ACT-ON GROUP
ACT-ON GROUP's Overview
Act-On Software is a leading marketing automation platform designed to help businesses of all sizes acquire, engage, and retain customers. Their adaptive platform offers a comprehensive suite of tools for email marketing, lead management, social media management, analytics, and reporting. Act-On focuses on providing powerful yet user-friendly solutions that enable marketers to create personalized customer journeys, optimize campaigns for better ROI, and align sales and marketing efforts. Acquired by Exterro in early 2024, Act-On continues to innovate within the broader legal GRC and data management landscape, enhancing its capabilities for data-driven marketing.
Where is ACT-ON GROUP's Headquarters?
HQ Function
Serves as the primary hub for executive leadership, product development, engineering, marketing, sales, and customer support operations.
Notable Features:
Modern office facilities designed to foster collaboration and innovation, located within a professional business park with amenities.
Work Culture:
A dynamic and collaborative environment that encourages innovation, customer-centricity, and teamwork. Employees often describe it as supportive with a focus on work-life balance, typical of many Pacific Northwest tech companies.
HQ Significance:
The Portland headquarters is central to Act-On's strategic direction, product innovation, and corporate culture, anchoring its presence in the U.S. tech scene.
Values Reflected in HQ: The office environment aims to reflect Act-On's values of innovation, customer success, and collaborative problem-solving.
Location:
Act-On Software supports a global customer base with its marketing automation platform. While its primary operations are centered in North America (USA), it maintains a significant presence in EMEA (Europe, Middle East, and Africa) through its UK office and leverages global talent for engineering and support, particularly through its integration with Exterro's international offices. This allows Act-On to provide sales, customer support, and localized services to marketers worldwide, ensuring they can effectively reach their respective target audiences across different regions.
Street Address:
7880 SW Kruse Ave
City:
Portland
State/Province:
Oregon
Country:
USA
ACT-ON GROUP's Global Presence
Roseville, California, USA
Address: Specific street address not publicly listed, located in Roseville, CA
Provides regional support and sales presence in California, a key market for technology and various other industries.
Reading, Berkshire, UK
Address: Specific street address not publicly listed, located in Reading, UK
Strengthens Act-On's presence in the European market, providing localized support and services to international customers.
Bengaluru, Karnataka, India
Address: Specific street address not publicly listed, integrated with Exterro's India operations
Enhances global service delivery, R&D, and operational efficiency as part of Exterro's larger global footprint.
Buying Intent Signals for ACT-ON GROUP
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of ACT-ON GROUP
As of April 2025, ACT-ON GROUP' leadership includes:
Investors of ACT-ON GROUP
ACT-ON GROUP has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Zapproved in mid-2023 and subsequently by Exterro (deal completed January 2024), Act-On Software's executive team has been focused on integration with the new parent company. Public information on specific new hires or departures solely for the Act-On unit in the past 12 months (May 2023 - May 2024) is limited, as changes would typically be part of broader Exterro organizational announcements. The core leadership, including CEO Kate Johnson, has generally remained consistent in guiding Act-On's mission within Exterro.
Technology (Tech Stack) used by ACT-ON GROUP
Discover the tools ACT-ON GROUP uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
ACT-ON GROUP Email Formats and Examples
Act-On Software primarily utilizes the email format combining the employee's first name and last name, separated by a dot. Other formats may exist but this is the most common.
[first].[last]@act-on.com
Format
jane.doe@act-on.com
Example
85%
Success rate
News and media
Exterro • January 10, 2024
Exterro Completes Acquisition of Zapproved, Including Act-On Software
Exterro announced the completion of its acquisition of Zapproved, a leader in e-discovery software. This acquisition also includes Act-On Software, which Zapproved had acquired previously. The combination aims to create a comprehensive Legal GRC (Governance, Risk, and Compliance) platform....more
PR Newswire • July 12, 2023
Zapproved Acquires Marketing Automation Leader Act-On Software
Zapproved, the leader in Ediscovery software, announced its acquisition of Act-On Software, a leading provider of marketing automation solutions. This strategic move was aimed at integrating Act-On's capabilities to enhance customer engagement and data utilization....more
Act-On Software Blog • April 18, 2023
Act-On Named a Leader in G2 Spring 2023 Reports for Marketing Automation
Act-On Software announced its recognition as a Leader in multiple G2 Spring 2023 Grid Reports for Marketing Automation, highlighting its strong customer satisfaction and market presence based on user reviews....more
Highperformr’s free tools for company research
Explore Employees by Region or Country
See where a company’s workforce is located, by country or region.
View Funding Details
View past and recent funding rounds with amounts and investors.
Understand Revenue Insights
Understand company revenue estimates and financial scale.
Track Active Job Openings
Track active roles and hiring trends to spot growth signals.
Review Product and Offerings
Discover what a company offers—products, platforms, and solutions.
Get SIC or NAICS Codes
Get the company’s official SIC and NAICS classifications.
Analyze Website Traffic Trends
Analyze visitor volume, engagement, and top traffic sources.
Discover Social Profiles and Engagement
Explore LinkedIn, Twitter, and other active social profiles.
Identify Top Competitors
Identify top competitors based on similar business traits.
Research and Discover Companies with Highperformr — Smarter, Faster
Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.
Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.
- Track intent signals to find buyers who are actively in-market
- Enrich contacts and companies instantly, no need to switch tools
- Automate workflows to stay ahead of every change
- Connect your CRM & tools for seamless data sync and activation
Thousands of companies, including ACT-ON GROUP, are just a search away.