Accuen
Accuen's Overview
Accuen is Omnicom Media Group's (OMG) programmatic agency, specializing in designing and executing data-driven media buying strategies for advertisers. It leverages advanced technologies, proprietary data solutions, and expert talent to optimize campaign performance across various digital channels, including display, video, mobile, and connected TV. Accuen operates with a focus on transparency, efficiency, and delivering measurable advertising outcomes for its clients. While Accuen was established as a distinct brand, its capabilities and teams are now deeply integrated within Omnicom Media Group's broader programmatic offerings and investment teams, ensuring clients benefit from the full scale and expertise of OMG.
Where is Accuen's Headquarters?
HQ Function
Serves as a central operational center for Accuen's programmatic media strategies, client services, and technology integration within Omnicom Media Group's framework in North America.
Notable Features:
Located within a landmark building (formerly AT&T's headquarters), offering modern facilities, advanced technological infrastructure, and a collaborative environment conducive to innovation in programmatic advertising.
Work Culture:
Characterized by a fast-paced, data-driven, and innovative environment. Emphasis on collaboration, continuous learning, and achieving measurable results for clients in the dynamic digital advertising landscape. The culture reflects OMG's broader commitment to excellence and client success.
HQ Significance:
Strategically positioned in New York City, providing close proximity to major clients, media partners, and a rich talent pool. It facilitates leadership in programmatic advertising trends and technologies for Omnicom Media Group.
Values Reflected in HQ: Innovation, precision, collaboration, and leveraging a strong foundation (symbolized by the historic building) while driving future-forward advertising solutions.
Location:
Accuen's functions are globally integrated within Omnicom Media Group's extensive worldwide network. This global footprint supports comprehensive programmatic strategy development, media buying execution, advanced data analytics, cross-channel campaign optimization, and dedicated client servicing across North America, EMEA, APAC, and LATAM regions. This ensures consistent delivery of effective and transparent advertising solutions for international clients, leveraging local market expertise within a global operational framework.
Street Address:
195 Broadway
City:
New York
State/Province:
NY
Country:
USA
Accuen's Global Presence
London, UK
Address: Bankside 2/3, 90-100 Southwark St, London SE1 0SW, UK (Omnicom Media Group UK Office)
Supports European clients with tailored programmatic advertising solutions, leveraging regional market insights, data partnerships, and Omnicom Media Group's extensive network in EMEA.
Chicago, IL, USA
Address: 225 N Michigan Ave, Chicago, IL 60601, USA (Omnicom Media Group Office)
Provides programmatic expertise and services to clients in the Central US, aligning global programmatic strategies with regional market demands and opportunities.
Singapore
Address: 1 Harbourfront Place, #08-10 Harbourfront Tower One, Singapore 098633 (Omnicom Media Group Asia Pacific Office)
Adapts and executes programmatic advertising strategies for the unique and varied markets within APAC, focusing on local platform integration, data compliance, and audience engagement.
Buying Intent Signals for Accuen
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Accuen
As of April 2025, Accuen' leadership includes:
Investors of Accuen
Accuen has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Specific executive movements branded solely under 'Accuen' are infrequent due to its deep integration into Omnicom Media Group (OMG). Major leadership changes related to programmatic functions are typically announced at the OMG or regional OMG Programmatic/Investment level. Publicly available information on specific Accuen-branded executive movements in the last 12 months is limited as leadership often holds broader OMG titles.
Technology (Tech Stack) used by Accuen
Discover the tools Accuen uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Accuen Email Formats and Examples
As Accuen is an integral part of Omnicom Media Group (OMG), email addresses for personnel performing Accuen's functions predominantly follow OMG's corporate email format. While legacy @accuen.com addresses might exist, communication typically uses the @omnicommediagroup.com domain. Common corporate formats include [first].[last]@[domain] or [first_initial][last]@[domain].
[first].[last]@omnicommediagroup.com or [first_initial][last]@omnicommediagroup.com. Less commonly: [first].[last]@accuen.com
Format
jane.doe@omnicommediagroup.com
Example
85%
Success rate
News and media
AdExchanger • 2023-05-09
Omnicom Media Group Unveils Programmatic Private Marketplace For CTV Advertising
Omnicom Media Group (OMG) launched a programmatic private marketplace (PMP) specifically for connected TV (CTV) advertising. This initiative, leveraging OMG's programmatic expertise historically driven by units like Accuen, aims to provide clients with more transparent, efficient, and fraud-safe access to premium CTV inventory from various publishers and platforms....more
Campaign US • 2024-02-13
Omnicom reports Q4 organic growth driven by media and precision marketing
Omnicom Group reported positive Q4 and full-year 2023 earnings, with strong performance in its media and precision marketing divisions. Organic growth was attributed to new client wins and expanded remits, with programmatic capabilities (where Accuen historically specialized and now integrated into OMG) being a key component of this success....more
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