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Act!'s Overview

Total employees222
HeadquartersScottsdale
Founded1987

Act! is a pioneering provider of Customer Relationship Management (CRM) and marketing automation software tailored for small and medium-sized businesses (SMBs). For over 35 years, Act! has helped businesses build better relationships, manage customer interactions, drive sales, and automate marketing efforts. Their solutions aim to provide a comprehensive view of the customer, enabling users to effectively organize contacts, track activities, manage sales pipelines, and execute targeted marketing campaigns. Act! offers both cloud-based and on-premises deployment options to suit diverse business needs.

Where is Act!'s Headquarters?

HQ Function

The Scottsdale headquarters serves as the central hub for Act!'s global operations, including executive leadership, strategic planning, product development, software engineering, marketing, sales management, and administrative functions.

Notable Features:

Modern office facilities located in a prominent Arizona business park, designed to foster collaboration and innovation. Specific architectural details are typical of contemporary corporate environments.

Work Culture:

Act!'s HQ fosters a dynamic and collaborative work environment focused on innovation in CRM technology and customer success. The culture emphasizes teamwork, agility in responding to market needs, and a dedication to helping SMBs thrive.

HQ Significance:

As the primary corporate office, the Scottsdale headquarters is crucial for strategic decision-making, product innovation, brand management, and coordinating Act!'s international operations and partner ecosystem.

Values Reflected in HQ: The headquarters likely reflects Act!'s values of customer focus, innovation, and operational efficiency through its layout and technological infrastructure.

Location:

Act! maintains a significant global presence, primarily serving customers in North America, Europe (with a strong base in the UK), and Australia/New Zealand. Its software solutions are accessible worldwide, supported by a network of certified consultants and partners. Global functions include multi-language software offerings, regionalized customer support, and international sales and marketing operations designed to cater to the diverse needs of SMBs across different countries.

Street Address:

7701 E Gray Rd Suite 200

City:

Scottsdale

State/Province:

AZ

Country:

USA

Act!'s Global Presence

Gateshead, Tyne and Wear, United Kingdom

Address: Delta Bank Rd, Metroplex Business Park, Gateshead NE11 9DJ, United Kingdom

To drive growth and provide localized support for Act! customers and partners across the UK and the broader EMEA region, ensuring the CRM solutions meet regional business practices and compliance requirements.

Buying Intent Signals for Act!

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Act!

As of April 2025, Act!' leadership includes:

Bruce Reading - President & CEO
Steve Oriola - Chief Operating Officer
Will Wagnon - Chief Financial Officer
Simon Helliwell - VP, General Manager International
David Gazzetta - VP, Product Management

Investors of Act!

Act! has been backed by several prominent investors over the years, including:

Symphony Technology Group (STG)

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

Act! has focused on strengthening its leadership team, notably with the appointment of a new Chief Operating Officer to support its strategic growth initiatives.

New Appointments:

Steve Oriola, Steve Oriola appointed as new COO to enhance operational efficiency and support strategic expansion.

Technology (Tech Stack) used by Act!

Discover the tools Act! uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Act! Email Formats and Examples

Act! primarily uses the [first].[last]@act.com email format for its employees. This is a common structure for professional communication within the company.

[first].[last]@act.com

Format

john.doe@act.com

Example

90%

Success rate

News and media

PR NewswireNovember 14, 2023

Act! Appoints Steve Oriola as Chief Operating Officer

Act!, a leading provider of customer relationship management (CRM) and marketing automation solutions for small to medium-sized businesses (SMBs), today announced the appointment of Steve Oriola as its new Chief Operating Officer (COO)....more

Business WireOctober 4, 2023

Act! Launches Refreshed User Interface and New Act! Insight Dashboards

Act!, a leading customer relationship management (CRM) and marketing automation solution provider for small and medium-sized businesses (SMBs), today announced the launch of its latest product update featuring a refreshed user interface (UI) and new Act! Insight dashboards....more

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