ActionCOACH is the world's largest and most successful business coaching franchise, founded in 1993 by Brad Sugars. With tens of thousands of businesses coached across over 80 countries, ActionCOACH provides proven methodologies and systems to help business owners achieve significant improvements in revenues, profits, team engagement, and overall business value. Their coaches work with small to medium-sized business owners, offering guidance, support, and accountability to help them reach their personal and professional goals.
Serves as the global franchising headquarters, providing training, support, marketing, and strategic direction for the international network of ActionCOACH business coaches.
The headquarters facilitates global operations and training programs, including virtual and potentially in-person events for its franchisees. It's designed to support a global brand.
The work culture at ActionCOACH Global HQ is likely dynamic, entrepreneurial, and focused on growth and development, reflecting the core business of coaching and business improvement. Emphasis is placed on systemization and achieving results.
The Las Vegas headquarters is significant as the central command for a global franchise network, instrumental in maintaining brand consistency, disseminating coaching methodologies, and driving international expansion.
ActionCOACH supports its global network of business coaches and clients through its franchising model. Functions supported globally include: dissemination of coaching methodologies and intellectual property, training and certification for new coaches, ongoing professional development, global marketing and branding initiatives, technology platforms for coaches and clients, and organizing international conferences and events. The company operates in over 80 countries, demonstrating a widespread reach in delivering business education and coaching.
5781 S Fort Apache Rd
Las Vegas
Nevada
USA
Address: ActionCOACH operates through a vast network of independently owned and operated franchises in over 80 countries. Each coach typically operates within their local territory.
To provide localized business coaching services, leveraging ActionCOACH's global systems and methodologies, tailored to the specific needs of businesses in diverse regional economies.
Address: Various franchisee offices; a master licensee might have a central coordinating office. For example, ActionCOACH UK has a significant presence.
Supporting the network of UK-based coaches, adapting global strategies to the UK market, and driving growth within the region.
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As of April 2025, ActionCOACH USA' leadership includes:
ActionCOACH USA has been backed by several prominent investors over the years, including:
Specific high-profile executive hires or exits at the global level are not frequently publicized for ActionCOACH. Changes are more common at the master licensee or individual franchise level. As of late 2023/early 2024, the global leadership team appears stable.
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ActionCOACH corporate and franchise emails typically follow common professional formats. For corporate employees, it's often [firstinitial][lastname]@actioncoach.com or [firstname].[lastname]@actioncoach.com. Individual coaches may have email addresses associated with their specific franchise name or a general ActionCOACH domain.
[firstinitial][lastname]@actioncoach.com (e.g., jsmith@actioncoach.com) or [firstname][lastname]@actioncoach.com (e.g. johnsmith@actioncoach.com)
Format
vics@actioncoach.com (example based on Vic Ciuffetelli, Global CEO, pattern: [firstinitial][first_three_letters_of_lastname]@actioncoach.com or similar variations like [firstname]@actioncoach.com)
Example
75%
Success rate
FranchiseWire • May 7, 2024
ActionCOACH was recognized by Franchise Business Review as a Top Franchise for 2024, highlighting its strong franchisee satisfaction and business model....more
Global Franchise Magazine • February 20, 2024
ActionCOACH announced the winner of its Community Impact Award at its global conference, recognizing a franchisee for outstanding contributions to their local community....more
Entrepreneur • January 16, 2024
ActionCOACH was once again listed in Entrepreneur Magazine's prestigious Franchise 500 ranking for 2024, underscoring its continued strength and appeal as a franchise opportunity....more
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