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Acroud's Overview

Total employees64
HeadquartersStockholm
Founded2003

Acroud is a dynamic company specializing in digital comparison and news services, with a significant focus on the iGaming industry. The company operates and develops a portfolio of digital brands, aiming to deliver high-quality content and drive organic traffic to its partners. Following a strategic shift, Acroud is concentrating on its SaaS solutions (TheGamblingCabin) and media services (including Poker.se and Betting.se), having divested its traditional affiliation assets in early 2024. Acroud strives to be a leading digital media house by optimizing its existing brands and exploring growth opportunities.

Where is Acroud's Headquarters?

HQ Function

The Stockholm office serves as the registered headquarters, handling corporate governance, strategic decision-making, investor relations, and financial oversight for the Acroud group.

Notable Features:

Located in Stureplan, a prominent and central business district in Stockholm, known for its vibrant atmosphere and commercial significance.

Work Culture:

Acroud's work culture is likely characterized by innovation, agility, and a results-driven approach, typical of companies in the fast-paced digital media and tech sectors. There's an emphasis on entrepreneurship and adapting to market changes.

HQ Significance:

The Stockholm headquarters places Acroud within Sweden's robust technology and business ecosystem and underscores its status as a company listed on the Nasdaq First North Growth Market.

Values Reflected in HQ: The choice of a central, prestigious location like Stureplan may reflect Acroud's ambition, professionalism, and desire for strong connectivity within the Nordic and international business communities.

Location:

Acroud supports its global operations through its offices in Sweden, Malta, and the UK, complemented by remote team members. Key functions managed across these locations include SaaS product development (TheGamblingCabin), media content creation and management (Poker.se, Betting.se), digital marketing, SEO, business development, technology, and corporate administration. Acroud targets users and partners in various international markets, with a primary focus on Europe and North America.

Street Address:

Stureplan 4C, 4 tr

City:

Stockholm

State/Province:

Stockholm County

Country:

Sweden

Acroud's Global Presence

St. Julian's, Malta

Address: Dragonara Business Centre, 5th Floor, Dragonara Road, St. Julian's, STJ 3141, Malta

Focuses on European market operations, product development for TheGamblingCabin, management of media sites like Poker.se, and leveraging Malta's position as a key iGaming jurisdiction.

Bury, Greater Manchester, UK

Address: Suite 4, 2nd Floor, The Exchange, Bank Street, Bury, BL9 0DN, UK

Likely handles UK-specific market strategies, local partnerships, content localization, and ensures compliance with UK regulatory frameworks for its services.

Buying Intent Signals for Acroud

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Acroud

As of April 2025, Acroud' leadership includes:

Robert Andersson - President and CEO
Tricia Vella - Group Head of HR & Sustainability

Investors of Acroud

Acroud has been backed by several prominent investors over the years, including:

Handelsbanken Fonder
Avanza Pension
Prioritet Group AB
Robert Andersson (CEO and private holdings)
Investment AB Spiltan
Swedbank Robur Fonder
Nordnet Pensionsförsäkring

Executive New Hires/Exits in the Last 12 Months

Hire2
Exits1

Over the past year, Acroud has focused on strengthening its leadership, particularly in finance. This includes the resignation of its CFO, the appointment of an acting CFO, and the announcement of a new permanent CFO joining in mid-2024.

Departures

Alexis Wicén, Alexis Wicén departed from his role as CFO, with his last day being October 6, 2023.

New Appointments:

Michael Holmberg, Michael Holmberg appointed as new CFO, set to join Acroud on August 12, 2024, bringing extensive financial expertise.
Malin Sparf Rydberg, Malin Sparf Rydberg assumed the role of acting CFO from December 1, 2023, to manage financial operations during the transition period.

Technology (Tech Stack) used by Acroud

Discover the tools Acroud uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Acroud Email Formats and Examples

Acroud commonly uses the [first].[last]@acroud.com email format for its employees. This is a standard corporate email structure.

[first].[last]@acroud.com

Format

robert.andersson@acroud.com

Example

90%

Success rate

News and media

Acroud Investor News / CisionMay 15, 2024

Acroud Interim Report January-March 2024: Stable quarter with strategic focus on Poker and Sports Betting Media

Acroud released its Q1 2024 financial report, indicating revenues of EUR 2.4 million and an EBITDA of EUR 0.4 million. The company reiterated its strategic focus on its SaaS (TheGamblingCabin) and Media (Poker.se, Betting.se) segments following the divestment of affiliation assets....more

Acroud Investor News / GlobeNewswireMay 2, 2024

Acroud AB (publ) appoints Michael Holmberg as new CFO

Acroud announced that Michael Holmberg will take on the role of Chief Financial Officer, starting August 12, 2024. Holmberg has a strong background in financial management and listed company environments....more

Acroud Investor News / GlobeNewswireJanuary 29, 2024

Acroud AB (publ) completes the divestment of its comparison assets

Acroud finalized the sale of its comparison and tipping assets (primarily its traditional affiliation business) for EUR 450,000 plus a potential earnout. This strategic divestment allows Acroud to sharpen its focus on its SaaS and media service offerings....more

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