Acquisio
Acquisio's Overview
Acquisio is a performance marketing platform that provides agencies and local businesses with AI-powered tools to optimize their advertising campaigns across various channels, including search, social, and display. Founded in 2003, Acquisio developed a reputation for its innovative bid and budget management, reporting, and campaign automation software. In 2017, Acquisio was acquired by Web.com, which later became part of Newfold Digital. Today, Acquisio's technology continues to empower users to achieve better results from their digital ad spend, leveraging machine learning to simplify complex campaign management and drive efficiency for marketers managing multiple accounts or large-scale campaigns from a unified dashboard.
Where is Acquisio's Headquarters?
HQ Function
Served as the central hub for Acquisio's research and development, software engineering, product management, sales, marketing, and administrative operations for its AI-powered digital advertising platform prior to its acquisition.
Notable Features:
Likely a modern office space suited for a technology company, designed to foster collaboration and innovation, featuring open-plan areas and meeting spaces.
Work Culture:
Historically, Acquisio fostered a dynamic and innovative tech environment focused on data-driven solutions, continuous improvement in advertising technology, and a collaborative culture to support client success in paid advertising campaigns. Emphasis was placed on agility and technological advancement.
HQ Significance:
The Montreal HQ was pivotal in establishing Acquisio as a key player in marketing automation and AI for local businesses and agencies. It was the nerve center for product innovation, development of its core platform, and global client support before its acquisition by Web.com (now Newfold Digital).
Values Reflected in HQ: The HQ environment likely reflected values such as technological excellence, customer empowerment, data-driven insights, and agile development, mirroring its mission to simplify and optimize digital advertising for its users.
Location:
Prior to its acquisition, Acquisio served a global clientele with its SaaS platform, supported by its main office in Montreal and key regional offices. As part of Newfold Digital, Acquisio's technology and services contribute to a broader global reach, supporting digital marketing needs for small and medium-sized businesses worldwide through Newfold Digital's extensive network and offerings.
Street Address:
5965 Chemin de la Côte-de-Liesse
City:
Saint-Laurent (Montreal)
State/Province:
Quebec
Country:
Canada
Acquisio's Global Presence
New York, NY, USA
Address: Specific street address not publicly available post-integration. Historically, a presence in NYC.
To expand Acquisio's footprint in the United States, providing direct access to a large market of advertisers and agencies, and supporting East Coast clients.
London, UK
Address: Specific street address not publicly available post-integration. Historically, a presence in London.
To cater to the European client base, understand regional market nuances, and drive adoption of Acquisio's platform across Europe.
Buying Intent Signals for Acquisio
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Acquisio
As of April 2025, Acquisio' leadership includes:
Investors of Acquisio
Acquisio has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Acquisio was acquired by Web.com (now Newfold Digital) in 2017. Consequently, its original executive team structure was integrated or transitioned into the parent company. There is no public information on specific 'Acquisio' branded executive hires or exits in the last 12 months, as it operates as a product line within Newfold Digital. Any recent high-level changes would be at the Newfold Digital corporate level.
Departures
New Appointments:
Technology (Tech Stack) used by Acquisio
Discover the tools Acquisio uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Acquisio Email Formats and Examples
Historically, Acquisio likely used common corporate email formats such as [first_initial][last]@acquisio.com or [first].[last]@acquisio.com. Since its acquisition by Web.com and subsequent integration into Newfold Digital, employees working on the Acquisio platform would now likely use @newfolddigital.com email addresses. The acquisio.com domain may still be active for legacy purposes or specific communications.
[first_initial][last]@acquisio.com (historical common format)
Format
jdoe@acquisio.com
Example
60%
Success rate
News and media
PR Newswire • May 9, 2017
Web.com to Acquire Acquisio
Web.com Group, Inc. announced its agreement to acquire Acquisio, a provider of software that allows small businesses and the agencies that serve them to purchase, manage and optimize online advertising across a variety of platforms....more
Newfold Digital • February 10, 2021
Endurance Web.com Rebrand as Newfold Digital
Endurance International Group and Web.com Group announced their combined company's new name, Newfold Digital, reflecting its status as a new, all-encompassing web solutions provider. Acquisio continues as a key product under the Newfold Digital umbrella....more
Acquisio Website • Ongoing
Acquisio Blog & Product Updates
Acquisio, as part of Newfold Digital, continues to provide insights and updates on its platform features, digital marketing trends, and best practices for PPC campaign management aimed at agencies and local businesses....more
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