Action Target
Action Target's Overview
ActionTarget is a world leader in the design, manufacture, and installation of modern shooting ranges, tactical training systems, and advanced targetry. For over 35 years, they have provided innovative and reliable solutions to military, law enforcement agencies, and commercial shooting facilities worldwide, significantly enhancing training effectiveness, safety, and operational readiness. Their comprehensive product line includes steel targets, reactive targets, pneumatic and electric turning targets, advanced bullet traps (including rubber berm traps and steel funnel traps), range control systems, shooting stalls, and complete turnkey range design and installation services. ActionTarget is committed to delivering superior quality, realism, and durability in all its offerings, ensuring that trainees and shooting enthusiasts receive the most effective, safe, and engaging experience. They focus on continuous innovation to meet the evolving needs of the shooting and training community.
Where is Action Target's Headquarters?
HQ Function
Serves as the central hub for research and development, engineering, manufacturing, global sales, marketing, and administrative operations.
Notable Features:
Houses state-of-the-art manufacturing facilities with advanced robotics and fabrication equipment, R&D labs for product innovation, and potentially on-site testing and demonstration ranges.
Work Culture:
A dynamic and innovative environment focused on engineering excellence, precision manufacturing, and customer satisfaction. Likely fosters a strong sense of purpose in supporting the safety and preparedness of defense and law enforcement personnel, alongside the shooting sports community.
HQ Significance:
The Provo headquarters centralizes core business functions, enabling close collaboration between design, engineering, and production teams, which is crucial for maintaining high-quality standards and driving innovation in specialized range technology.
Values Reflected in HQ: The headquarters likely reflects ActionTarget's core values of innovation, quality craftsmanship, safety, and a commitment to serving the unique needs of its diverse clientele in the shooting industry.
Location:
ActionTarget supports a global clientele, including military forces, law enforcement agencies, and commercial shooting ranges across North America, South America, Europe, Asia, Australia, and the Middle East. Their international operations encompass direct sales, project management, installation services, and after-sales support, often facilitated through a robust network of in-country partners and distributors. They provide solutions tailored to local requirements and standards.
Street Address:
3411 S West Temple
City:
Provo
State/Province:
UT
Country:
USA
Action Target's Global Presence
Various (Global Representatives)
Address: ActionTarget utilizes a network of regional sales managers and international distributors rather than maintaining numerous physical branch offices. Contact information for regional representatives can be found on their website.
To provide localized expertise and support for ActionTarget's global clientele, ensuring effective deployment and maintenance of shooting range solutions across different countries and regions.
Buying Intent Signals for Action Target
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Action Target
As of April 2025, Action Target' leadership includes:
Investors of Action Target
Action Target has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Based on publicly available information and company announcements, ActionTarget's executive team has remained stable with no major widely publicized new hires or exits in the last 12 months. This suggests continuity in leadership and strategic direction.
Technology (Tech Stack) used by Action Target
Discover the tools Action Target uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Action Target Email Formats and Examples
ActionTarget commonly uses the email format of the employee's first initial followed by their last name, all before the @actiontarget.com domain. This is a frequent pattern for companies of its size and structure.
[first_initial][last]@actiontarget.com
Format
jdoe@actiontarget.com
Example
85%
Success rate
News and media
Soldier Systems Daily • July 18, 2023
ActionTarget Awarded GSA Contract
ActionTarget Inc. announced it has been awarded a General Services Administration (GSA) Multiple Award Schedule (MAS) contract. This contract simplifies the procurement process for U.S. government agencies, including federal, state, and local entities, to acquire ActionTarget's advanced shooting range solutions, target systems, and training products....more
ActionTarget News • May 9, 2023
ActionTarget and VirTra Announce Strategic Partnership to Enhance Law Enforcement Training
ActionTarget and VirTra, a global provider of judgmental use of force training simulators, have formed a strategic partnership. This collaboration aims to integrate ActionTarget’s live-fire range solutions with VirTra’s simulation technology, offering a comprehensive and immersive training experience for law enforcement and military personnel....more
ActionTarget News / SHOT Show • January 17, 2023
ActionTarget Showcases New Innovations at SHOT Show 2023
ActionTarget participated in SHOT Show 2023, unveiling its latest advancements in shooting range technology and target systems. The company highlighted new products designed to improve training realism, safety, and range efficiency for commercial, law enforcement, and military applications....more
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