ActionCOACH is the world's largest and most successful business coaching franchise, founded in 1993 by Australian-born entrepreneur Brad Sugars. The company provides business coaching, mentoring, and training programs to business owners and executives across a wide range of industries. ActionCOACH's methodology focuses on practical, step-by-step strategies to improve business performance, profitability, team engagement, and operational efficiency. With a network of over 1,000 coaches in more than 80 countries, ActionCOACH aims to empower business owners to achieve their professional and personal goals, ultimately creating thriving businesses that can operate independently of their owners.
The Las Vegas headquarters serves as the central hub for global operations, franchise support, training development, marketing strategy, and administrative functions for the worldwide network of ActionCOACH franchisees.
The headquarters is a modern office facility designed to support a global team, likely equipped with state-of-the-art training rooms, communication infrastructure, and collaborative workspaces.
The work culture at ActionCOACH HQ is characterized by entrepreneurial spirit, a focus on results and continuous improvement, and a strong commitment to supporting their franchisees and, by extension, the businesses they coach. It emphasizes teamwork, learning, and achieving abundance.
The Las Vegas HQ is significant as it anchors ActionCOACH's global presence, providing strategic direction and essential support services that enable the franchise network to deliver consistent and high-quality coaching worldwide.
ActionCOACH supports its global operations primarily from its Las Vegas headquarters, which coordinates with master licensees and individual franchisees in over 80 countries. Functions supported globally include franchise sales and development, training and certification for coaches, marketing and brand management, curriculum development, and technology platform support. This distributed network allows ActionCOACH to offer localized coaching services while maintaining a consistent global brand and methodology.
5781 S. Fort Apache Road, Suite 200
Las Vegas
Nevada
USA
Address: ActionCOACH operates through a vast network of individually owned and operated franchise offices in over 80 countries. Specific addresses vary by local franchisee.
To provide localized, hands-on business coaching and support, adapting global best practices to meet the unique needs and challenges of businesses within specific regional markets.
Address: While the global HQ is in Las Vegas, Australia holds significance as the birthplace of ActionCOACH. Many master franchisees and support structures exist here.
To support and grow the ActionCOACH franchisee network in Australia and New Zealand, ensuring adherence to brand standards and effective delivery of coaching services.
Address: Various franchise offices and potentially a master licensee coordinating UK operations. Example: ActionCOACH UK.
To expand ActionCOACH's presence and impact within the UK and European markets, providing tailored business coaching solutions.
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As of April 2025, ActionCOACH Global' leadership includes:
ActionCOACH Global has been backed by several prominent investors over the years, including:
ActionCOACH's corporate executive team tends to be stable. Most personnel changes are typically related to growth within the franchise network or specific regional leadership roles rather than frequent turnover at the global executive level. No major global executive hires or exits have been publicly highlighted in the last 12 months.
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ActionCOACH Business Coaching commonly uses the email format [firstinitial][lastname]@actioncoach.com for its corporate employees. Variations might exist, especially for international offices or specific roles.
[firstinitial][lastname]@actioncoach.com
Format
bsugars@actioncoach.com
Example
90%
Success rate
PR Newswire • February 1, 2024
ActionCOACH has been recognized by Entrepreneur Magazine in its prestigious Franchise 500 list for 2024, marking another year of acknowledgment for its strong performance in areas like unit growth, financial strength, stability, and brand power....more
ActionCOACH Newsroom / Global Newswire • November 20, 2023
ActionCOACH commemorated its 30th anniversary, reflecting on three decades of transforming businesses and lives globally through its proven coaching methodologies and expansive franchise network across more than 80 countries....more
Franchise Journal • September 12, 2023
ActionCOACH announced further international growth with the appointment of a new Master Licensee for the Scandinavian region, aiming to bring its world-class business coaching services to more entrepreneurs in Norway, Sweden, Denmark, and Finland....more
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