highperformr logo

Active Nation's Overview

Total employees261
HeadquartersTheale, Reading
Founded2008

Active Nation is a UK-based charitable trust committed to its mission of persuading the nation to be active. It focuses on creating healthier and more vibrant communities by providing accessible and engaging sports and leisure facilities. Operating numerous venues, Active Nation, in partnership with Places Leisure, offers a wide range of activities, from swimming and gym workouts to group fitness classes and sports, aiming to make physical activity a fun and integral part of everyday life for people of all ages and abilities. The charity works in partnership with local authorities and other organizations to deliver its mission and reinvests surpluses back into its facilities and programs. Active Nation is part of Places Leisure, which is owned by the Places for People Group.

Where is Active Nation's Headquarters?

HQ Function

Serves as the central administrative and strategic hub for Active Nation's charitable activities, overseeing operations, national partnerships, financial management, and development initiatives in conjunction with Places Leisure and the wider Places for People Group.

Notable Features:

Located within Arlington Business Park, a well-established business park offering modern office facilities, good transport links, and a professional environment. The building likely incorporates contemporary office design and amenities.

Work Culture:

The work culture is expected to be purpose-driven and collaborative, reflecting the charity's mission to enhance community health and well-being. Employees likely share a passion for promoting active lifestyles and social impact.

HQ Significance:

The headquarters is crucial for coordinating Active Nation's UK-wide efforts, ensuring consistent service delivery, managing resources effectively, and fostering partnerships to maximize its impact on public health and activity levels.

Values Reflected in HQ: The choice of a professional and well-equipped headquarters reflects values of efficiency, strategic management, and a commitment to sustainable operations necessary to support its charitable objectives nationwide.

Location:

Active Nation's operations are concentrated within the United Kingdom. As a UK-based charitable trust, its primary focus is on managing leisure facilities and promoting physical activity to benefit local communities across England. It does not have an international operational presence, directing all its efforts and resources towards improving health and well-being nationally.

Street Address:

300 Keni Keni, Arlington Business Park

City:

Theale, Reading

State/Province:

Berkshire

Country:

United Kingdom

Active Nation's Global Presence

Lincoln, Lincolnshire, United Kingdom

Address: Yarborough Leisure Centre, Riseholme Road, Lincoln, LN1 3SP

Serves the Lincoln community by promoting physical activity, health, and well-being, offering accessible and diverse leisure opportunities for all ages and abilities in line with Active Nation's charitable objectives.

Southampton, Hampshire, United Kingdom

Address: The Quays Swimming & Diving Complex, 27 Harbour Parade, Southampton, SO15 1BA

Acts as a major regional hub for aquatic sports and general fitness in Southampton, supporting community health, hosting significant sporting events, and furthering Active Nation's goal of increasing participation in physical activity.

Preston, Lancashire, United Kingdom

Address: West View Climbing and Leisure Centre, West View, Preston, PR1 5EP

Provides specialized and general fitness opportunities to the Preston community, encouraging engagement in unique sports like climbing alongside traditional leisure activities to boost local activity rates.

Buying Intent Signals for Active Nation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Active Nation

As of April 2025, Active Nation' leadership includes:

Christopher Gaskell - Chair of Trustees, Active Nation Charitable Trust
Anthony Scott Chambers - Trustee, Active Nation Charitable Trust
Paul Mcpartlan - Trustee, Active Nation Charitable Trust
Deborah Clarke - Trustee, Active Nation Charitable Trust
John Arthur Norman Crooks - Trustee, Active Nation Charitable Trust
Bryony Mary Aldridge - Trustee, Active Nation Charitable Trust

Investors of Active Nation

Active Nation has been backed by several prominent investors over the years, including:

Active Nation is a charitable trust and does not have traditional equity investors.
It is part of the Places for People Group and operates as a non-profit entity.
Funding is primarily sourced from operational income from its leisure facilities, local authority partnerships, grants, and other charitable fundraising activities.

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits1

Over the past 12 months, Active Nation Charitable Trust has experienced changes within its Board of Trustees, including one new appointment and one resignation. These changes ensure continued strategic governance for the charity's mission.

Departures

Oliver James Kershaw, Oliver James Kershaw resigned from his position as a Trustee of Active Nation Charitable Trust.

New Appointments:

Bryony Mary Aldridge, Bryony Mary Aldridge was appointed as a Trustee for Active Nation Charitable Trust, bringing her expertise to the board.

Technology (Tech Stack) used by Active Nation

Discover the tools Active Nation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Active Nation Email Formats and Examples

As Active Nation is part of Places Leisure (which belongs to Places for People Group), email addresses for personnel associated with Active Nation's management or central functions would typically use the @placesleisure.org or @placesforpeople.co.uk domain. Common professional email formats are often used.

Likely formats include [first].[last]@placesleisure.org or [firstinitial][last]@placesleisure.org. For example, j.doe@placesleisure.org or jdoe@placesleisure.org.

Format

jane.doe@placesleisure.org

Example

70%

Success rate

News and media

Health Club ManagementApril 2, 2024

Places Leisure (Supporting Active Nation) Announces £3m Investment in Hart and Rushmoor Leisure Centres

Places Leisure, which manages leisure centres in line with Active Nation's charitable objectives, has announced a £3 million investment to upgrade facilities in Hart and Rushmoor. This includes new gym equipment, refurbished studios, and energy-efficient lighting, enhancing the experience for local communities and promoting active lifestyles....more

Rotherham Metropolitan Borough CouncilFebruary 23, 2024

Places Leisure (Supporting Active Nation) to Invest Over £2.5m into Maltby and Rotherham Leisure Complexes

In partnership with Rotherham Council, Places Leisure is investing over £2.5 million into Maltby Leisure Centre and Rotherham Leisure Complex. These upgrades, supporting Active Nation's mission, will include new fitness equipment, improved swimming facilities, and enhanced changing rooms to encourage more people to get active....more

Newark and Sherwood District CouncilNovember 21, 2023

Active4Today becomes Places Leisure, Aligning with Active Nation's Partner

Active4Today, the leisure company managing four centres for Newark and Sherwood District Council, has rebranded to Places Leisure. This change aligns the service more closely with the national operator that works with Active Nation, promising continued investment and focus on community health and well-being....more

Highperformr’s free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including Active Nation, are just a search away.