ActivTrak is a workforce analytics and productivity software company that provides data-driven insights into how work gets done. Their cloud-based platform helps organizations understand employee work habits, identify inefficiencies, improve focus, and enhance operational productivity. ActivTrak aims to empower businesses to optimize processes, support employee well-being, and achieve better outcomes by making workforce activity visible and actionable.
Serves as the central hub for executive leadership, product development, engineering, sales, marketing, and customer support operations.
Modern office space designed to foster collaboration and innovation, likely featuring open-plan areas, meeting rooms with advanced technology, and amenities typical of tech companies in Austin.
ActivTrak's work culture is often described as innovative, customer-focused, and data-driven. It emphasizes collaboration, continuous learning, and a commitment to helping businesses improve productivity and employee experience.
The Austin headquarters is significant as it places ActivTrak in a vibrant tech ecosystem, facilitating talent acquisition, partnerships, and industry engagement. It's the core of their strategic decision-making and global operations.
ActivTrak serves a global customer base across numerous countries. While its physical headquarters is in Austin, Texas, its cloud-based software platform is accessible worldwide. The company supports its international clients through a combination of its Austin-based teams and a distributed workforce, ensuring sales, support, and customer success functions can cater to different time zones and regions.
801 Barton Springs Rd, 9th Floor
Austin
Texas
USA
Address: N/A (Remote Workforce)
Allows access to a wider talent pool, provides flexibility, and supports global customer coverage effectively. Many SaaS companies adopt this model for scalability and talent acquisition.
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As of April 2025, ActivTrak' leadership includes:
ActivTrak has been backed by several prominent investors over the years, including:
ActivTrak has seen some key leadership changes and additions aimed at bolstering its growth and product strategy. Notably, a new CEO was appointed in late 2023.
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ActivTrak commonly uses the [first].[last]@activtrak.com email format. This is a frequent pattern for companies of its size and industry.
[first].[last]@activtrak.com
Format
jane.doe@activtrak.com
Example
90%
Success rate
ActivTrak Blog • October 24, 2023
ActivTrak announced the appointment of Heidi Farris as its new Chief Executive Officer. Farris brings over 20 years of experience in the software industry to lead ActivTrak into its next phase of growth....more
Business Wire • February 13, 2024
ActivTrak announced it has been recognized as a Leader in multiple G2 Winter 2024 Grid® Reports, including Employee Monitoring, Workforce Analytics, and new this year, User and Entity Behavior Analytics (UEBA)....more
ActivTrak Blog • May 17, 2023
ActivTrak released its guiding principles for the ethical development and deployment of AI in its workforce analytics solutions, emphasizing transparency, fairness, and privacy....more
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