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ACTiVATiON Group's Overview

Total employees233
HeadquartersShanghai
Founded

Activation Group is a leading integrated marketing solutions provider headquartered in Shanghai, with a strong focus on the Greater China market. The Group specializes in experiential marketing, digital and brand communication, and public relations services. They are renowned for creating impactful and innovative campaigns for international and domestic brands across various sectors, including luxury, automotive, fashion, and consumer goods. Activation Group leverages data analytics and creative strategies to connect brands with consumers, offering end-to-end solutions from concept to execution. The company is publicly listed on the Hong Kong Stock Exchange (HKEX: 9919).

Where is ACTiVATiON Group's Headquarters?

HQ Function

Serves as the central operational hub for strategic planning, creative development, client management, technological innovation, and overall business operations for Activation Group's extensive marketing activities across Greater China.

Notable Features:

Situated in a prime commercial building on Nanjing West Road, offering modern office facilities designed to foster collaboration, creativity, and efficiency. Its location provides easy access for clients and talent.

Work Culture:

A dynamic, fast-paced, and creative environment that values innovation, teamwork, and a strong client-centric approach. The culture encourages agility and continuous learning to stay ahead of rapidly evolving market trends and deliver impactful marketing solutions.

HQ Significance:

The Shanghai headquarters is crucial for Activation Group's leadership in the Chinese market, enabling close collaboration with top-tier brands, access to a rich talent pool, and responsiveness to the specific needs of one of the world's most dynamic consumer landscapes.

Values Reflected in HQ: The headquarters' design and location likely reflect the company's core values of innovation, excellence, professionalism, and a commitment to being at the forefront of the marketing industry.

Location:

Activation Group primarily operates in Greater China, with established offices in Shanghai, Beijing, Guangzhou, and Hong Kong. To support its international clients and tap into broader regional opportunities, the company also maintains a presence in Singapore, serving as a hub for Southeast Asia. Their global functions focus on delivering integrated marketing solutions, acting as a vital partner for multinational brands entering or expanding within the Chinese market, and increasingly, for Chinese brands aiming for international outreach.

Street Address:

6/F, Building 1, No. 800, Nanjing West Road, Jing’an District

City:

Shanghai

State/Province:

Shanghai

Country:

China

ACTiVATiON Group's Global Presence

Tsim Sha Tsui, Kowloon, Hong Kong

Address: Unit 302, 3/F, Koon Fook Centre, 9 Knutsford Terrace

Connects the group to international financial markets and serves as a strategic base for operations in Hong Kong and for managing aspects of its global investor relations.

Beijing, China

Address: Unit 1001, 10/F, Tower A, Donghuqu Commercial Building, No. 35 Dongzhimenwai Main Street, Dongcheng District

Strengthens Activation Group's presence in China's capital, providing localized expertise and support for clients in and around Beijing, a major political and cultural center.

Guangzhou, China

Address: Room 1105, R&F Yingli Building, No.3 Huaqiang Road, Zhujiang New Town, Tianhe District

Taps into the rapidly growing market of Southern China, offering tailored marketing solutions to brands targeting consumers in this affluent and technologically advanced region.

Singapore, Singapore

Address: 7 Temasek Boulevard, #12-07 Suntec Tower One

Acts as a strategic point for engaging with the Southeast Asian market, facilitating cross-border campaigns and partnerships for international and regional brands looking for APAC presence.

Buying Intent Signals for ACTiVATiON Group

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of ACTiVATiON Group

As of April 2025, ACTiVATiON Group' leadership includes:

Steve Lau Kam Yiu - Chairman, Chief Executive Officer and Executive Director
Wang Man - Executive Director and Chief Operating Officer of Activation Events
Chan Wai Man - Chief Financial Officer and Company Secretary
Low Lye Keong - Executive Director

Investors of ACTiVATiON Group

ACTiVATiON Group has been backed by several prominent investors over the years, including:

Activation Holdings (BVI) Limited
Public Shareholders on the Hong Kong Stock Exchange (HKEX: 9919)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits3

Over the past year, Activation Group has seen notable changes in its board composition with new independent non-executive director appointments and departures, alongside key leadership adjustments within its major subsidiary, Activation Events, reflecting strategic alignments.

Departures

Mr. CHEN Chi Kuen, Mr. CHEN Chi Kuen resigned as an Independent Non-Executive Director.
Mr. MA Kwai Lam, Mr. MA Kwai Lam resigned as an Independent Non-Executive Director.
Mr. LOW Lye Keong, Mr. LOW Lye Keong resigned from the role of CEO of Activation Events (Shanghai) Co., Ltd.

New Appointments:

Mr. YU Hon To, David, Mr. YU Hon To, David appointed as an Independent Non-Executive Director.
Mr. CHOW Wing Tung, Mr. CHOW Wing Tung appointed as an Independent Non-Executive Director.
Ms. WANG Man, Ms. WANG Man appointed as Chief Operating Officer of Activation Events (Shanghai) Co., Ltd.

Technology (Tech Stack) used by ACTiVATiON Group

Discover the tools ACTiVATiON Group uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

ACTiVATiON Group Email Formats and Examples

Activation Group's corporate email addresses likely follow common professional patterns, primarily using the domain '@activating.com' as indicated by their investor relations contact, or potentially '@activationgroup.com'. Common formats include a combination of first name and last name.

[first_initial][last]@activating.com or [first].[last]@activating.com

Format

slau@activating.com

Example

75%

Success rate

News and media

HKEXnewsMarch 27, 2024

Activation Group Announces 2023 Annual Results, Reports Revenue of RMB771.7 Million

Activation Group Holdings Limited (HKEX: 9919) announced its annual financial results for the year ended December 31, 2023. The Group reported total revenue of RMB771.7 million. The company highlighted its resilience and strategic focus on high-quality growth within the experiential marketing and digital services sectors in Greater China....more

Activation Group WebsiteOctober 20, 2023

Activation Group Wins Two Awards at ROI Festival 2023

Activation Group announced that it secured two prestigious awards at the ROI Festival 2023. These accolades recognize the group's outstanding creativity, innovation, and effectiveness in delivering impactful marketing campaigns for its clients, underscoring its leadership in the industry....more

Activation Group WebsiteOctober 17, 2023

Activation Group Subsidiary, Activation Events, Successfully Delivers Shanghai Fashion Week S/S 2024

Activation Group's key subsidiary, Activation Events, successfully planned and executed the Shanghai Fashion Week Spring/Summer 2024. This achievement highlights the team's expertise in managing large-scale, high-profile events and its significant contribution to major fashion showcases in China....more

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