HQ Function

Serves as the central operational and strategic hub, managing national sales, marketing, product development, and partnerships for all media genres.

Notable Features:

State-of-the-art office facilities within the RTL Mediengruppe campus, designed to foster collaboration and innovation in media sales. Proximity to production studios and other media entities.

Work Culture:

Dynamic, fast-paced, and results-oriented, reflecting the competitive advertising industry. Emphasis on teamwork, creativity, and leveraging data for impactful campaigns. Strong connection to the broader RTL Group culture of entrepreneurship and content creation.

HQ Significance:

The Cologne HQ is pivotal for the German advertising market, orchestrating multi-platform campaigns for national and international brands, and driving innovation in ad-tech and media solutions. It centralizes the sales power of RTL Deutschland's diverse media assets.

Values Reflected in HQ: Market leadership, innovation, customer-centricity, cross-media expertise, and strong partnerships are reflected in its central, technologically advanced, and collaborative workspace.

Location:

Ad Alliance primarily operates within the German-speaking markets (DACH region: Germany, Austria, Switzerland). However, as part of RTL Group, which has a significant international footprint, Ad Alliance facilitates access for international advertisers seeking to reach German consumers. Its global functions mainly involve managing international sales inquiries, collaborating with RTL Group's international sales teams (e.g., RTL AdConnect), and offering insights into the German market for global brands. They enable campaigns from international clients to run across their German media portfolio.

Street Address:

Picassoplatz 1

City:

Cologne

State/Province:

North Rhine-Westphalia

Country:

Germany