Acura is the luxury and performance division of Japanese automaker Honda Motor Co., Ltd. Launched in March 1986 in the United States and Canada, Acura markets luxury and performance-oriented vehicles. The brand was the first Japanese luxury automotive brand and introduced its 'Precision Crafted Performance' philosophy to deliver a unique driving experience. Key models include the MDX SUV, RDX compact SUV, Integra sport compact, and the TLX sport sedan, along with high-performance Type S variants and the iconic NSX supercar (production ended in 2022, but a new electric successor is anticipated). Acura is a core part of American Honda Motor Co., Inc.'s North American operations.
Serves as the primary hub for Acura's North American operations, including brand management, sales, marketing, product planning, and dealer relations, under the umbrella of American Honda Motor Co., Inc.
The American Honda campus is a large, modern complex featuring extensive office space, R&D facilities (though some Acura-specific design studios may be distinct), and employee amenities. The Acura Design Studio, also in Torrance, is where many Acura vehicles are designed.
Reflects Honda's global culture of collaboration, engineering excellence, quality focus, and continuous improvement ('Kaizen'). There's a strong emphasis on innovation and achieving 'Precision Crafted Performance' in all aspects.
Central to Acura's strategic direction, product development, and market presence in its largest global market (North America). It coordinates closely with Honda's global R&D and manufacturing networks.
Acura's primary markets are the United States and Canada. The brand also has an official presence in Mexico, China, Panama, and Kuwait. While its focus is predominantly North American, global functions such as core R&D and platform development are supported by Honda Motor Co., Ltd.'s global infrastructure, with regional adaptations for sales, marketing, and service.
1919 Torrance Blvd.
Torrance
California
USA
Address: Performance Manufacturing Center (PMC), 24000 Honda Parkway, Marysville, OH 43040
Leverages Honda's extensive manufacturing and engineering hub in Ohio, serving as a pinnacle of Acura's 'Precision Crafted Performance' by producing its most exclusive and highest-performing models.
Address: Honda R&D Americas, LLC, 21001 State Route 739, Raymond, OH 43067
The primary North American hub for automotive research and development, ensuring Acura vehicles meet regional demands and regulatory standards, and driving innovation for future models.
Address: Honda Canada Inc., 180 Honda Boulevard, Markham, ON L6C 0H9, Canada
Manages all aspects of the Acura brand and business within Canada, adapting global strategies to local market conditions and consumer preferences.
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As of April 2025, Acura' leadership includes:
Acura has been backed by several prominent investors over the years, including:
While Acura-specific top brand leadership has been relatively stable, American Honda Motor Co., Inc., its parent company, saw key leadership transitions in the past year that influence overall North American strategy, including for Acura.
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Acura is part of American Honda Motor Co., Inc. (AHM). Emails for employees typically use AHM's domain (e.g., na.honda.com or honda.com). Common corporate email formats include [first_initial][last_name] or [first_name]_[last_name].
[first_initial][last_name]@na.honda.com or [first_name]_[last_name]@na.honda.com
Format
jdoe@na.honda.com or john_doe@na.honda.com
Example
80%
Success rate
Acura Newsroom • February 27, 2024
Acura announced its first all-electric models, the ZDX A-Spec and high-performance ZDX Type S, are officially on sale, with first client deliveries anticipated in the coming weeks. This marks Acura's entry into the EV market, with the ZDX offering an estimated range of up to 325 miles....more
Acura Newsroom • January 30, 2024
The Acura Integra Type S was named Road & Track's Performance Car of the Year for 2024, lauded for its exhilarating driving experience, powerful 320-hp turbocharged engine, and precision handling, reaffirming Acura's commitment to 'Precision Crafted Performance'....more
Acura Newsroom • August 18, 2023
Acura unveiled the Acura Electric Vision Design Study during Monterey Car Week, a stunning concept that previews the future design language for its upcoming all-electric performance models, emphasizing thrilling performance and advanced aerodynamics....more
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