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Active Ride Shop's Overview

Total employees118
HeadquartersRancho Cucamonga
Founded1989

Active Ride Shop is a Southern California-based specialty retailer focused on skateboarding, snowboarding, and related apparel and footwear. Founded in 1989 by Shane Wallace, it grew from a single store in Chino to a chain of locations across Southern California and a significant online presence. Active is known for its authentic connection to the action sports community, supporting local events, sponsoring riders, and offering a curated selection of core skate and snow brands alongside lifestyle products. The company has undergone several ownership changes, including an employee stock ownership plan (ESOP), acquisition by Tengram Capital Partners, and most recently, acquisition by Bedford Ventures Inc. in late 2020.

Where is Active Ride Shop's Headquarters?

HQ Function

The headquarters serves as the central command for all corporate operations, including merchandising, buying, marketing, e-commerce, finance, and human resources for its retail stores and online business.

Notable Features:

The facility likely combines office space for corporate staff with potential warehousing or distribution capabilities, though primary distribution might be handled by third-party logistics depending on their operational model.

Work Culture:

The work culture at Active Ride Shop's HQ is expected to be dynamic and reflective of the action sports lifestyle – passionate, collaborative, and customer-focused, with a casual yet professional environment.

HQ Significance:

This location is key for managing the brand's retail footprint in Southern California, coordinating online sales, and maintaining its authentic voice within the skate and snow industries.

Values Reflected in HQ: The headquarters operations likely embody Active's core values: authenticity in action sports, community engagement, and providing quality products and experiences to its customers.

Location:

Active Ride Shop's physical retail operations are concentrated in Southern California, USA. However, its e-commerce platform allows it to serve customers nationally across the United States and potentially internationally, depending on their shipping policies. The brand's influence, through its history and online content, reaches a global audience of skateboarding and snowboarding enthusiasts.

Street Address:

12178 4th St

City:

Rancho Cucamonga

State/Province:

California

Country:

USA

Active Ride Shop's Global Presence

Temecula, California/USA

Address: 40754 Winchester Rd, Temecula, CA 92591 (Example retail store)

Serves the Temecula Valley and surrounding Inland Empire communities, providing a physical touchpoint for the brand, product expertise, and fostering local skate/snow culture.

Brea, California/USA

Address: 1065 Brea Mall, Brea, CA 92821 (Example retail store)

Targets the Orange County market, leveraging high mall foot traffic to increase brand visibility and sales, offering convenient access to popular action sports brands.

Valencia, California/USA

Address: 24201 Valencia Blvd, Valencia, CA 91355 (Example retail store)

Serves the Santa Clarita Valley, providing essential gear and fashion for the local action sports scene and supporting community events.

Buying Intent Signals for Active Ride Shop

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Active Ride Shop

As of April 2025, Active Ride Shop' leadership includes:

Jenna Future - President

Investors of Active Ride Shop

Active Ride Shop has been backed by several prominent investors over the years, including:

Bedford Ventures Inc.

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

Following its acquisition by Bedford Ventures Inc. in late 2020, information on specific executive hires or exits in the immediate last 12 months is not widely publicized. Leadership changes typically stabilize after an acquisition. Jenna Future continues to be listed as President.

Technology (Tech Stack) used by Active Ride Shop

Discover the tools Active Ride Shop uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Active Ride Shop Email Formats and Examples

While specific internal email formats for Active Ride Shop are not publicly disclosed, companies of this nature commonly use patterns like [first_initial][last_name]@domain.com or [first_name].[last_name]@domain.com. Customer service inquiries are typically handled through general email addresses like info@ or support@activerideshop.com.

[first_initial][last_name]@activerideshop.com

Format

jdoe@activerideshop.com

Example

70%

Success rate

News and media

Shop-Eat-SurfOctober 28, 2020

Active Ride Shop Acquired by Investment Group Bedford Ventures

Active Ride Shop was acquired by Bedford Ventures Inc., an investment group. The new ownership stated intentions to support Active's growth and e-commerce capabilities, while maintaining its legacy in the skate and snow community....more

Shop-Eat-SurfMarch 1, 2018

Active Ride Shop President Esmail Mawjee on the Turnaround (Contextual)

An older but significant article detailing then-President Esmail Mawjee's efforts to revitalize Active Ride Shop under Tengram Capital Partners ownership, focusing on getting back to its core skate roots and improving operations prior to its later acquisition by Bedford Ventures....more

Active Ride Shop Website/Social MediaOngoing

Active Ride Shop Community Events and Product Launches

Active Ride Shop regularly announces new product arrivals from top skate and snow brands, collaborations, and information about local store events, team rider updates, and sales promotions through its official blog and social media channels....more

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