What Does Ace & Tate Do?

Total employees750
HeadquartersAmsterdam
Founded2013

Ace & Tate is an Amsterdam-based eyewear brand founded in 2013 with the mission to provide thoughtfully designed, high-quality glasses and sunglasses at a transparent and accessible price point. They aim to change the way people perceive eyewear, transforming it from a medical necessity into a fashion accessory that allows individuals to express their personal style. Ace & Tate operates through a direct-to-consumer model, leveraging both a strong online presence and a growing network of physical retail stores across Europe. The company is known for its modern aesthetics, commitment to customer experience, and increasing focus on sustainability, having achieved B Corp certification.

Where Is Ace & Tate's Headquarters?

HQ Function

The Amsterdam HQ serves as the central command center for Ace & Tate, housing key departments such as design, product development, marketing, technology, finance, operations, and customer experience. It drives the overall business strategy and international expansion.

Notable Features:

The headquarters is likely a modern, open-plan office space designed to foster creativity and collaboration, reflecting the brand's contemporary and minimalist design ethos. Specific architectural details are not widely publicized, but spaces are typically optimized for a dynamic work environment.

Work Culture:

Ace & Tate's HQ work culture is often described as dynamic, fast-paced, innovative, and collaborative. It attracts individuals passionate about design, fashion, and customer-centric retail, fostering a youthful and energetic atmosphere.

HQ Significance:

The headquarters is pivotal for maintaining brand consistency, driving innovation in eyewear design and retail technology, and orchestrating the company's omnichannel strategy across its various European markets.

Values Reflected in HQ: The HQ environment and operations aim to reflect Ace & Tate's core values: design-driven innovation, transparency, customer focus, accessibility, and a commitment to responsible business practices.

Location:

Ace & Tate has established a significant global presence, primarily focused on Europe. They serve customers internationally through their e-commerce platform and operate a dense network of physical retail stores in numerous key cities across countries including the Netherlands, Germany, United Kingdom, Belgium, Sweden, Denmark, Austria, Switzerland, and Ireland. Globally supported functions include online sales, international shipping, localized marketing campaigns, multi-lingual customer support, and supply chain management, all aimed at providing a cohesive brand experience.

Street Address:

Stephensonstraat 19-21

City:

Amsterdam

State/Province:

North Holland

Country:

Netherlands

Where Else Does Ace & Tate Operate Around the World?

Major European Cities (e.g., Berlin, London, Antwerp)

Address: Ace & Tate operates numerous retail stores across Europe which serve as primary points of local presence. Regional support functions may be integrated within flagship stores or small, non-publicized local offices in key markets.

To manage and expand market share, tailor global strategies to local nuances, ensure operational efficiency for the retail network, and strengthen brand presence in key European countries like Germany, the UK, Belgium, and Scandinavia.

Buying Intent Signals for Ace & Tate

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Ace & Tate? Meet the Executive Team

As of April 2025, Ace & Tate' leadership includes:

Mark de Lange - Co-Founder & Chief Executive Officer
Camilo Sobreira - Chief Financial Officer
Koen Bremer - Chief Operating Officer
Sean Peron - Chief Brand Officer

Who's Investing in Ace & Tate?

Ace & Tate has been backed by several prominent investors over the years, including:

Rinkelberg Capital
Global Founders Capital
Slingshot Ventures
Investion

What Leadership Changes Has Ace & Tate Seen Recently?

Hire0
Exits0

Ace & Tate's C-suite executive team has maintained stability in the past year. No major high-profile new appointments or departures at the Chief Officer level have been widely publicized in the last 12 months, indicating continuity in the company's strategic leadership. Team growth typically occurs at other management levels to support expansion.

What Technology (Tech Stack) Is Used byAce & Tate?

Discover the tools Ace & Tate uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Ace & Tate Email Formats and Examples

Ace & Tate most commonly utilizes the email format consisting of the employee's first name followed by '@aceandtate.com'. This is a prevalent pattern for direct communication with their team members.

first@aceandtate.com

Format

mark@aceandtate.com

Example

85%

Success rate

What's the Latest News About Ace & Tate?

RetailDetail EU • 2024-05-23

Ace & Tate Aims for European Expansion with New Franchise Model

Amsterdam-based eyewear retailer Ace & Tate announced plans to accelerate its European growth by introducing a franchise model. The B Corp certified company aims to open an additional two hundred stores within the next five years through this new partnership approach....more

FashionUnited UK • 2023-11-01

Ace & Tate Unveils New Retail Concept in Latest London Battersea Store

Ace & Tate has launched a new store in London's redeveloped Battersea Power Station, showcasing an evolved retail concept. The design focuses on enhancing customer interaction, integrating sustainable materials, and providing a unique brand experience in a landmark location....more

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