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Action Equipment's Overview

Total employees54
HeadquartersMedley
Founded2007

Action Heavy Equipment is a premier provider of heavy equipment solutions throughout Florida. They specialize in the sale and rental of a wide range of construction and industrial machinery from leading brands, complemented by comprehensive parts and service support. Catering to contractors, construction firms, and various industrial clients, Action Heavy Equipment is committed to delivering reliable machinery, expert advice, and exceptional customer service to help businesses optimize their operational efficiency and project success across their network of Florida locations.

Where is Action Equipment's Headquarters?

HQ Function

The Medley headquarters functions as the nerve center for Action Heavy Equipment's Florida operations. It houses key administrative staff, manages statewide sales and rental strategies, and provides high-level technical support and parts distribution to all branches. Customers can typically expect to find the broadest inventory and specialized service capabilities here.

Notable Features:

Key features include a large, well-organized yard showcasing a wide variety of heavy machinery, state-of-the-art service bays equipped for complex repairs and maintenance, an extensive parts warehouse ensuring quick availability, and a customer-friendly showroom.

Work Culture:

The work culture at the Medley HQ likely emphasizes collaboration between sales, service, and administrative teams. Employees are focused on delivering excellent customer service, possess deep technical knowledge of heavy equipment, and work in a dynamic environment driven by the demands of the construction and industrial sectors.

HQ Significance:

This central hub is vital for coordinating logistics, managing large-scale customer accounts, and ensuring consistent service standards across all branches. Its location provides excellent access to major transportation routes for equipment mobilization.

Values Reflected in HQ: The headquarters' setup and operations reflect Action Heavy Equipment's commitment to efficiency, comprehensive customer support, strong inventory availability, and a leading presence in Florida's heavy equipment industry.

Location:

Action Heavy Equipment primarily focuses its operations and services within the state of Florida, USA. While they may engage with global suppliers for sourcing equipment and parts, their direct operational footprint and customer-facing activities are concentrated across their Florida-based branch network, ensuring dedicated local support.

Street Address:

8900 NW South River Dr

City:

Medley

State/Province:

FL

Country:

USA

Action Equipment's Global Presence

Hialeah, FL, USA

Address: 3600 W 4th Ave, Hialeah, FL 33012

To offer localized support and rapid response for heavy equipment needs within a dense commercial and industrial zone, facilitating projects for local contractors and businesses.

West Palm Beach, FL, USA

Address: 700 N Haverhill Rd, West Palm Beach, FL 33415

To cater to the demands of a growing residential and commercial construction market, as well as infrastructure development in Palm Beach County and nearby areas.

Fort Myers, FL, USA

Address: 17000 Alico Commerce Ct, Fort Myers, FL 33967

To meet the heavy equipment requirements for ongoing growth and development in Lee, Collier, and Charlotte counties, supporting both new construction and existing infrastructure maintenance.

Orlando, FL, USA

Address: 2600 Diversified Dr, Ste 100, Orlando, FL 32804

To support the dynamic and varied construction needs of the Orlando metropolitan area and the broader Central Florida region, known for its significant development projects.

Tampa, FL, USA

Address: 8421 E Adamo Dr, Tampa, FL 33619

To serve the robust industrial, port logistics, and construction sectors in the Greater Tampa Bay region, supporting its economic expansion.

Jacksonville, FL, USA

Address: 11940 New Kings Rd, Jacksonville, FL 32219

To provide critical equipment and support for Northeast Florida's expanding industrial base, port activities, and infrastructure enhancements.

Buying Intent Signals for Action Equipment

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Action Equipment

As of April 2025, Action Equipment' leadership includes:

Bruno Laranjeira - President
Raul Gonzalez - Vice President
Max Sud - Chief Operating Officer

Investors of Action Equipment

Action Equipment has been backed by several prominent investors over the years, including:

Privately Held

Executive New Hires/Exits in the Last 12 Months

Hire0
Exits0

There have been no major public announcements regarding executive new hires or departures at Action Heavy Equipment in the last 12 months. The company has been focused on operational expansion, such as adding new product lines and strengthening its branch network, indicating a period of stability and growth under the current leadership.

Technology (Tech Stack) used by Action Equipment

Discover the tools Action Equipment uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Action Equipment Email Formats and Examples

Action Heavy Equipment likely utilizes standard corporate email address formats. While not officially published, common conventions for businesses of their type and size include patterns like [first_initial][last]@[domain] or [first].[last]@[domain].

Common formats are believed to be [first_initial][last]@actionheavyequip.com (e.g., jsmith@actionheavyequip.com) or [first].[last]@actionheavyequip.com (e.g., john.smith@actionheavyequip.com).

Format

bsud@actionheavyequip.com (example based on common format for an executive like Max Sud, using first initial + last name).

Example

75%

Success rate

News and media

ForConstructionPros.com / RokbakNovember 1, 2023

Action Heavy Equipment Adds Rokbak Articulated Haulers to Its Lineup

Action Heavy Equipment has partnered with Rokbak to become a dealer for their articulated haulers in Florida. This addition expands their equipment offerings to include the Rokbak RA30 and RA40 models, enhancing their solutions for earthmoving and material hauling applications....more

Construction Equipment GuideMay 12, 2022

Action Heavy Equipment Expands to Jacksonville

Action Heavy Equipment announced the opening of its new full-service branch in Jacksonville, Florida. This expansion marked their seventh location in the state, extending their service capabilities and equipment availability to customers in the Northeast Florida region....more

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