Acuitis, self-styled as a 'Maison d'Optique et d'Audition' (House of Optics and Hearing), was founded in Geneva in 2010 by Daniel Abittan, with its creative direction led by eyewear designer Frédéric Beausoleil. The company's concept revolves around offering high-quality, exclusive eyewear collections and advanced hearing solutions at accessible prices. Acuitis emphasizes a unique customer experience within its stores, designed to feel like welcoming 'Maisons' where clients are treated as guests. They combine fashion, technology, and healthcare, often collaborating with artists and designers for their product lines. The brand is known for its distinctive frames, often using noble materials, and its commitment to providing professional optical and audiology services.
Serves as the main administrative, strategic, and operational hub for Acuitis. This includes product design and development coordination, brand management, international expansion strategy, marketing, and franchisee support.
Likely situated in a modern business park, facilitating efficient operations and logistics. The interior design would reflect the brand's aesthetic of accessible luxury and creative craftsmanship.
A blend of entrepreneurial spirit with a strong focus on design, innovation, and customer satisfaction. The 'Maison' concept likely fosters a collaborative and quality-driven environment, emphasizing the artistic and healthcare aspects of the business.
The headquarters is central to Acuitis's identity, driving the creation of its exclusive collections and the global expansion of its unique retail concept. It ensures consistency in brand experience and product quality across all 'Maisons'.
Acuitis operates a growing international network of retail stores, referred to as 'Maisons', across Europe (including France, UK, Switzerland, Luxembourg, Belgium, Germany, Spain, Portugal), Canada, and other regions. From its central headquarters, Acuitis globally supports brand development, exclusive product design (in collaboration with artists like Frédéric Beausoleil), marketing strategies, supply chain management for frames, lenses, and hearing aids, IT systems, and comprehensive training and support for its franchised and directly-operated stores.
3 Avenue de l'Europe
Rungis
Île-de-France
France
Address: Unit SU73, Lower Ground Floor, Westfield London Shopping Centre, Ariel Way, London, W12 7GA, UK (Example of a flagship store)
Drives brand visibility and market penetration in the competitive London retail landscape, showcasing the Acuitis concept of affordable luxury in optics and audiology.
Address: Rue de Rive 12, 1204 Genève, Switzerland (Original founding city)
Serves the discerning Swiss market, reinforcing Acuitis's roots in quality and design, and catering to an international clientele.
Address: Grand-Rue 48, 1660 Luxembourg
Establishes brand presence in the Benelux region, targeting customers seeking unique design and value in eyewear and hearing care.
Address: 4437 Rue Saint-Denis, Montréal, QC H2J 2L2, Canada
Expands Acuitis's North American presence, appealing to a market that appreciates European design and quality craftsmanship.
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As of April 2025, Acuitis' leadership includes:
Acuitis has been backed by several prominent investors over the years, including:
No specific high-profile executive hires or exits at the global C-suite level have been publicly announced for Acuitis in the last 12 months. The company's leadership, centered around its founder, appears stable as it continues its international expansion. Regional leadership appointments may occur as part of market growth.
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Acuitis likely uses common professional email formats. Based on standard corporate practices and names of key personnel, the most probable formats are [firstinitial].[lastname]@[domain] or [firstname].[lastname]@[domain].
[first].[last]@acuitis.com
Format
daniel.abittan@acuitis.com
Example
70%
Success rate
Eyewear Intelligence • November 20, 2023
Acuitis announced its entry into the German market with the opening of its first store in Trier and plans for further expansion, aiming for up to 10 stores in the first phase. This marks a significant step in its European growth strategy....more
Optician Online • May 18, 2023
Acuitis has outlined ambitious plans to expand its presence in the UK market, aiming to reach 100 stores. This reflects the company's confidence in its model and the demand for its unique optical and audiology retail concept....more
Actualité de la Franchise • March 7, 2023
Acuitis highlights its success based on a unique concept, high-quality products by creators at affordable prices, and a distinct customer experience. The company continues its development in France and internationally through franchising....more
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