Accor Plus
Accor Plus's Overview
Accor Plus is a subscription-based loyalty program from Accor, one of the world's leading hospitality groups. Exclusively available in the Asia Pacific region, Accor Plus offers its members a range of travel, dining, and lifestyle benefits. These include significant savings on accommodation (like a complimentary night's stay annually), up to 50% off dining at participating Accor hotel restaurants, early access to Accor global sales, and exclusive member-only events and partner offers. The program aims to provide enhanced value and experiences for frequent travelers and diners within Accor's extensive network of hotels, from luxury to economy brands.
Where is Accor Plus's Headquarters?
HQ Function
Manages the Accor Plus loyalty program's operations, including marketing, sales, partner relations, and member services across the Asia Pacific region.
Notable Features:
The headquarters is located in Guoco Tower, an award-winning, premium integrated development in Singapore's Central Business District, known for its modern facilities and direct MRT (mass rapid transit) connectivity.
Work Culture:
The work culture likely mirrors Accor's global hospitality ethos, emphasizing customer-centricity, diversity, innovation, and collaboration. Being a regional hub, it fosters a dynamic environment focused on the unique travel and lifestyle needs of Asia Pacific consumers.
HQ Significance:
The Singapore headquarters serves as the central command for Accor Plus, driving program strategy, growth, and member experience enhancement across more than 20 countries and over 1,000 Accor hotels in Asia Pacific.
Values Reflected in HQ: The headquarters' location and design reflect values of modernity, efficiency, connectivity, and a premium standard, aligning with the Accor Plus program's offerings and brand image.
Location:
Accor Plus operates exclusively in the Asia Pacific region, with a strong presence in over 20 countries, including Australia, Cambodia, China, Fiji, French Polynesia, Hong Kong, India, Indonesia, Japan, Laos, Macau, Malaysia, Maldives, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Globally, Accor Plus supports its members by providing access to benefits at over 1,000 Accor hotels in these countries. Functions supported across this network include member acquisition and services, local marketing and promotions, dining program management, and liaison with partner hotels to ensure consistent delivery of benefits.
Street Address:
1 Wallich Street, #17-02 Guoco Tower
City:
Singapore
State/Province:
N/A
Country:
Singapore
Accor Plus's Global Presence
Sydney, NSW/Australia
Address: Accor (supporting Accor Plus), Level 30, The Zenith, Tower A, 821 Pacific Highway, Chatswood NSW 2067, Australia
To manage and expand the Accor Plus program within the Pacific market, focusing on localized member engagement, benefit delivery, and support for participating Accor properties.
New Delhi, Delhi/India
Address: Accor India (supporting Accor Plus), Block B2, First Floor, LSC, Mohan Co-operative Industrial Estate, Mathura Road, New Delhi 110044, India
To drive the growth and adoption of the Accor Plus program across India, tailoring benefits and communications to the preferences of Indian consumers and supporting the local network of Accor hotels.
Bangkok/Thailand
Address: Accor (supporting Accor Plus), Park Ventures Ecoplex, 17th Floor, 57 Wireless Road, Lumpini, Phatumwan, Bangkok 10330, Thailand
To strengthen Accor Plus's presence in Thailand and neighboring Southeast Asian countries, leveraging the strong tourism sector and Accor's extensive hotel portfolio in the region.
Buying Intent Signals for Accor Plus
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Executive Team of Accor Plus
As of April 2025, Accor Plus' leadership includes:
Investors of Accor Plus
Accor Plus has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Over the past 12 months, significant leadership changes within Accor's broader Asia Pacific operations have influenced regional strategies, including those relevant to Accor Plus. While specific top-level executive appointments or departures solely for the Accor Plus program's direct leadership team have not been widely publicized as new hires in this period, the broader Accor restructuring impacts regional oversight.
Departures
Technology (Tech Stack) used by Accor Plus
Discover the tools Accor Plus uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Accor Plus Email Formats and Examples
Accor Plus, as part of the global Accor group, likely utilizes email formats consistent with Accor's corporate standards for its executives and internal communications. For member-facing communications, dedicated Accor Plus email addresses are used. Common corporate email patterns often involve combinations of first name and last name.
For Accor corporate executives (potentially including senior Accor Plus leadership): [firstname].[lastname]@accor.com or [f][lastname]@accor.com. For Accor Plus specific teams/departments: [function]@accorplus.com (e.g., members@accorplus.com for support).
Format
john.smith@accor.com
Example
70%
Success rate
News and media
Accor Press / Travel Daily Media • May 10, 2024
Accor Plus Members to Access Exclusive Paris 2024 Olympic and Paralympic Games Benefits
As Accor is an official partner of the Paris 2024 Olympic and Paralympic Games, Accor Plus members, as part of the broader ALL - Accor Live Limitless ecosystem, will have opportunities to access exclusive packages, potential early ticket access, or unique on-site experiences related to the Games, further enhancing their membership value....more
Hospitality Net / Accor Financial Results • February 7, 2024
Accor Plus Contributes to Strong Growth of Accor's ALL Loyalty Program Reaching 100 Million Members
Accor announced its loyalty program ALL - Accor Live Limitless surpassed 100 million members. Accor Plus, as a key paid subscription tier offering enhanced benefits in Asia Pacific, significantly contributes to this growth, highlighting strong member engagement and acquisition in the region....more
Accor Plus Blog / Press • November 16, 2023
Accor Plus Announces Partnership with Qatar Airways Privilege Club
Accor Plus announced a new partnership with Qatar Airways Privilege Club, allowing members to enjoy reciprocal benefits, such as converting points between programs or accessing exclusive travel offers. This collaboration aims to provide greater value and more seamless travel experiences for members of both loyalty programs....more
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