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Accord Housing Association's Overview

Total employees165
HeadquartersChippenham
Founded1965

GreenSquareAccord (GSA) was formed in April 2021 through the merger of GreenSquare Group and Accord Housing Association. As one of the UK's larger housing and care providers, GSA manages over 25,000 homes and provides a range of services including affordable housing, care and support, and community investment. Their mission focuses on building better lives by providing quality homes and services, supporting communities, and promoting independence. The legacy of Accord Housing Association, known for its innovation in housing and social care, is now part of GSA's broader operations.

Where is Accord Housing Association's Headquarters?

HQ Function

Serves as the registered office and a major administrative and operational center for GreenSquareAccord, supporting housing management, customer services, development, and corporate functions for the South West region.

Notable Features:

Modern office facility located in a business park, designed for efficient operations and accessibility. It supports a significant portion of GSA's workforce.

Work Culture:

A collaborative and customer-focused environment, driven by the social mission of providing housing and support. Emphasis on teamwork, community impact, and continuous improvement in services.

HQ Significance:

Represents a key legacy site from GreenSquare Group and continues to be a crucial center for the merged entity's operations and strategic decision-making, particularly for its activities in the South West of England.

Values Reflected in HQ: Efficiency, professionalism, accessibility, and commitment to serving the South West region's housing and community needs. The space is designed to foster collaboration among teams.

Location:

GreenSquareAccord primarily operates within the United Kingdom, with a significant presence across the Midlands and the South West of England. Its functions, including affordable housing provision, property management, development of new homes, care and support services, and community investment initiatives, are all focused on serving local UK communities. GreenSquareAccord does not have international offices or global operations in the traditional business sense; its mission is UK-centric.

Street Address:

Methuen Park

City:

Chippenham

State/Province:

Wiltshire

Country:

United Kingdom

Accord Housing Association's Global Presence

West Bromwich, West Midlands, United Kingdom

Address: 178 Birmingham Road, West Bromwich, B70 6QG

Supports extensive housing management, care and support services, community development initiatives, and some corporate functions across the Midlands region.

North Petherton, Somerset, United Kingdom

Address: Forester new homes, Wilstock Village, Rhode Lane, North Petherton, Somerset, TA6 6QA

Facilitates local housing management, tenant support, and new home development activities specific to its geographic remit within the South West.

Oxhawth Crescent, Brierley Hill, United Kingdom

Address: Oxhawth Crescent, Brierley Hill, DY5 1XF

Provides localized housing management, customer services, and potentially supports specific care or community investment programs in the Brierley Hill vicinity.

Buying Intent Signals for Accord Housing Association

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Accord Housing Association

As of April 2025, Accord Housing Association' leadership includes:

Ruth Cooke - Chief Executive
Mike Nolan - Executive Director of Finance
Rachel Crown - Executive Director of Development
Carmel Conway - Executive Director of Localities
Sally Higham - Executive Director of People and Change
Paul Hounsell - Executive Director of Assets

Investors of Accord Housing Association

Accord Housing Association has been backed by several prominent investors over the years, including:

Government grants (e.g., from Homes England for affordable housing development)
Private finance from banks and financial institutions (e.g., secured loans, revolving credit facilities, bonds issued on capital markets)
Operational income (primarily from rents on housing properties and service charges)
Surplus generated from new home sales (both affordable and market sale) reinvested into its social mission

Executive New Hires/Exits in the Last 12 Months

Hire1
Exits0

GreenSquareAccord occasionally updates its executive and senior leadership to support its strategic objectives. In the past year, notable appointments have included strengthening the asset management division. Specific details on all executive movements are typically communicated through official channels or industry publications.

New Appointments:

Paul Hounsell, Paul Hounsell appointed as new Executive Director of Assets to lead on asset strategy and performance.

Technology (Tech Stack) used by Accord Housing Association

Discover the tools Accord Housing Association uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Accord Housing Association Email Formats and Examples

GreenSquareAccord likely uses standardized professional email formats for its employees. Based on common practices in UK corporations and similar large housing associations, email addresses typically combine the employee's first name and last name, or an initial and last name, with the company domain.

firstname.lastname@greensquareaccord.co.uk or finitiallastname@greensquareaccord.co.uk

Format

jane.doe@greensquareaccord.co.uk or jdoe@greensquareaccord.co.uk

Example

85%

Success rate

News and media

insidehousing.co.ukFebruary 14, 2024

GreenSquareAccord news: West Midlands combined authority strikes £100m deal with 29,000-home landlord

GreenSquareAccord has partnered with the West Midlands Combined Authority (WMCA) in a deal to deliver over 750 new affordable homes across the region. This strategic partnership aims to boost the supply of high-quality, sustainable housing....more

greensquareaccord.co.uk/newsJanuary 29, 2024

GreenSquareAccord news: GSA secures £75m sustainability linked loan

GreenSquareAccord has secured a new £75 million sustainability-linked loan from ABN AMRO. This funding will support GSA’s commitment to its Environmental, Social, and Governance (ESG) targets, including improving the energy efficiency of its homes and investing in communities....more

greensquareaccord.co.uk/newsDecember 19, 2023

GreenSquareAccord news: GSA hands over keys to new affordable homes in Gloucester

GreenSquareAccord has completed and handed over the keys to new affordable homes in Podsmead, Gloucester. This development provides much-needed housing for local families and individuals, contributing to GSA's ongoing programme to deliver more affordable homes....more

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