Active Ride Shop is a Southern California-based specialty retailer focused on skateboarding, snowboarding, and related apparel and footwear. Founded in 1989 by Shane Wallace, it grew from a single store in Chino to a chain of locations across Southern California and a significant online presence. Active is known for its authentic connection to the action sports community, supporting local events, sponsoring riders, and offering a curated selection of core skate and snow brands alongside lifestyle products. The company has undergone several ownership changes, including an employee stock ownership plan (ESOP), acquisition by Tengram Capital Partners, and most recently, acquisition by Bedford Ventures Inc. in late 2020.
The headquarters serves as the central command for all corporate operations, including merchandising, buying, marketing, e-commerce, finance, and human resources for its retail stores and online business.
The facility likely combines office space for corporate staff with potential warehousing or distribution capabilities, though primary distribution might be handled by third-party logistics depending on their operational model.
The work culture at Active Ride Shop's HQ is expected to be dynamic and reflective of the action sports lifestyle – passionate, collaborative, and customer-focused, with a casual yet professional environment.
This location is key for managing the brand's retail footprint in Southern California, coordinating online sales, and maintaining its authentic voice within the skate and snow industries.
Active Ride Shop's physical retail operations are concentrated in Southern California, USA. However, its e-commerce platform allows it to serve customers nationally across the United States and potentially internationally, depending on their shipping policies. The brand's influence, through its history and online content, reaches a global audience of skateboarding and snowboarding enthusiasts.
12178 4th St
Rancho Cucamonga
California
USA
Address: 40754 Winchester Rd, Temecula, CA 92591 (Example retail store)
Serves the Temecula Valley and surrounding Inland Empire communities, providing a physical touchpoint for the brand, product expertise, and fostering local skate/snow culture.
Address: 1065 Brea Mall, Brea, CA 92821 (Example retail store)
Targets the Orange County market, leveraging high mall foot traffic to increase brand visibility and sales, offering convenient access to popular action sports brands.
Address: 24201 Valencia Blvd, Valencia, CA 91355 (Example retail store)
Serves the Santa Clarita Valley, providing essential gear and fashion for the local action sports scene and supporting community events.
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As of April 2025, Active Ride Shop' leadership includes:
Active Ride Shop has been backed by several prominent investors over the years, including:
Following its acquisition by Bedford Ventures Inc. in late 2020, information on specific executive hires or exits in the immediate last 12 months is not widely publicized. Leadership changes typically stabilize after an acquisition. Jenna Future continues to be listed as President.
Discover the tools Active Ride Shop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While specific internal email formats for Active Ride Shop are not publicly disclosed, companies of this nature commonly use patterns like [first_initial][last_name]@domain.com or [first_name].[last_name]@domain.com. Customer service inquiries are typically handled through general email addresses like info@ or support@activerideshop.com.
[first_initial][last_name]@activerideshop.com
Format
jdoe@activerideshop.com
Example
70%
Success rate
Shop-Eat-Surf • October 28, 2020
Active Ride Shop was acquired by Bedford Ventures Inc., an investment group. The new ownership stated intentions to support Active's growth and e-commerce capabilities, while maintaining its legacy in the skate and snow community....more
Shop-Eat-Surf • March 1, 2018
An older but significant article detailing then-President Esmail Mawjee's efforts to revitalize Active Ride Shop under Tengram Capital Partners ownership, focusing on getting back to its core skate roots and improving operations prior to its later acquisition by Bedford Ventures....more
Active Ride Shop Website/Social Media • Ongoing
Active Ride Shop regularly announces new product arrivals from top skate and snow brands, collaborations, and information about local store events, team rider updates, and sales promotions through its official blog and social media channels....more
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