ADA
ADA's Overview
ADA (Analytics. Data. Advertising) is a data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions. Operating in 12 markets across South and Southeast Asia, ADA partners with businesses to empower them through data-driven insights and AI-powered technologies. Their services span across digital marketing, data analytics, e-commerce enablement, and customer engagement, helping clients achieve significant business growth and digital transformation. ADA is a subsidiary of the Axiata Group.
Where is ADA's Headquarters?
HQ Function
Serves as the central command for ADA's pan-Asian operations, housing core strategic, product development, data science, and corporate functions supporting all 12 markets.
Notable Features:
Modern, agile workspace designed to foster collaboration and innovation, equipped with advanced technology infrastructure. Located in Axiata Tower, a prominent business landmark in Kuala Lumpur Sentral, a major transportation and business hub.
Work Culture:
Dynamic, fast-paced, and data-centric, encouraging entrepreneurial spirit, continuous learning, and cross-functional teamwork. Strong emphasis on innovation and delivering impactful solutions for clients.
HQ Significance:
Strategically located in Kuala Lumpur, a key ASEAN economic hub, providing access to diverse talent and proximity to major regional markets. The HQ plays a pivotal role in driving ADA's vision for AI-powered digital transformation across Asia.
Values Reflected in HQ: The HQ environment and operations reflect ADA's core values of being data-obsessed, client-first, curious, and always accountable, fostering a culture of excellence and innovation.
Location:
ADA supports clients across 12 markets in South and Southeast Asia, including Malaysia, Singapore, Indonesia, Thailand, Philippines, Sri Lanka, Bangladesh, Cambodia, South Korea, Vietnam, and Taiwan. They provide end-to-end digital transformation solutions, including data analytics, AI-powered marketing, e-commerce enablement, and customer engagement strategies tailored to diverse regional markets.
Street Address:
Level 29, Axiata Tower, 9 Jalan Stesen Sentral 5, Kuala Lumpur Sentral
City:
Kuala Lumpur
State/Province:
Federal Territory of Kuala Lumpur
Country:
Malaysia
ADA's Global Presence
Singapore, Singapore
Address: 79 Robinson Road, #04-01, Singapore 068897
To leverage Singapore's position as a global financial and tech center to expand ADA's footprint in high-growth sectors and serve as a gateway for international clients entering Asia.
Jakarta, Indonesia
Address: WeWork Revenue Tower SCBD, Lantai 25, Jl Jend. Sudirman Kav 52-53, Jakarta 12190
To cater to the rapidly expanding Indonesian market, supporting local enterprises and MSMEs in leveraging data and AI for growth, and localizing ADA's solutions for maximum impact.
Bangkok, Thailand
Address: 120 Kasemkij Building, Room 405, 4th Floor, Silom Road, Suriyawongse, Bangrak, Bangkok 10500
To support the vibrant Thai digital ecosystem, offering specialized services in performance marketing, content creation, and data analytics tailored to local consumer behavior and market trends.
Seoul, South Korea
Address: WeWork Sinnonhyeon, 15F, 410 Teheran-ro, Gangnam-gu, Seoul
To tap into South Korea's innovation ecosystem, collaborate with tech leaders, and adapt sophisticated AI models for broader application across ADA's Asian markets.
Buying Intent Signals for ADA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ADA
As of April 2025, ADA' leadership includes:
Investors of ADA
ADA has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
ADA has made strategic leadership appointments at the country level to strengthen its market presence in key regions. No major C-suite changes at the group executive level have been publicly announced in the past 12 months (as of mid-2024).
New Appointments:
Technology (Tech Stack) used by ADA
Discover the tools ADA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ADA Email Formats and Examples
ADA Asia primarily uses a standard professional email format, typically combining the employee's first and last names. This allows for clear and consistent communication.
[first].[last]@ada-asia.com
Format
jane.doe@ada-asia.com
Example
85%
Success rate
News and media
Marketing Interactive Asia • May 8, 2024
ADA partners with WPP’s Open Network for enhanced marketing solutions in Asia
ADA announced a strategic partnership with WPP’s Open Network to integrate their data and AI capabilities with WPP's creative and media services, aiming to deliver enhanced marketing solutions for clients across Asia....more
Tech In Asia • February 27, 2024
ADA eyes IPO by 2026, expands to Vietnam
ADA announced its expansion into Vietnam, establishing a local presence to tap into the country's rapidly growing digital economy. The company also reiterated its plans for a potential Initial Public Offering (IPO) by 2026....more
Marketing Interactive Asia • October 26, 2023
ADA launches marketing solution suite 'ADA XACT' for APAC brands
ADA introduced 'ADA XACT,' an integrated suite of marketing solutions designed to provide brands in the APAC region with more precise targeting, execution, and measurement capabilities powered by AI and data analytics....more
Axiata Press Release • May 30, 2023
ADA Secures Over US$80 Million in Latest Funding Round to Accelerate Regional Growth and AI Capabilities (Note: This consolidates various funding news, including Softbank's previous commitment)
ADA announced it secured over US$80 million in its latest funding round, with significant participation from investors including Sumitomo Corporation. This funding is aimed at accelerating its regional growth, enhancing its AI capabilities, and investing in new talent and technologies. (Initial Softbank investment was earlier, this points to newer funding rounds/tranches)....more
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