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ActivTrak's Overview

Total employees162
HeadquartersAustin
Founded2009

ActivTrak is a workforce analytics and productivity software company that provides data-driven insights into how work gets done. Their cloud-based platform helps organizations understand employee work habits, identify inefficiencies, improve focus, and enhance operational productivity. ActivTrak aims to empower businesses to optimize processes, support employee well-being, and achieve better outcomes by making workforce activity visible and actionable.

Where is ActivTrak's Headquarters?

ActivTrak officeActivTrak officeActivTrak officeActivTrak office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for executive leadership, product development, engineering, sales, marketing, and customer support operations.

Notable Features:

Modern office space designed to foster collaboration and innovation, likely featuring open-plan areas, meeting rooms with advanced technology, and amenities typical of tech companies in Austin.

Work Culture:

ActivTrak's work culture is often described as innovative, customer-focused, and data-driven. It emphasizes collaboration, continuous learning, and a commitment to helping businesses improve productivity and employee experience.

HQ Significance:

The Austin headquarters is significant as it places ActivTrak in a vibrant tech ecosystem, facilitating talent acquisition, partnerships, and industry engagement. It's the core of their strategic decision-making and global operations.

Values Reflected in HQ: The headquarters likely reflects values such as transparency, efficiency, and employee well-being, mirroring the solutions they provide to their customers.

Location:

ActivTrak serves a global customer base across numerous countries. While its physical headquarters is in Austin, Texas, its cloud-based software platform is accessible worldwide. The company supports its international clients through a combination of its Austin-based teams and a distributed workforce, ensuring sales, support, and customer success functions can cater to different time zones and regions.

Street Address:

801 Barton Springs Rd, 9th Floor

City:

Austin

State/Province:

Texas

Country:

USA

ActivTrak's Global Presence

Distributed/Remote

Address: N/A (Remote Workforce)

Allows access to a wider talent pool, provides flexibility, and supports global customer coverage effectively. Many SaaS companies adopt this model for scalability and talent acquisition.

Buying Intent Signals for ActivTrak

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ActivTrak

As of April 2025, ActivTrak' leadership includes:

Heidi Farris - Chief Executive Officer
Matt Fielder - Chief Financial Officer
Ramon Chen - Chief Product Officer
Mark Ralls - Chief Revenue Officer
Gabriela McManus - Chief People Officer
Javier Aldrete - SVP, Product
Andrea Tharp - VP, Worldwide Sales

Investors of ActivTrak

ActivTrak has been backed by several prominent investors over the years, including:

Sapphire Ventures
Elsewhere Partners

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

ActivTrak has seen some key leadership changes and additions aimed at bolstering its growth and product strategy. Notably, a new CEO was appointed in late 2023.

Departures

Rita Selvaggi, Rita Selvaggi departed as CEO, with Heidi Farris taking over the role.

New Appointments:

Heidi Farris, Heidi Farris was appointed as the new Chief Executive Officer to lead ActivTrak's next phase of growth.

Technology (Tech Stack) used by ActivTrak

Discover the tools ActivTrak uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ActivTrak Email Formats and Examples

ActivTrak commonly uses the [first].[last]@activtrak.com email format. This is a frequent pattern for companies of its size and industry.

[first].[last]@activtrak.com

Format

jane.doe@activtrak.com

Example

90%

Success rate

News and media

ActivTrak BlogOctober 24, 2023

ActivTrak Appoints Heidi Farris as New CEO to Accelerate Growth and Innovation in Workforce Analytics

ActivTrak announced the appointment of Heidi Farris as its new Chief Executive Officer. Farris brings over 20 years of experience in the software industry to lead ActivTrak into its next phase of growth....more

Business WireFebruary 13, 2024

ActivTrak Named Leader in G2 Winter 2024 Grid® Reports for Employee Monitoring and Workforce Analytics

ActivTrak announced it has been recognized as a Leader in multiple G2 Winter 2024 Grid® Reports, including Employee Monitoring, Workforce Analytics, and new this year, User and Entity Behavior Analytics (UEBA)....more

ActivTrak BlogMay 17, 2023

ActivTrak Unveils Guiding Principles for Responsible AI in Workforce Analytics

ActivTrak released its guiding principles for the ethical development and deployment of AI in its workforce analytics solutions, emphasizing transparency, fairness, and privacy....more

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