Act-On Software is a provider of an adaptive marketing automation platform designed for fast-growing small to mid-sized businesses (SMBs) and mid-market enterprises. Its solutions help marketers manage the complete customer lifecycle, from awareness and acquisition to retention and loyalty. Act-On's platform offers capabilities in email marketing, lead management, lead scoring, social media management, analytics, reporting, and website tracking. The company emphasizes ease of use, comprehensive functionality, and delivering personalized customer experiences to drive engagement and revenue growth. Since November 2023, Act-On Software operates as part of InMoment.
The Tigard headquarters serves as the primary center for Act-On Software's core operations, including product strategy, engineering, marketing, sales leadership, customer support, and corporate administration.
The office is likely a modern workspace designed to foster collaboration and innovation, characteristic of tech companies in the Pacific Northwest, featuring open layouts and amenities for employees.
Act-On Software promotes a work culture centered on customer success, innovation, collaboration, and empowerment. It encourages a fast-paced environment where employees can contribute meaningfully to the company's marketing automation solutions.
The headquarters' location in the Portland tech corridor allows Act-On to attract skilled talent in software development, marketing, and sales, driving its innovation in the marketing automation space.
Act-On Software serves a global clientele with its cloud-based marketing automation platform. While key operations are based in its US headquarters, the company maintains a worldwide presence through dedicated regional sales and customer success teams, as well as a network of partners. This structure enables Act-On to support customers across North America, EMEA, APAC, and other regions, providing localized assistance and platform accessibility from anywhere in the world.
9600 SW Oak St., Suite 450
Tigard
OR
USA
Address: WeWork (or similar flexible office space), specific address may vary; previously listed at 1 Waterhouse Square, Holborn, London, EC1N 2ST, UK
To expand market presence in the EMEA region, provide localized support for a diverse customer base, and adapt marketing automation solutions to the specific needs of European and Middle Eastern businesses.
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As of April 2025, Act-On Software' leadership includes:
Act-On Software has been backed by several prominent investors over the years, including:
In the past 12-15 months, Act-On Software reinforced its leadership with key appointments in its commercial and marketing divisions. A major development was the company's acquisition by InMoment in November 2023, which may shape future executive roles and strategies. As of early 2024, specific executive departures directly linked to the post-acquisition phase have not been widely publicized.
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Act-On Software primarily utilizes the 'first.last@act-on.com' email format for its employees. Another less common, but possible, format is 'first_initial+last@act-on.com' (e.g., jdoe@act-on.com). For precise contact, using professional networking platforms or direct inquiry is recommended.
first.last@act-on.com
Format
jane.doe@act-on.com
Example
75%
Success rate
PR Newswire • November 1, 2023
InMoment, a leader in Experience Improvement (XI) solutions, announced the completion of its acquisition of Act-On Software. This strategic move aims to combine customer feedback insights with marketing automation capabilities to enhance customer acquisition and retention for businesses....more
MarTech Series • April 4, 2023
Act-On Software announced David Greenberg's appointment as its new Chief Marketing Officer. Greenberg, with extensive B2B marketing experience, is set to lead Act-On's global marketing strategy, brand enhancement, and demand generation initiatives....more
Business Wire • March 15, 2023
Gregg Ames was named Chief Commercial Officer at Act-On Software. In his role, Ames will oversee the company's global sales and customer success teams, aiming to drive revenue growth and maximize customer value through Act-On's marketing automation platform....more
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