely offering an open and collaborative workspace designed to foster innovation. Its location in Vancouver provides access to a rich talent pool and a dynamic tech ecosystem.

Work Culture:

Adacado's work culture is likely characterized by innovation, collaboration, agility, and a customer-centric approach, typical of a SaaS technology company in the fast-paced digital advertising industry. Employees likely benefit from a challenging and rewarding environment focused on cutting-edge ad tech solutions.

HQ Significance:

The headquarters is significant as the birthplace of Adacado's DCO technology and the strategic center for its global operations, product innovation, and market expansion.

Values Reflected in HQ: The headquarters likely reflects Adacado's core values such as technological excellence, innovation, customer success, and collaborative teamwork.

Location:

While Adacado is headquartered in Vancouver, Canada, its cloud-based SaaS platform has a global reach, serving clients and enabling personalized advertising campaigns across numerous countries and regions. The company supports international brands and agencies in delivering localized and relevant ad experiences to diverse audiences worldwide. Their operations and client support are structured to cater to a global market, although physical office presence is primarily centralized.

Street Address:

300-1275 W 6th Ave

City:

Vancouver

State/Province:

British Columbia

Country:

Canada

Adacado's Global Presence

Buying Intent Signals for Adacado

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Adacado

As of April 2025, Adacado' leadership includes:

Peter Foster - Chief Executive Officer
Tim Carter - Co-Founder & Chief Technology Officer
Erick Lamarche - Chief Operating Officer

Investors of Adacado

Adacado has been backed by several prominent investors over the years, including:

BDC Capital
Relative Ventures
Wesley Clover

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Based on publicly available information, there have been no major executive hires or departures announced by Adacado in the last 12 months. The current leadership team appears stable.

Technology (Tech Stack) used by Adacado

Discover the tools Adacado uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Adacado Email Formats and Examples

Adacado likely utilizes common email formats for professional communication. Based on patterns observed for similar technology companies, the most probable format combines first and last names.

{first}.{last}@adacado.com

Format

jane.doe@adacado.com

Example

75%

Success rate

News and media

Choozle BlogOctober 28, 2020

Choozle Announces Dynamic Creative Optimization (DCO) Partnership With Adacado

Choozle, a digital advertising software platform, announced its partnership with Adacado to integrate dynamic creative optimization (DCO) capabilities. This collaboration allows Choozle users to leverage Adacado's technology to build, serve, and optimize personalized ad campaigns more efficiently....more

MarTech SeriesOctober 8, 2019

Adacado Launches Free DCO Training and Certification Program

Adacado announced the launch of a free Dynamic Creative Optimization (DCO) Training and Certification Program. The program was designed to equip marketers and agencies with the skills needed to effectively use DCO technology for personalized advertising campaigns....more

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