Acqua di Parma is an Italian luxury lifestyle company established in 1916 in Parma, Italy, and currently headquartered in Milan. Initially celebrated for its iconic Colonia fragrance, the brand has since expanded its portfolio to include a diverse range of perfumes, colognes, home fragrances, bath & body products, and refined leather accessories. Acqua di Parma is synonymous with Italian craftsmanship, sophistication, and understated elegance, utilizing high-quality natural ingredients and time-honored production techniques. As a distinguished Maison within the LVMH Moët Hennessy Louis Vuitton group, it stands among the world's foremost luxury brands, embodying the art of Italian living.
The Milan headquarters serves as the central command for Acqua di Parma's global strategy, brand management, product innovation, international marketing, and administrative operations.
While specific internal features are not widely publicized, the headquarters is expected to embody sophisticated Italian design and elegance, likely housing private showrooms, creative studios for fragrance development, and modern collaborative workspaces, all reflecting the brand's luxury identity.
The work culture at Acqua di Parma is characterized by a blend of creativity, passion for Italian heritage, and dedication to craftsmanship and quality. As part of LVMH, it fosters an environment of excellence, innovation within luxury, and international collaboration.
Its Milan location is significant, allowing Acqua di Parma to be at the heart of the luxury industry, facilitating collaborations, talent acquisition, and staying attuned to global trends. It centralizes decision-making for its worldwide operations.
Acqua di Parma enjoys a significant global presence, with its products available in prestigious department stores, specialized perfumeries, standalone boutiques, and through its official e-commerce channels across numerous countries. This worldwide network supports comprehensive sales, marketing, public relations, retail operations, and customer service functions, ensuring the unique Acqua di Parma luxury experience is accessible to a discerning international clientele. Key regions include Europe, North America, Asia, and the Middle East, reflecting the brand's strong international appeal.
Via Ripamonti, 99
Milan
MI
Italy
Address: LVMH Perfumes & Cosmetics, 25 Rue Louis Blériot, 92300 Levallois-Perret, France (as part of LVMH Group operations)
Coordinates brand activities, sales strategies, and marketing initiatives across significant European markets, ensuring alignment with Acqua di Parma's global vision and adapting to local consumer preferences.
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As of April 2025, Acqua di Parma' leadership includes:
Acqua di Parma has been backed by several prominent investors over the years, including:
No direct top-tier executive hires or exits for Acqua di Parma have been widely publicized in the immediate past 12 months (approx. May 2023 - May 2024). The most recent significant leadership change for the brand itself was the CEO appointment in late 2022. However, relevant leadership changes within the broader LVMH Beauty Division, which oversees Acqua di Parma, occurred in early 2023.
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Email addresses at Acqua di Parma likely utilize the brand's domain, acquadiparma.com or acquadiparma.it. Common professional email formats include a combination of the first name and last name, or first initial and last name. As part of LVMH, some corporate communications might also involve LVMH domain addresses for group-level interactions.
[first_initial][last_name]@acquadiparma.com
Format
jdoe@acquadiparma.com (example for Jane Doe)
Example
75%
Success rate
Wallpaper.com • April 26, 2024
Acqua di Parma collaborated with designer Samuel Ross to present 'Crafted by Light,' an immersive olfactive installation at Salone del Mobile 2024 in Milan. The installation showcased the new Signatures of the Sun 'Oud&Spice' fragrance, merging art, design, and scent....more
LVMH.com • March 7, 2024
For International Women's Day 2024, Acqua di Parma highlighted its 'The Everyday Counts' initiative. This program underscores the brand's commitment to supporting women's empowerment and education through partnerships with organizations like 'D.i.Re - Donne in Rete contro la violenza'....more
WWD.com • December 5, 2023
Acqua di Parma emphasized its dedication to sustainability and artisanal traditions through its Bergamotto di Calabria La Spugnatura fragrance. The scent utilizes the ancient hand-extraction 'La Spugnatura' method for bergamot, showcasing craftsmanship and eco-conscious sourcing....more
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