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Ad Age's Overview

Total employees805
HeadquartersNew York
Founded

Ad Age is a global media brand that publishes news, analysis, and data on all things marketing and media. A division of Crain Communications, Ad Age has been a leading voice in the industry since its founding in 1930. It provides critical intelligence to marketing professionals, agencies, and media companies through its print magazine, website (AdAge.com), newsletters, podcasts, and events. Ad Age is renowned for its comprehensive coverage, influential lists like the 'A-List' and 'Best Places to Work,' and its role in fostering industry dialogue and innovation.

Where is Ad Age's Headquarters?

HQ Function

Serves as the main hub for Ad Age's editorial team, news production, digital operations, event management, and sales activities.

Notable Features:

Modern office facilities within a prominent Manhattan office building, equipped for a fast-paced media environment and collaborative work.

Work Culture:

A dynamic, deadline-driven, and intellectually stimulating environment. The culture fosters collaboration, accuracy, and insightful reporting on the ever-evolving marketing and media landscape.

HQ Significance:

The New York City headquarters places Ad Age at the epicenter of the advertising world, enabling direct access to key industry players, trends, and events, thus reinforcing its position as a leading authority.

Values Reflected in HQ: The headquarters' location and functionality reflect Ad Age's commitment to journalistic excellence, industry leadership, innovation, and being deeply embedded within the community it serves.

Location:

While Ad Age's primary physical offices are in the United States, its influence and readership are global. This is supported through its comprehensive digital platform (AdAge.com), international contributing editors and reporters, coverage of global marketing campaigns and trends, and internationally recognized events and awards programs. Ad Age provides content relevant to marketing professionals worldwide.

Street Address:

600 Third Avenue

City:

New York

State/Province:

NY

Country:

USA

Ad Age's Global Presence

Chicago, IL, USA

Address: 150 N. Michigan Ave., Chicago, IL 60601 (Crain Communications Building)

To provide comprehensive coverage of advertising and marketing developments from the important Midwest economic hub, where Ad Age was originally founded.

Los Angeles, CA, USA

Address: Distributed - Key reporting staff and bureau operations based in the Los Angeles metro area.

To deliver insights and news from the dynamic West Coast market, a global center for digital media, entertainment, and marketing innovation.

Buying Intent Signals for Ad Age

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Ad Age

As of April 2025, Ad Age' leadership includes:

KC Crain - President and CEO, Crain Communications (Oversees Ad Age)
Abbey Klaassen - President, Ad Age
Jeanine Poggi - Editor-in-Chief, Ad Age
Patty Oppenheimer - EVP, Custom, Crain Communications (Oversees Studio 30 by Ad Age)

Investors of Ad Age

Ad Age has been backed by several prominent investors over the years, including:

Crain Communications (Parent Company)

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Ad Age has experienced notable appointments and transitions in its editorial and content leadership over the past 12 months, reinforcing its commitment to delivering high-quality industry insights.

Departures

Tim Nudd, Tim Nudd stepped down from his role as Editor of Creativity at Ad Age.

New Appointments:

Natalie Zfat, Natalie Zfat appointed to lead content strategy for Ad Age's custom content arm, Studio 30.
Alfred Maskeroni, Alfred Maskeroni promoted to Editor of Creativity and Innovation, succeeding Tim Nudd and expanding the focus of the role.

Technology (Tech Stack) used by Ad Age

Discover the tools Ad Age uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ad Age Email Formats and Examples

Ad Age, as part of Crain Communications, most commonly uses the email format [first_initial][last]@adage.com for its staff. For example, 'jdoe@adage.com' for Jane Doe. This is a widely adopted pattern within the organization.

[first_initial][last]@adage.com

Format

jpoggi@adage.com

Example

85%

Success rate

News and media

adage.comMay 20, 2024

Ad Age news title: CANNES LIONS 2024 SHORTLISTS—SEE THE WORK THAT’S IN CONTENTION

Ad Age provides early insights into the 2024 Cannes Lions International Festival of Creativity by publishing and analyzing the official shortlists across various categories, highlighting key trends and standout campaigns....more

adage.comMay 19, 2024

Ad Age news title: MARKETERS ARE USING AI TO CREATE CAMPAIGNS AT UNPRECEDENTED SPEED—WHAT THIS MEANS FOR CREATIVITY

This Ad Age article explores the rapidly increasing use of artificial intelligence in campaign creation, examining how it affects production speed, creative processes, and the overall quality of marketing content....more

adage.comMay 18, 2024

Ad Age news title: TIKTOK BAN LATEST—ADVERTISERS WEIGH CONTINGENCY PLANS AMID LEGAL BATTLES

Ad Age reports on the latest developments concerning the potential TikTok ban in the U.S., focusing on how advertisers and marketers are strategizing and preparing contingency plans in response to legal and legislative uncertainties....more

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