Active Theory
Active Theory's Overview
Active Theory is a pioneering digital creative agency renowned for crafting high-end, interactive web experiences, virtual events, and immersive digital campaigns. They leverage cutting-edge technologies like WebGL, AR, and VR to deliver memorable and engaging user experiences for leading global brands. Their work is frequently recognized with industry awards for its innovation, design, and technical execution, positioning them at the forefront of digital craftsmanship.
Where is Active Theory's Headquarters?
HQ Function
Serves as the primary hub for creative direction, technology innovation, client strategy, and North American operations. Core development and design teams are based here.
Notable Features:
Located in the vibrant tech and arts district of Venice Beach, the office likely features an open, collaborative workspace designed to inspire creativity, with advanced technology setups for development and testing of immersive experiences.
Work Culture:
A dynamic, fast-paced, and innovative environment that encourages experimentation and pushing creative and technical boundaries. Strong emphasis on collaboration, quality, and a passion for digital art and technology.
HQ Significance:
The Venice headquarters is central to Active Theory's identity, placing them in a key geographic hub for technology, entertainment, and creative talent. It's where many of their award-winning projects are conceptualized and developed.
Values Reflected in HQ: The headquarters likely reflects values of innovation, creativity, collaboration, and excellence, providing an inspiring and functional space for a team dedicated to digital craftsmanship.
Location:
Active Theory operates with key offices in Venice, California (USA) and Amsterdam (Netherlands), serving as hubs for their North American and European operations respectively. While these are their main physical locations, their project reach is global, delivering cutting-edge digital experiences for international brands across various continents. Their team structure and digital-native approach enable effective collaboration and project delivery worldwide.
Street Address:
1600 Main St
City:
Venice
State/Province:
CA
Country:
USA
Active Theory's Global Presence
Amsterdam, Netherlands
Address: NDSM-Plein 28, 1033 WB Amsterdam, Netherlands
To provide localized support for European clients, tap into the rich European design and technology talent pool, and drive growth in the European market for immersive digital experiences.
Buying Intent Signals for Active Theory
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Active Theory
As of April 2025, Active Theory' leadership includes:
Investors of Active Theory
Active Theory has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Active Theory has maintained stability in its core leadership. One notable executive appointment was Wain Choi as Executive Creative Director in late 2023, strengthening their creative leadership. No major executive departures have been publicly announced.
New Appointments:
Technology (Tech Stack) used by Active Theory
Discover the tools Active Theory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Active Theory Email Formats and Examples
Active Theory primarily uses the email format [first_initial][last]@activetheory.net or [first]@activetheory.net. These are common structures for creative agencies and tech companies.
[first]@activetheory.net or [first].[last]@activetheory.net
Format
nick@activetheory.net or n.mountford@activetheory.net
Example
85%
Success rate
News and media
Muse by Clio • March 7, 2024
Active Theory Brought Google I/O to Space and Time
Active Theory developed 'I/O Extended: Space and Time,' an interactive WebGL experience for Google I/O, allowing users to explore a retro-futuristic space station and engage with developer content in a gamified virtual environment....more
Campaign Brief Asia • October 24, 2023
Wain Choi departs Cheil Worldwide, joins Active Theory as Executive Creative Director
Renowned creative leader Wain Choi has joined digital experience agency Active Theory as Executive Creative Director. He previously served as Chief Creative Officer at Cheil Worldwide....more
The FWA • August 1, 2023
Active Theory's work on Spotify Wrapped 2022 recognized by The FWA
Active Theory's contribution to the highly popular Spotify Wrapped 2022 interactive experience received an FWA of the Day award, showcasing their ability to create engaging, large-scale digital campaigns....more
Awwwards • May 15, 2023
Google I/O 2023 Adventure by Active Theory wins Site of the Day
The Google I/O 2023 Adventure, an immersive online experience created by Active Theory, was awarded Site of the Day by Awwwards, praised for its innovative design and technical execution....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including Active Theory, are just a search away.