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Ad.net's Overview

Total employees101
HeadquartersCulver City
Founded2001

Ad.net is an intent-driven advertising marketplace that helps brands acquire new customers outside of the major search engines like Google and Facebook. They specialize in connecting advertisers with high-intent audiences through a network of publisher partners, focusing on search advertising and customer acquisition. Ad.net leverages proprietary technology and data analytics to deliver performance-based results for its clients.

Where is Ad.net's Headquarters?

HQ Function

Serves as the central hub for Ad.net's operations, including technology development for its advertising marketplace, sales, marketing, account management, and corporate strategy.

Notable Features:

Modern office space situated in Corporate Pointe, a well-known business park. The facilities are designed to foster collaboration, innovation, and a productive work environment for its tech and business teams.

Work Culture:

Ad.net fosters a dynamic, innovative, and results-oriented work culture, typical of the ad-tech industry. There's an emphasis on teamwork, continuous learning, and a commitment to driving client success and employee growth.

HQ Significance:

The Culver City headquarters is pivotal to Ad.net's mission of connecting advertisers with high-intent customers. It houses the core teams that develop and manage the company's proprietary advertising technology and marketplace operations.

Values Reflected in HQ: The headquarters reflects Ad.net's values of innovation, performance, transparency, and customer-centricity, with a workspace designed for agility, collaboration, and technological advancement.

Location:

Ad.net primarily focuses its operations and client base within North America, particularly the United States. While its physical headquarters is in Los Angeles, the company supports remote work, allowing for a distributed team. Its advertising marketplace has the capability to reach global audiences through its network, though its direct office presence is concentrated in the US.

Street Address:

800 Corporate Pointe, Suite 210

City:

Culver City

State/Province:

CA

Country:

USA

Ad.net's Global Presence

Buying Intent Signals for Ad.net

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ad.net

As of April 2025, Ad.net' leadership includes:

Jon Waterman - Founder & CEO
Brock Boser - Chief Product Officer
Josh Avi Kaddish - Chief Financial Officer
Jeff Alderman - SVP, Head of Revenue
Punam Nagpal - SVP, People & Culture
Ryanne Laredo - SVP, Client Services

Investors of Ad.net

Ad.net has been backed by several prominent investors over the years, including:

Arrowroot Capital

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Ad.net has focused on leadership stability and internal talent development. A notable recent leadership update includes the promotion of Ryanne Laredo to SVP, Client Services in early 2023. No major executive departures have been publicly announced in the past year, indicating a stable core leadership team.

New Appointments:

Ryanne Laredo, Ryanne Laredo was promoted to Senior Vice President of Client Services, recognizing her significant contributions and Ad.net's commitment to enhancing client success.

Technology (Tech Stack) used by Ad.net

Discover the tools Ad.net uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ad.net Email Formats and Examples

Ad.net likely utilizes common professional email formats. Based on industry standards and company size, the most probable format is a combination of first name initial and last name.

[first_initial][last]@ad.net

Format

jwaterman@ad.net

Example

85%

Success rate

News and media

Business WireJune 27, 2023

Ad.net Unveils IntentPrint™, a Solution to Optimize Search Advertising with Zero-Party Data

Ad.net announced the launch of IntentPrint™, a new proprietary solution designed to help advertisers optimize their search campaigns using zero-party data. This technology aims to improve targeting and campaign performance by leveraging directly provided consumer intent signals....more

Ad.net BlogJanuary 26, 2023

Ad.net Announces Promotion of Ryanne Laredo to Senior Vice President of Client Services

Ad.net announced the promotion of Ryanne Laredo to Senior Vice President of Client Services. In her new role, Laredo will lead the client services team, focusing on strengthening partnerships and delivering exceptional results for Ad.net's advertisers....more

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