Activation Group is a leading integrated marketing solutions provider headquartered in Shanghai, with a strong focus on the Greater China market. The Group specializes in experiential marketing, digital and brand communication, and public relations services. They are renowned for creating impactful and innovative campaigns for international and domestic brands across various sectors, including luxury, automotive, fashion, and consumer goods. Activation Group leverages data analytics and creative strategies to connect brands with consumers, offering end-to-end solutions from concept to execution. The company is publicly listed on the Hong Kong Stock Exchange (HKEX: 9919).
Serves as the central operational hub for strategic planning, creative development, client management, technological innovation, and overall business operations for Activation Group's extensive marketing activities across Greater China.
Situated in a prime commercial building on Nanjing West Road, offering modern office facilities designed to foster collaboration, creativity, and efficiency. Its location provides easy access for clients and talent.
A dynamic, fast-paced, and creative environment that values innovation, teamwork, and a strong client-centric approach. The culture encourages agility and continuous learning to stay ahead of rapidly evolving market trends and deliver impactful marketing solutions.
The Shanghai headquarters is crucial for Activation Group's leadership in the Chinese market, enabling close collaboration with top-tier brands, access to a rich talent pool, and responsiveness to the specific needs of one of the world's most dynamic consumer landscapes.
Activation Group primarily operates in Greater China, with established offices in Shanghai, Beijing, Guangzhou, and Hong Kong. To support its international clients and tap into broader regional opportunities, the company also maintains a presence in Singapore, serving as a hub for Southeast Asia. Their global functions focus on delivering integrated marketing solutions, acting as a vital partner for multinational brands entering or expanding within the Chinese market, and increasingly, for Chinese brands aiming for international outreach.
6/F, Building 1, No. 800, Nanjing West Road, Jing’an District
Shanghai
Shanghai
China
Address: Unit 302, 3/F, Koon Fook Centre, 9 Knutsford Terrace
Connects the group to international financial markets and serves as a strategic base for operations in Hong Kong and for managing aspects of its global investor relations.
Address: Unit 1001, 10/F, Tower A, Donghuqu Commercial Building, No. 35 Dongzhimenwai Main Street, Dongcheng District
Strengthens Activation Group's presence in China's capital, providing localized expertise and support for clients in and around Beijing, a major political and cultural center.
Address: Room 1105, R&F Yingli Building, No.3 Huaqiang Road, Zhujiang New Town, Tianhe District
Taps into the rapidly growing market of Southern China, offering tailored marketing solutions to brands targeting consumers in this affluent and technologically advanced region.
Address: 7 Temasek Boulevard, #12-07 Suntec Tower One
Acts as a strategic point for engaging with the Southeast Asian market, facilitating cross-border campaigns and partnerships for international and regional brands looking for APAC presence.
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As of April 2025, ACTiVATiON Group' leadership includes:
ACTiVATiON Group has been backed by several prominent investors over the years, including:
Over the past year, Activation Group has seen notable changes in its board composition with new independent non-executive director appointments and departures, alongside key leadership adjustments within its major subsidiary, Activation Events, reflecting strategic alignments.
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Activation Group's corporate email addresses likely follow common professional patterns, primarily using the domain '@activating.com' as indicated by their investor relations contact, or potentially '@activationgroup.com'. Common formats include a combination of first name and last name.
[first_initial][last]@activating.com or [first].[last]@activating.com
Format
slau@activating.com
Example
75%
Success rate
HKEXnews • March 27, 2024
Activation Group Holdings Limited (HKEX: 9919) announced its annual financial results for the year ended December 31, 2023. The Group reported total revenue of RMB771.7 million. The company highlighted its resilience and strategic focus on high-quality growth within the experiential marketing and digital services sectors in Greater China....more
Activation Group Website • October 20, 2023
Activation Group announced that it secured two prestigious awards at the ROI Festival 2023. These accolades recognize the group's outstanding creativity, innovation, and effectiveness in delivering impactful marketing campaigns for its clients, underscoring its leadership in the industry....more
Activation Group Website • October 17, 2023
Activation Group's key subsidiary, Activation Events, successfully planned and executed the Shanghai Fashion Week Spring/Summer 2024. This achievement highlights the team's expertise in managing large-scale, high-profile events and its significant contribution to major fashion showcases in China....more
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